adidas
#mygirls continues to celebrate the sporting passion of women in Southeast Asia
Stellar cast of
Malaysian personalities like put together to inspire Malaysian girls across the
nation
Kuala Lumpur, 13th
August 2014 – adidas today announced the return of the #mygirls
campaign, created by women for women that
aims to provide inspiration, support and motivation while celebrating women and
their passion for sports. This year’s campaign captures each ambassador in their
home country leading and inspiring their girls to work together and go #allin
for their pursuits.
The adidas #mygirls campaign explores the
support, encouragement and competitive edge that girls give each other to help them
unlock their full potential both in and out of the sporting arena. Sharifah
Sakinah – actress and fitness enthusiast is featured as
the Malaysian Ambassador. She is also backed by adidas #mygirls personalities
Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a unique
group of Malaysian girls that represent different personalities and age groups.
“The adidas #mygirls is back this season with
an inspirational brand direction designed to celebrate the special bonds
between girls and how they inspire one another to go ‘all in’. With an authentic, creative, fresh approach, adidas
aims to inspire girls throughout the country with a campaign that features
stories and personalities they can relate to. We are happy to be
supporting our home girls which love life, people, music, fashion, sports and
living healthy with the support from adidas #mygirls – Sharifah Sakinah, Sazzy
Falak, Atilia Haron, Megan Tan and Elfira Loy”, said Samantha Chan, Brand
Manager of adidas Malaysia.
The campaign also featured the adidas Women’s Sports Performance
Fall/Winter 2014 collection which includes the unrivalled energy BOOST running
shoes that comes with a stretch mesh upper, and is popular for its BOOST
cushioning and flexible TORSION® system that provides unparalleled comfort,
support and stability, delivering a unique running experience.
Other products were also featured in the campaign
such as the Clima Training bra and the adidas Techfit tights, which also help
make each workout session as comfortable as possible. Designed with a wide
racer back and cross back straps to provide maximum support and fit, the Clima
Training bra is perfect for medium to high intensity workout sessions such as
dancing and running.
The adidas Techfit training tights are made with
the superior climalite® fabric which sweeps perspiration away from skin. The techfit™
technology also focuses the muscles' energy to generate maximum explosive
power, acceleration and long-term endurance.
“It’s great to see these amazing and inspiring
women outfitted in some of our exciting new products and witness our latest
innovations come to life,” said David Wong, Head of Marketing at adidas
Malaysia.
Malaysian women across the nation can stand a
chance to bag the awesome adidas Women’s Sports Performance FW14 collection by
participating in a month long Instagram challenge hosted by Sharifah Sakinah
along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy,
Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree
worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping
spree of RM500 each.
The Instagram challenge, which kicks off Monday 18th
August, is
aimed at engaging Malaysian women in becoming active with adidas and its girls. Malaysians keen to know more and
take on the challenge can follow the adidas #mygirls on Instagram at the
following handles Sharifah Sakinah (@fitnessakinah), Elfira Loy (@elfiraloy),
Atilia Haron (@atiliaharon), Sazzy Falak (@sazzyfalak) and Megan Tan
(@iemegan).
The adidas Women’s Sports Performance FW14 collection is now available
at all adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens,
Paradigm Mall and Empire Subang and supporting retail outlets nationwide.
***
About adidas
adidas is a global designer, developer and
marketer of athletic footwear, apparel and accessories with the mission to be
the leading sports brand in the world.
Brand adidas is part of the adidas Group, a corporation that includes
brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and generated
sales of € 13.3 billion in 2011.
adidas
#mygirls continues to celebrate the sporting passion of women in Southeast Asia
Stellar cast of
Malaysian personalities put together to inspire Malaysian girls across the
nation
adidas has announced the return of the #mygirls
campaign, created by women for women that
aims to provide inspiration, support and motivation while celebrating women and
their passion for sports. This year’s campaign captures each ambassador in their
home country leading and inspiring their girls to work together and go #allin
for their pursuits.
The adidas #mygirls campaign explores the
support, encouragement and competitive edge that girls give each other to help them
unlock their full potential both in and out of the sporting arena. Sharifah
Sakinah – actress and fitness enthusiast is featured as
the Malaysian Ambassador. She is also backed by adidas #mygirls personalities
Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a unique
group of Malaysian girls that represent different personalities and age groups.
“The adidas #mygirls is back this season with
an inspirational brand direction designed to celebrate the special bonds
between girls and how they inspire one another to go ‘all in’. With an authentic, creative, fresh approach, adidas
aims to inspire girls throughout the country with a campaign that features
stories and personalities they can relate to. We are happy to be
supporting our home girls which love life, people, music, fashion, sports and
living healthy with the support from adidas #mygirls – Sharifah Sakinah, Sazzy
Falak, Atilia Haron, Megan Tan and Elfira Loy”, said Samantha Chan, Brand
Manager of adidas Malaysia.
The campaign also featured the adidas Women’s Sports Performance
Fall/Winter 2014 collection which includes the unrivalled energy BOOST running
shoes that comes with a stretch mesh upper, and is popular for its BOOST
cushioning and flexible TORSION® system that provides unparalleled comfort,
support and stability, delivering a unique running experience.
Other products were also featured in the campaign
such as the Clima Training bra and the adidas Techfit tights, which also help
make each workout session as comfortable as possible. Designed with a wide
racer back and cross back straps to provide maximum support and fit, the Clima
Training bra is perfect for medium to high intensity workout sessions such as
dancing and running.
The adidas Techfit training tights are made with
the superior climalite® fabric which sweeps perspiration away from skin. The techfit™
technology also focuses the muscles' energy to generate maximum explosive
power, acceleration and long-term endurance.
“It’s great to see these amazing and inspiring
women outfitted in some of our exciting new products and witness our latest
innovations come to life,” said David Wong, Head of Marketing at adidas
Malaysia.
Malaysian women across the nation can stand a
chance to bag the awesome adidas Women’s Sports Performance FW14 collection by
participating in a month long Instagram challenge hosted by Sharifah Sakinah
along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy,
Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree
worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping
spree of RM500 each.
The Instagram challenge, which kicks off Monday 18th
August, is
aimed at engaging Malaysian women in becoming active with adidas and its girls. Malaysians keen to know more and
take on the challenge can follow the adidas #mygirls on Instagram at the
following handles Sharifah Sakinah (@fitnessakinah), Elfira Loy (@elfiraloy),
Atilia Haron (@atiliaharon), Sazzy Falak (@sazzyfalak) and Megan Tan
(@iemegan).
The adidas Women’s Sports Performance FW14 collection is now available
at all adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens,
Paradigm Mall and Empire Subang and supporting retail outlets nationwide.
About adidas
adidas is a global designer, developer and
marketer of athletic footwear, apparel and accessories with the mission to be
the leading sports brand in the world.
Brand adidas is part of the adidas Group, a corporation that includes
brands such as Reebok, TaylorMade and Rockport.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and generated
sales of € 13.3 billion in 2011.
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