HELLO KITTY GOES HAUTE COUTURE FOR 40TH ANNIVERSARY IN MALAYSIA
The Hello Kitty Friends Catwalk Fashion Competition chooses its 10 finalists
and is open to public voting
Ten up and coming designers have been chosen to bring their collections to life on the grand runway finale for Hello Kitty Friends Catwalk, a Fashion Design Competition organised as part of the Hello Kitty’s 40th Anniversary Celebrations by SANRIO HELLO KITTY TOWN Nusajaya.
In the first phase of the Hello Kitty Friends Catwalk Fashion Competition, held in August, young aspiring designers from all over the country answered the call to design a two piece party wear collection inspired by Hello Kitty.
Based on the submitted design sketches, 10 finalists were chosen to move on to the next stage of the competition – the actual production of their designs.
THESE ARE THE SELECTED DESIGNS;
Under the creative eye of Ms Gillian Hung, President of Malaysia Official Designer’s Association (“MODA”), the shortlisted designers will be mentored to create their two-piece collections capturing the essence of Hello Kitty, a cute lovable girl whose joy in life is making friends.
**************************************
The two piece party wear collection will consist of a day outfit and an evening outfit, with the evening outfit drawing on both inspirations by Hello Kitty and elements of Malaysian culture.
“Hello Kitty has been a cultural phenomenon for 40 years and already has a following among the fashion community. It was only natural we at MODA be part of this global fashion experience.
"What we are looking for are designs that derive inspiration from the many styles that Hello Kitty has sported over her 40 years”, said Gillian Hung, President of MODA who is also one the judges.
These 10 finalists will be judged for work of outstanding creativity, skill and workmanship based on several criteria such as theme inspiration, fabric usage & fabrication, colour usage, creativity, accessory pairing and technical construction.
“I am excited to see the upcoming talent from these young Malaysian designers and look forward to guiding them as they move from the concept stage to the production stage and
finally to see their designs down the actual runway.
"I am also excited to have a hand in adding to Hello Kitty’s 40th Anniversary celebration with this runway showcase of beautiful designs!” adds Gillian.
The top 10 designers will compete on the grand stage at the Hello Kitty Friends Catwalk Finale set for 1st November in the heart of SANRIO HELLO KITTY TOWN Nusajaya. The winning designer will walk away with a grand cash prize of RM 5,000.
Public Voting
The top 10 finalists and their designs are now featured in the Hello Kitty Friends Catwalk website and members of the public are encouraged to vote for their favourite Hello Kitty inspired designs. Votes gathered from the public voting will contribute to the designers’ scores during the Hello Kitty Friends Catwalk Finale.
Additionally, the top 3 voters will stand a chance to win a pair of VIP tickets to watch their favourite designs as they come down the runway in the Hello Kitty Friends Catwalk Grand Finale at SANRIO HELLO KITTY TOWN on 1st November 2014.
All voters must first register at www.kittyfriendscatwalk.com to vote and are permitted one vote a day. Voters who share their day’s votes on Facebook however, will receive an additional vote the next day. Votes can be placed at www.kittyfriendscatwalk.com from now till 21st October.
Hello Kitty 40th Anniversary Celebration
The Hello Kitty Friends Catwalk Competition is part of the Hello Kitty Friends Forever celebration, a three-day party celebrating Hello Kitty’s 40th Anniversary in festive style scheduled from 31 October 2014 to 2 November 2014 at SANRIO HELLO KITTY TOWN Nusajaya.
This celebration will be a fun filled three-day carnival with activities for all Hello Kitty fans and immersive experiences from the four major event highlights.
These highlights consist of the Hello Kitty Friends Gathering, where fans are encouraged to gather and make history with a record around the largest Hello Kitty fan gathering; the Hello Kitty Friends Fiesta, a large three-day Hello Kitty-themed Street Fiesta offering a little something for everyone; the Hello Kitty Friends Catwalk, where fans can watch as young designers showcase collections inspired by Hello Kitty; and the Hello Kitty Friends Rock Music Festival, where fans can watch Hello Kitty herself take to the stage with her music artist friends.
“Hello Kitty has brought so much happiness and she has taught us that friendships endure and transcend, irrespective of who we are and where we come from. It is our hope as we celebrate her 40th anniversary at SANRIO HELLO KITTY TOWN at Nusajaya, the only place in South East Asia for Hello Kitty experience, we are able to spread her infectious happiness and to give her fans the ultimate Hello Kitty experience”, said Philip Whittaker, Chief Marketing Officer, Themed Attractions and Resorts Sdn Bhd
The Hello Kitty 40th Anniversary Celebration is organised by Themed Attractions and Resorts Sdn. Bhd and supported by Hong Leong Bank, Petron Berhad, Spritzer, Traders Hotel, Picture Air and Cleo Magazine.
For more information on Hello Kitty’s 40th Anniversary, please visit http://www.kittyfriendsforever.com/
For public voting and information on the Hello Kitty Friends Catwalk, please visit http://www.kittyfriendscatwalk.com/
###
About Themed Attractions Malaysia
Themed Attractions and Resorts Sdn. Bhd., a wholly-owned subsidiary of the Malaysian Government’s investment arm, Khazanah Nasional Berhad, was incorporated in June 2009 to develop, manage and operate theme parks and attractions in Malaysia, serving as a catalyst for the leisure and tourism industry and bringing premier international theme parks and attractions to the region.
The theme parks include KidZania Kuala Lumpur, an indoor family education and entertainment centre, which offers an interactive learning and entertainment experience; SANRIO HELLO KITTY TOWN, the first of its kind outside of Japan; The Little Big Club, a single themed attraction that is home to five popular global characters; and LAT’s Place, a themed restaurant with live animation based on the popular Kampung Boy (Village Boy) character by famous local cartoonist, LAT.
LEGOLAND® Malaysia, the sixth LEGOLAND in the world and the very first in Asia is owned by Themed Attractions & Resorts Sdn Bhd, Iskandar Investment Berhad and Merlin Entertainments Group through IDR Resorts Sdn Bhd, is operated by Merlin Entertainments Group.
Themed Attractions will also develop, manage and operate KidZania Singapore.
For further information, please visit www.tar.com.my.ll-pottinger.com
No comments:
Post a Comment