TASTE MIGF
The
Spectacular Preview Event For The
Malaysia
International Gourmet Festival
Sunway
Pyramid Convention Centre
Saturday,
27th and Sunday, 28th September 2014
A Celebration of
Culinary Creativity
SHOWTIME!
DANCE TIME!
With bite-sized edible works of art, tasty yet informative workshops,
luxury gourmet products and upscale property purchasing opportunities, