The
Media Launch for the
MALAYSIA
INTERNATIONAL GOURMET FESTIVAL (MIGF)
Sunway
Pyramid Blue Concourse
Friday,
12th September 2014
“Red Hot Chefs”
The 14th
Malaysia International Gourmet Festival was made official in a Media Launch at
Sunway Pyramid Shopping Mall on Friday, 12th September 2014.
It was
officiated by YAM Tunku Laxamana Negeri Sembilan, Tunku Naquiyuddin
Tuanku Ja’afar, who is also Royal Patron of the Festival. The event kicked off
with a speech by the Organising Chairman Dato’ Steve Day , before the screening
of the MIGF television commercial and finally a runway entrance by the chefs of
the Festival, in line with the theme “Red Hot Chefs!”
Red
Hot Chefs in Catwalk
The launch
gambit was followed by the “Revealing of the Festival Billboard” and “Review of
the Festival Dishes”. The whole event which garnered curious shoppers was also
attended by Festival Advisory Committee members, restaurant owners, members of
the media, online food writers and Festival Sponsors – Y. Brs. Dr. Junaida
Lee Abdullah, the
Deputy Secretary General for the Ministry of Tourism and Culture, Mr. Johnny Khoo, General
Manager, Sales & Marketing of Fujifilm, Ms Loo Hoey
Theen, Senior Manager, Marketing of Sunway Pyramid Shopping Mall and Ms Elynn
Chuah, Assistant Brand Manager of Kronenbourg, Carlsberg Malaysia.
Y. Brs. Dr. Junaida
Lee Abdullah, Deputy
Secretary General for the Ministry of Tourism and Culture, Royal Patron Tunku Naquiyuddin Tuanku Ja’afar and Organising
Chairman Dato’ Steve Day
Festival Sponsors (From
Left to Right) Ms Elynn Chuah, Assistant Brand Manager of Kronenbourg,
Carlsberg Malaysia, Y. Brs. Dr. Junaida
Lee Abdullah, Deputy
Secretary General for the Ministry of Tourism and Culture, Royal Patron Tunku Naquiyuddin
Tuanku Ja’afar, Organising Chairman Dato’ Steve Day, Mr. Johnny Khoo, General Manager, Sales & Marketing
of Fujifilm and Ms Loo Hoey Theen, Senior Manager,
Marketing of Sunway Pyramid Shopping Mall.
Review of the
Festival Dishes
The media launch
concluded with a Q&A session with the Organising Chairman, Royal Patron and
Festival Sponsors - Ministry of Tourism and Culture.
The top 3 movers and shakers
Tg Naquiyuddin presenting award
Tg Naquiyuddin presenting award
Taste MIGF – The Preview
Event for the Malaysia International Gourmet Festival
Taste MIGF takes place from 26th
to 28th of September 2014 at the Sunway Pyramid Convention
Centre. From 11am to 10pm on Saturday, 27th and Sunday, 28th
September, food lovers can partake in
a Super Gourmet Safari in one
spectacular and specially created location – The Theatre of Cuisines.
Here they can buy Gourmet Dollars to exchange for bite sized samples from the Festival restaurants.
Here they can buy Gourmet Dollars to exchange for bite sized samples from the Festival restaurants.
From 11am to 4 pm on Friday 26th September and from 11am to 10 pm on the weekend of 27th and 28th
September, visitors can also shop at the Epicure International Gourmet Village, attend Master Chefs’ cooking
classes and enjoy wine appreciation talks and other culinary happenings.
A new inclusion this year is
the LuxuryPlus Showcase which
displays high end properties and investment opportunities among others and
provide those present with the opportunity to hear from the industry’s best.
Opening hours are as per the Epicure International Gourmet Village.
Enjoy a Super Gourmet
Safari!
In the specially created
“Theatre of Cuisines”, where the Festival restaurants are showcased, visitors
can buy “Gourmet Dollars” and enjoy a “Super Gourmet Safari” sampling creations
from Malaysia's leading chefs as they serve up tasting portions from their
Festival Menus.
