MALAYSIA FASHION WEEK STARTS NOW ON SATURDAY WITH PRIVATE HARD HAT TOUR OF FASHION VENUE AT MATRADE BUILDING IN JALAN DUTA AND OPENS TO THE PUBLIC ON MONDAY 20 OCTOBER 2014

KEE@FSWMAG.COM
      

INTRADE 2014 AND INAUGURAL MALAYSIA FASHION WEEK 2014

Introducing:  FACIT @ Intrude Malaysia 2014 & Malaysia Fashion Week 2014

Marking its debut as a national and international event, the inaugural Malaysia Fashion Week (MFW) 2014 will bring together Malaysian and international fashion distributors to Kuala Lumpur from 17 to 22 October 2014 with a trade exhibition called FACIT (Fashion, Art, Cosmetics, Interiors and Textile).

This ground breaking event will be further supported by a series of fabulous fashion shows, featuring 65 designers from 15 countries, and stylish gala events.

FACIT is the lifestyle component of MATRADE’s trade initiative INTRADE (International Trade Malaysia), a very successful national and international trade fair that has been running for the past 7 years. 

In its 8^th edition this year, MATRADE is taking a quantum leap in faith for lifestyle and creativity as key growth areas for Malaysia with special emphasis on Fashion, Art, Cosmetics, Interiors and Textile.

The 2014 INTRADE has 412 exhibitors from over 12 countries and 300 trade buyers from 17 to 22 October 2014 and will be hosted at Menara MATRADE, KL. The event will also see the biggest Fashion Week Sale open to the public for only 8 hours from 2:00pm to 10:00 pm on the final day (22 Oct 2014), with a variety of high quality fashion and lifestyle products up for grabs.

MFW is a collaborative effort between national trade promotion agency MATRADE (Malaysia External Trade Development Corporation) and the country’s leading fashion event organiser STYLO International, supported by the Ministry of International Trade and Industry (MITI).  

This event will mark the first dedicated trade fashion event organised by a Government Agency (MATRADE) in partnership with the private sector and its multinational collaborators at an international level.

The partnership with Stylo International also sees the injection of the Mercedes-Benz Stylo Asia Fashion Week (MBSAFW) into further boosting MFW. The MBSAFW is a joint collaborative effort of Stylo International and luxury automaker Mercedes-Benz. MBSAFW will see designers from 15 Asian countries showcase their work using the MFW as its Asian platform and INTRADE as its trade collaborator. 

Mercedes-Benz will also be displaying the sleek lines of their brand new Mercedes-Benz C200 within the FACIT installation.

With this jam packed program full of dynamic events, MFW aims to elevate Malaysia into a major fashion hub both in Asia and internationally.  

MFW Pillars

MFW is led by MATRADE’s CEO Datuk Dr Wong Lai Sum as Chairman and STYLO International’s President & CEO Datuk Nancy Yeoh as Co-Chairman. Secretary-General of MITI, Datuk Dr Rebecca Fatima Sta Maria acts as Advisor of MFW and Datuk Prof. (Dr) Jimmy Choo is on board as Honorary Advisor.

The main pillars of the inaugural MFW will include:

·         Malaysia Fashion Showcase (MFS)
Highlighting the very top tier of leading and emerging Malaysian designers and their collections such as Joe Chia, Bon Zainal, Melinda Loo and many more; as well as creative talents from accessories, hair and make-up industries.

·         Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
Ranked as the 30^th fashion week in the world, this “Asia for Asia” fashion week will feature international designers from 15 countries from the ASEAN and Asian region.

·         FACIT (abbreviation for Fashion, Art, Cosmetics, Interior and Textiles)
A lifestyle trade fair installation within INTRADE as an initiative to support and showcase fashion and related industries. The installation will include local and international designers, manufacturers and artists covering the following categories:

§  Fashion Apparel & Textiles

§  Fashion Accessories, Footwear & Jewellery

§  Cosmetics, Toiletries, Health & Wellness

§  Gifts, Souvenirs & Stationery

§  Home Products & Services

§  Interiors, Furnishings & Fittings

Global arena for the Malaysian fashion industry

Placed in an international B2B arena, MFW will be used as a platform to further the Malaysian retail sector and boost the country’s standing as a top global fashion and shopping destination.

“The Intrade Malaysia 204 exhibition lifestyle component is aimed at positioning Malaysia as the region’s number one destination for leading fashion brands, accessories, textiles and lifestyle products. This will place Malaysia on the map as the international destination inspired by the latest designs, quality textiles and high quality fashion accessories.” said Datuk Dr Wong Lai Sum, CEO of MATRADE and Chairman of MFW.

