STARWOOD HOTELS & RESORTS’ SIZZLING ALOFT BRAND
DEBUTS IN SOUTH KOREA
Catering to the Next Generation of Travelers, Aloft Seoul Gangnam is Set
to Amp up the Social Scene in the Chic District of Gangnam
Aloft Seoul Gangnam
Aloft
Hotels, part of Starwood
Hotels & Resorts Worldwide, Inc. (NYSE: HOT),
today announced the opening of Aloft Seoul Gangnam, bringing its
passion for live music, vibrant design-led initiatives, and innovative new
technology to the chic and bustling district of Gangnam in southern Seoul,
South Korea.
Owned by renowned energy distribution & real estate
development company, Daeshin
Investment & Development
Co., Ltd., the hotel offers a vibrant destination in the hip and buzzing area.
“Since the
Aloft brand’s global debut in 2005, we’ve seen incredible growth momentum in
some of the most exciting destinations around the world,” said Brian
McGuinness, Global Brand Leader, Starwood’s Specialty Select Brands. “With its
emphasis on design and tech-savvy features all at an affordable price point,
Aloft Gangnam is right at home amidst the buzz and energy of Seoul’s liveliest
district.”
Aloft Seoul Gangnam features 188 urban-inspired guest rooms, including four suites, with
many of the brand’s signature features including ultra-comfortable
signature platform beds with plush bedding, walk-in showers with custom amenities by Bliss® Spa, complimentary bottled
water, and signature coffee.
In addition, each room combines
innovative business and entertainment equipment such as plug-n-play
docking stations that link tablets, laptops, or music devices to the room’s 42”
LCD TV and also complimentary internet access.
“The opening
of Aloft Seoul Gangnam underscores an important milestone for the growth of the
brand in Asia Pacific,” said Lothar Pehl, Senior Vice President, Operations and
Global Initiatives and Regional Vice President, Thailand, Cambodia and Vietnam;
and Japan, Korea and Guam, Starwood Hotels & Resorts.
“Even as one of the
newest Starwood brands, Aloft has already increasingly stood out in the
traditional select service segment of the hotel industry for its unique
positioning, appealing to the next generation of travelers.”
Aloft Seoul
Gangnam will offer 64 square meters of tech-inspired meeting space, including
three versatile meeting rooms that can comfortably seat up to 48 people in a
theater-style setting.
Aloft Seoul Gangnam also offers aa number of spaces for
guests to mix and mingle, work, or simply relax - including the brand’s
signature 24-hour grab-and-go beverage area, Re:fuel
by Aloft℠; Nook,
the hotel’s signature all-day dining restaurant serving buffet breakfast and diverse
international selections from an á la carte menu; and the well-equipped Re:chargeSM
fitness centre.
Guests can also catch emerging music acts at the W XYZ ®bar,
where music, cocktails, and fun flow freely.
“We are proud
to partner with Starwood Hotel & Resorts, a global leader in the
hospitality industry to debut the Aloft brand in Seoul. We believe that there
are boundless possibilities arising from the synergy of the brand and the
district,” said Jinwoo Shin, CEO of Daeshin Investment & Development Co., Ltd.
“Designed for a new breed of global traveler, Aloft’s forward-thinking
programming will be a hit in Gangnam, complementing the area’s many dynamic
offerings.”
Located on Yeongdong-daero, one of Gangnam’s major thoroughfares, Aloft Seoul
Gangnam is 11 kilometers from Seoul’s city center, and 50 kilometers from Incheon
International Airport.
The hotel allows for easy access to the COEX Convention
and Exhibition Center, as well as the office district in Samsung-dong. It is
also a great base for exploring Seoul’s rich culture and history, including UNESCO
Heritage treasures; engaging in luxury
retail therapy at a shopping area styled as the Beverly Hills of Seoul; and pursuing endless pulsating nightlife.
Aloft Seoul Gangnam is
testament to the Aloft brand’s growing momentum in Asia Pacific, as well as
Starwood’s robust expansion in the region. There are currently 15 operating
Aloft hotels in Asia Pacific, with another 17 in the pipeline.
Starwood has
maintained its presence in South Korea for over 20 years and with the Aloft
brand, currently houses four of the nine Starwood brands, including Westin, Sheraton,
and W
Hotel brands.
Opening
Specials
To celebrate
its official opening, Aloft Seoul Gangnam is offering a special package for a
one night’s stay in the Chic Room, at the rate of KRW170,000+ till end November
2014; and KRW150,000+ from December 2014 to March 2015.
Rates include breakfast
for one at Nook restaurant, complimentary access to Re:chargeSM fitness
center, and special SPG Double Points for Starwood Preferred Guest® members. To
make reservations, please contact +82 2 510 9700 or rsvn@aloftseoulgangnam.com.
For more
information, please visit www.alofthotels.com/seoulgangam
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