These special portions are big enough to exhibit the creativity of the Festival chefs but small enough to allow tasting as many dishes from as many restaurants as possible. Live music and cooking demonstrations take place, providing a fiesta-like atmosphere for all visitors.
These special portions are big enough to exhibit the creativity of the Festival chefs but small enough to allow tasting as many dishes from as many restaurants as possible. Live music and cooking demonstrations take place, providing a fiesta-like atmosphere for all visitors.
The Theatre of Cuisines will
open to the public for a fabulous gourmet weekend from 11.00am to 10.00pm on Saturday 27th
and Sunday 28th September.
Get your Gourmet Dollars First!
To go on your Super Gourmet
Safari, you will need Gourmet Dollars that have been created with the benefit
of diners in mind. They help to minimise queues and delays for people waiting
for their change. Gourmet Dollars will be available for purchase on the day of
the event itself; however, you can avoid valuable time on that day and enjoy a
5% discount if you pre-purchase Gourmet Dollars at www.tastemigf.com.
Shop At The Epicure
International Gourmet Village!
TasteMIGF will also feature an
“Epicure International Gourmet Village”, situated right next to the Theatre of
Cuisines. Here, more than 80 purveyors of the finest gourmet food, wines,
cigars, and much more, offer their wares in a festive, bazaar-like atmosphere.
The Epicure International
Gourmet Village will open to the public from 11.00am to 4.00pm on Friday 26th September and again
from 11.00am to 10.00pm on Saturday 27th
and Sunday 28th September.
Enjoy Epicure Lifestyle
Workshops!
This is a unique opportunity to
get to know the Festival Master Chefs as they share their culinary secrets.
There will also be wine appreciation, mixology classes and many other activities throughout the 2-day weekend. The line-up is still being arranged, however to pre-register early to book your seats, please log on to www.tastemigf.com.
There will also be wine appreciation, mixology classes and many other activities throughout the 2-day weekend. The line-up is still being arranged, however to pre-register early to book your seats, please log on to www.tastemigf.com.
Cooking Classes and Workshops
will be conducted on Saturday 27th and
Sunday 28th September from 1pm until 8.30pm. The full schedule of classes and
workshops will be available at www.tastemigf.com .
Words From The Sponsors And
Media Partners
Dato’ Mirza Mohammad Taiyab, Director
General Of Tourism Malaysia
“The Malaysia International Gourmet
Festival has been key in establishing, promoting and sustaining Malaysia’s
reputation as a premier food destination. We would like to thank all involved,
from the Master Chefs to the Festival Sponsors and Media Partners, to the Organisers
for making such a vital contribution to the nation.”
Mr Hendrik Andersen, Managing
Director of Carlsberg Malaysia
“We always look forward to this time of the
year, when the best chefs in the country flex their gastronomic muscles and go
all out in producing their most creative menus. As the official beer of MIGF
for the fourth year running, we’re eager to bring Malaysia’s favourite brand,
Kronenbourg 1664 to the Festival and sharing it with the thousands of diners
throughout the period. Make sure you visit as many Festival restaurants as
possible with friends and family to taste the diverse set of delights on offer
this year.”
Mr Paul Ho, Senior Executive Director
of Fujifilm (Malaysia) Sdn Bhd
“Renowned Malaysia International Gourmet
Festival is here again to tempt your taste buds from September to October. Be
inspired by fine cuisine. Enjoy the camaraderie. As Official Imaging Partner of
MIGF, I wish everyone Great Food, Great Company and Great Pictures!”
Ms Rachel Yow, Managing Director of
Vision Four Media Group
“The country can truly be proud of how the
Malaysia International Gourmet Festival has matured over the years and we at
Vision Four Media Group are delighted to play a large part in spreading the
Festival news and Malaysia’s flourishing food scene to the world. We wish all
the Festival Restaurants the best of luck and may the Red Hot Chefs sizzle with
inspiration this year.”