 “The private sector’s efficient, market-oriented approach coupled with the government’s knowledge of local circumstances, brings together the best in this partnership. We also want to create opportunities for social and commercial innovation and open doors to better engagement with designers, traders and buyers,” said Datuk Dr Rebecca Fatima Sta Maria, Secretary General, Ministry Of International Trade And Industry and Advisor to MFW.

Malaysia Fashion Week will be held from 17-22 October 2014, while INTRADE and FACIT @INTRADE will take place from 20-22 October 2014; held at Menara MATRADE Jalan Khidmat Usaha, Off Jalan Duta 50480 Kuala Lumpur, Malaysia. 

For more information, browse over to intrademalaysia.my and mbstyloafw.com or follow the social media pages by searching for Stylo International and MBStyloAFW on Facebook/Twitter/Instagram and by ‘Liking’ the facebook.com/IntradeMalaysia page.

WHEN I WAS INVITED TO JOIN THE HARD HAT TOUR OF THE INSTALLATION OF THE BAJU OF MALAYSIA'S TOP DESIGNERS, I ASSUMED IT WAS JUST RHETORIC.

WHEN I ARRIVED, I WAS ACTUALLY GIVEN A YELLOW HARD HAT TO WEAR! 

THIS CAUSED A MIN HEART ATTACK AS I ASSUMED MATRADE BUILDING WAS SO SHODDILY BUILT USING CHEAP MATERIALS AND CEMENT MIXED WITH SAND TO CUT COSTS THAT THE CEILINGS WERE CRACKING AND THE SLABS OF CONCRETE COULD FALL ON MY HEAD AT ANY MINUTE!

SO I LOOKED UP TO CHECK IF THERE WERE ANY CRACKS IN THE CEILING OR WERE THE FLOORS WARPING AS THESE ARE SURE SIGNS OF IMMINENT COLLAPSE OF MATRADE BUILDING. AFTER ALL, IF A STADIUM CAN CRASH, MATRADE CAN ALSO SUFFER SUCH A FATE AND BUDDHA SAID I COULD NOT DIE A VIRGIN.

I TAPPED THE WALLS AND THEY SEEMED SOLID ENOUGH. IN FACT EVERYTHING WAS SHIP SHAPE AND THERE WERE NO HAIRLINE CRACKS ON THE CEILING, WALL OR FLOOR SO I WAS SAFE AS HOUSES!

SO THE YELLOW HARD HATS WERE JUST FASHION FUN ACCESSORIES AND AT NO TIME WERE OUR LIVES IN DANGER SO MY VIRGINITY REMAINED INTACT AS BUDDHA HAD PLANNED.

IN FACT, WE WERE ASKED TO BRING THE YELLOW HARD HATS HOME!

LADIES IN HARD HATS. THESE ARE BLOGGERS, NOT FAMOUS OR RICH LIKE KEE HUA CHEE BUT THEY HAVE TIME ON THEIR SIDE

AUREEN JEAN NONIS, DIRECTOR OF LIFESTYLE SECTIONOF TRADE AND SERVICES PROMOTION DIVISION OF MATRADE AND DATO NANCY YEOH, CO-CHAIRMAN OF MALAYSIA FASHION WEEK

AUREEN JEAN NONIS OF MATRADE AND DATO NANCY YEOH. NOTICE HOW DATO NANCY YEOH'S LUSTROUSN LOCKS HAVE TO CASCADE OVER HER AMPLE ASSETS UNLIKE FLAT CHESTED WOMEN WHOSE HAIR SIMPLY HANG STRAIGHT DOWN, SO SAD, TOO BAD, GET A PAD, THATS THE FAD, I NOT MAD

VANITHA AND MEDIA

SOME OF THE DISPLAYS, NOT ALL WERE UP YET ON 17 OCTOBER 2014

SUSILA DEVI, DEPUTY CEO OF MATRADE

SUSILA DEVI, DEPUTY CEO OF MATRADE AND HER TRUSTY, DEPENDABLE AND HARDWORKING SIDEKICK AUREEN JEAN NONIS

LOOK AT THE GIANT TROLLEY

LOVE THIS SKELETAL DRESS

LOVE THE HAT

LOVE THE STRAWS

VERY DE NICE

DATO NANCY YEOH HOLDING COURT

THERE IS A CAROUSEL HERE, JUST LIKE THE WEDDING OF BENJAMIN AND ELIZABETH YONG ON 18 OCTOBER 2014!

