ADIDAS RULES AT WORLD CUP, ADIDAS RULES YOUR FEET AND NOW ADIDAS RULES ARGENTINE LEO MESSI'S SOLES!

KEE@FSWMAG.COM

NEWS STREAM -

NEWS STREAM Messi's Battle Secret! adizero f50 Messi The adizero™ f50 Messi combines revolutionary technologies with the precision engineering befitting of a four-time Ballon d'Or winner, with every aspect of the boot design based around making the wearer as fast as possible on the football field.  At only 165g, the adizero™ f50 Messi is one of the lightest shoes on the market. The adizero™ f50 Messi has an additional blue added to the black and white colourway, inspired by the national colours of Leo Messi's native Argentina. See more of the Battle Pack collection here. FEATURE : Kaka & Brazil!    "Witnessing the World Cup in my home country has so far been an incredible experience for me – the atmosphere has been electric in the stadiums and the cities. I'm really looking forward to the knockout stages and it is great that adidas is giving fans the inside view of the tournament with these shows."  - find out more on Kaka and his experience in Brazil for this 2014 FIFA World Cup! [continue...] FEATURE : Rafinha to star in latest adidas show at the 2014 FIFA World Cup Brazil™   Brazilian starlet Rafa Alcântara, more commonly known as Rafinha, tells all about Brazil! Watch it exclusively here! [continue...] adidas Originals by The Farm Company FW14 adidas Originals once more partners up with iconic Brazilian label The FARM Company to chase away the winter blues with a riot of rainforest revelry and an inimitable lust for life.  Chaotic prints swarm joyfully across a tightly curated capsule collection comprising beloved Originals classics next to exclusive fresh silhouettes. Vibrant and exotic, four key prints transform a winter wardrobe into a colourful carnival of pounding rhythm, and exploding graphics that burst with tropical sunshine.   Key HighLights for the FW14 Drop: Indigo Papaya takes us to town, using simple symmetry to conjure up the classic charm of colonial Brazilian porcelain then ramps up the juice with mouth-watering fruits. By contrast, Arara places us deep in the heart of the rainforest with a bold Macaw preening front and centre against a featherlike tropical parakeet backdrop. Silhouettes: Loose Sweater Casual U shaped neckline and slouchy oversize fit lend a beachy relaxed vibe to a cold weather classic. The hectic energy of the Brazilian rainforest is brought to the street via colourful embroidered adidas Originals trefoil front and centre, contrasting boldly against FARMs spectacular all over Arara Macaw print. Cropped Firebird Sports style and urban attitude meet Brazilian flavour as an adidas Originals legend is given a tropical makeover by The FARM Company. Lightweight, shiny tricot takes on a fiesta flavour with all over prints hinting at bursting fruit and cool porcelain.  Sporty three stripes track the sleeves down past a sleek cropped hem, while an embroidered trefoil claims front chest. Taking centre back a large, embroidered trefoil cements the collaboration in perfectly executed colour match. Accessories: Beachshopper A classic shape with a tropical twist, the adidas Originals beach shopper gets a splash of The FARM Company flavour via an all over print on soft polyester twill screaming favela, flora and fruity freshness. A large internal zip pocket and easy to carry straps cut from grainy PU keep function in mind while the beach party rages on the outside. Footwear: ZX500 2.0 Having dominated running culture for 30 years, the ZX500 shows no sign of slowing down. Getting better, sleeker, and more sophisticated with age, the ZX500 2.0 sees the classic running shoe retooled for the next century.  One-piece nylon uppers, animated by The FARM Companys distinctive all over tropical prints, jump out through the cut out three stripes of silky synthetic suede overlays. Style does not negate performance, however, and ultra light EVA outsoles render this re-imagined running icon virtually weightless. Adria Lo For casual street style, the adidas Originals Adria Lo is an icon of vulcanised design. Laid back but always fashion forward the urban favourite gets a tropical makeover with the collaboration of FARM.  Canvas uppers are given carnival attitude as vibrant tropical prints enforce a lust for life. Soft suede toe caps and printed three stripes in tonal shades highlight bold repeat graphics and bursts of vivacious colour against the fresh white of the Adria's classic vulcanised rubber outsole. Available in Malaysia 1st August 2014 onwards.