YBhg Dato’ Eddie Teo, Executive
Deputy Chairman of Seni Jaya Corporation
“It is once again a pleasure to partner up
and help publicise the Malaysia International Gourmet Festival – an event that
has grown by leaps and bounds since its inception 13 years ago. The sheer
variety of cuisine on offer expands with each year and we are proud to be able
to promote Malaysia’s premiere dining scenes to locals and internationals
across the globe, benefiting all sectors of the business world. Fornow though,
it’s time to dig in!”
Dr Jake Abdullah, CEO of Astro Radio
Sdn Bhd – LiteFM & MelodyFM
“What better way could there be than to
enjoy a good meal with good music? The two go hand in hand and LiteFM, which
has been a Festival Partner for over a decade now, will once again help spread
the word far and wide to its millions of listeners across nation. With its ‘Red
Hot Chefs,’ the 2014 edition of the Festival surely has some scorching delights
in store for foodies…. make sure to get out there and try them all!”
Mr Derek Chang, Managing Director of
Scripps Networks Interactive, Asia Pacific – Asian Food Channel
“Scripps Networks Interactive is happy to
partner with the Malaysia International Gourmet Festival once again. As the
world’s leading producer of engaging lifestyle content in the food, travel and
home category, and having not one, but two food channels in our media portfolio
(Asian Food Channel and Food Network), we see great brand synergy between both
brands. Scripps is committed to supporting the culinary scene in Asia and we
look forward to sharing all of the wonderful cuisine that Malaysia has to offer
with our regional viewers.”
YBhg Datin Su Wai Fun, Managing
Director of AsiaReach Media Sdn Bhd – Vision KL
“Vision KL, the nation’s widest read
lifestyle magazine, is proud to once again help circulate the Festival news
among its millions of readers, both in print and online at visionkl.com. Our
comprehensive coverage of MIGF extends far beyond the Festival month, providing
360 degree news on all things related to this renowned food event through the
whole year.”
MIGF2014 : “Red Hot Chefs!” Participating Restaurants
No
|
Restaurant
|
Type of Cuisine
|
Website
|
1
|
Aliyaa Island Restaurant
and Bar
|
Sri Langkan Cuisine
|
www.aliyaa.com
|
2
|
Bunga Emas
|
Malay Fine Dining
|
www.theroyalechulan.com
|
3
|
L’Heritage
|
French Contemporary
|
www.theroyalechulan.com
|
4
|
Minori Japanese Restaurant
|
Japanese Cuisine
|
www.minori.com.my
|
5
|
Chambers Bar and Grill
|
Open Grill
|
www.life.hiltonkl.com/Bars-Lounges/Chambers-Bar
|
6
|
Chynna
|
Cantonese Cuisine
|
www.life.hilton.kl.com/Restaurants/Chynna
|
7
|
Graze
|
European Cuisine
|
www.life.hilton.kl.com/Restaurants/Graze
|
8
|
Charcoal
|
Open Grill
|
www.shr.my
|
9
|
Cuisine Gourmet by
Nathalie
|
French Cuisine
|
www.nathaliegourmetstudio.com
|
10
|
Dynasty
|
Cantonese and Sichuan
Cuisine
|
www.klrenaissance.com
|
11
|
Sagano
|
Japanese Cuisine
|
www.klrenaissance.com
|
12
|
Grill 582
|
Classic European
|
www.bwpduasentralkualalumpur.com
|
13
|
Imperial Rama
|
Thai and Chinese Cuisine
|
www.rwgenting.com/en/fb/oriental/irama/index.htm
|
14
|
LTITUDE Restaurant, Bar
& Lounge