DATO NANCY YEOH THE HEAD OF CONSTRUCTION WORKERS

WELL DRESSED LABOURERS I MUST SAY

NOT AS BUSTY AS DATO NANCY YEOH I BELIEVE

VALENTINO CORNER

CAN YOU BELIEVE THESE COUTURE LOOKING DRESSES ARE MADE OF LOWLY, ORDINARY PAPER????

THE ULTIMATE THROWAWAY DRESSES! I LOVE THEM! SO INGENIOUS!

THEY LOOK LIKE COUTURE GOWNS BY VALENTINO WHO IS FAMIOUS FOR RED CARPET RED GOWNS!

STUNNING

INTERESTING!

ONE OF A KIND

UNIQUE LIKE KEE HUA CHEE WHO IS ONE OF  A KIND AND LAST OF HIS KIND IN THIS KALPA

SLINKY

COOL

RED HOT

NICE

WEDDING GOWNS

DIVINE, SAYS DATO NANCY YEOH

DATO NANCY YEOH WORE SOMETHING LIKE THIS WHEN SHE MARRIED

REGAL

STATELY

MARVELOUS GOWNS BY BILL KEITH

CAN'T TAKE LRT IN THIS BUT MAYBE CAN

HORSING AROUND

RED GOWN FOR KAVITA WHO IS VERY TALL

DATO NANCY YEOH COULD NOT FIT THIS GOWN

AMAZING

MALAYSIA'S PR QUEEN IS DATO NANCY YEOH

LOVE HER PURPLE BLOUSE BY ISSEY MIYAKE

ENOUGH TO SWEEP THE STAIRCASE

RED CARPET GOWN

MOTHER OF ALL GOWNS

FLORAL

FANCY A MERRY GO ROUND AT MALAYSIA FASHION WEEK 2014

FASHION DOES GO ROUND AND ROUND!

THE CEILINGS WERE NOT FALLING ON THEIR HEADS SAD TO SAY

LOOK AT WHAT MATRADE OFFERS! WORLD CLASS SERVICES AND FACILITIES

TABLES FOR DESIGNERS AND BUYERS!

FACE TO FACE MEETINGS FOR BUYERS AND DESIGNERS

INTERNATIONAL BUYERS AND LOCAL DESIGNERS CAN SIGN DEALS HERE

SUSILA DEVI AND KEE HUA CHEE

AZRUL AND KEE HUA CHEE

AZRUL AND KEE HUA CHEE

AZRUL AND AUREEN, SO MATCHING THEIR NAMES BUT SHE IS HIS BOSS

SUSILA DEVI AND DATO NANCY YEOH

SUSILA DEVI AND DATO NANCY YEOH. HER HAIR ON RIGHT SIDE FAIL TO COVER HER ASSETS

AUREEN JEAN NONIS, SUSILA DEVI AND DATO NANCY YEOH

COOL TRIO

PC

STRAIGHT TALKING---THIS IS THE FIRST TIME STYLO IS INVOLVED IN A FASHION WEEK CONNECTING DESIGNERS AND BUYERS WITH THE SUPPORT OF MATRADE WHO IS FLYING IN HUNDREDS OF TRADE BUYERS AND JOURNALISTS!

Fact Sheet

Day One - Hard Hat Tour @ INTRADE 2014 and

The Inaugural Malaysian Fashion Week 2014

Friday, 17^th October 2014

3:00pm – 5:00pm

MATRADE Room

Hard Hat Tour :

Behind the scenes look of INTRADE 2014 & the inaugural Malaysia Fashion Week (MFW) 2014  being set up for FACIT (Fashion, Art, Cosmetics, Interiors & Textiles)

The tour led by :

Madam Susila Devi (Deputy CEO of MATRADE)

Datuk Nancy Yeoh (Chairman of MBStyloAFW & Co-Chairman of MFW)

Tour included :

·         FACIT exhibition – one of a kind fashion installations which is set to be the talk of the town & on par with international shows around the world

·         Exhibitions booths – set up of lifestyle & fashion booths

FACIT area included :

An impressive tunnel leading towards FACIT area accompanied on both sides by mannequins that will eventually be dressed in various designers’ outfits. The vision of MFW 2014 will be displayed artistically; akin to a fashion museum displaying looks from around the world, with mannequins “cascading” down a flight of stairs and a magnificent fashion carousel in the centre.

Malaysia Fashion Week 2014

The MFW 2014 is happening concurrently with the national annual trade fair, INTRADE 2014, co-hosted by national promotion agency MATRADE (under the Ministry of International Trade & Industry) & Malaysia's premier fashion event organiser Stylo International.