|
Western & Japanese
Cuisine
|
www.rwgenting.com
|
15
|
The Olive
|
Western Continental
Cuisine
|
www.rwgenting.com/en/fb/index.htm
|
16
|
La Scala
|
Italian Cuisine
|
www.lascala.my
|
17
|
Maison Francaise
|
French Modern Cuisine
|
www.maisonfrancaise.com.my
|
18
|
Marble 8
|
Western Cuisine
|
www.marble-8.com
|
19
|
Marini’s On 57
|
Italian Cuisine
|
www.marinis57.com
|
20
|
NEO Tamarind
|
Modern Thai Cuisine
|
www.tamarindrestaurants.com/neo-tamarind.html
|
21
|
Nerovivo
|
Italian Cuisine
|
www.nerovivo.com
|
22
|
Nook
|
Asian & International Cuisine
|
www.aloftkualalumpursentral.com/en/nook
|
23
|
Samplings On The
Fourteenth Restaurant
|
Western Classic Cuisine
|
www.berjayahotel.com
|
24
|
Seasonal Tastes
|
International Cuisine
|
www.westinlangkawi.com/dining-seasonaltastes
|
25
|
Signature By the Hill
|
Asian & International
Fusion
|
www.theroom.com.my/signature-by-the-hill
|
26
|
Tanzini
|
European Modern Cuisine
|
www.tanzini.com.my
|
27
|
Ten Japanese Fine Dining
|
Japanese Cuisine
|
www.tenrestaurant.com.my
|
28
|
Zender’s Restaurant &
Bar
|
European Modern Cuisine
|
www.zenderskl.com
|
IMPORTANT DATES
1. The
Malaysia International Gourmet Festival
1st to 31st
October 2014
A fabulous month of Special Festival Menus in Malaysia’s best restaurants
2. Taste
MIGF - Venue: Sunway Pyramid Convention Centre
Friday, 26th
September - 11.00am to 4.00pm
Epicure International Gourmet Village and Luxury Plus Showcase only
Saturday, 27th and
Sunday, 28th September 2014 - 11.00am to
10.00pm
Theatre of Cuisines, Epicure International Gourmet Village and Luxury
Plus Showcase
3. Taste
MIGF Activities
a. Theatre
of Cuisines - Super Gourmet Safari
i. Saturday, 27th and Sunday, 28th September - 11.00am
to 10.00pm
ii. Payment Method: Only with Gourmet Dollars. Buy
Gourmet Dollars at: www.tastemigf.com
b. Epicure
International Gourmet Village
i. Friday, 26th September - 11.00am to
4.00pm
ii. Saturday, 27th and Sunday, 28th September -11.00am
to 10.00pm
iii. Payment Method: Cash and Credit Cards
c. Epicure
Lifestyle Workshops
i.
Saturday, 27th and Sunday
28th September - 1pm to 8.30pm
ii.
Limited space, please
pre-register at www.tastemigf.com
d. LuxuryPlus Showcase
i.
Friday, 26th September
- 11.00am to 4.00pm
ii.
Saturday, 27th
and Sunday, 28th September- 11.00am to 10.00pm
iii.
Payment Method: Cash and
Credit Cards
e. LuxuryPlus
Showcase Workshops
i.
Saturday, 27th
and Sunday 28th September 2014 - 1pm to 8.30pm
ii. Limited space, please pre-register at www.tastemigf.com
*This information
is correct at the time of printing but may be subject to change.
FESTIVAL PARTNERS & SPONSORS
1.
Principal Sponsor
Vision Four Media
Group
2.
Principal Partner
Tourism Malaysia
3.
Media Launch Venue Sponsor
Sunway Pyramid
Shopping Mall
4.
Official Imaging Partner
FujiFilm
5.
Official Beer
Kronenbourg 1664, Carlsberg
FESTIVAL MEDIA PARTNERS
1.
AFC
2.
Astro
3.
LiteFM
4.
Seni Jaya
5.
Vision Four
6.
Vision KL
We attended an event at Boston restaurants last month. As I didn’t eat anything, I cannot comment on the food at this location, but I'm sure it's as good as the other facilities here.
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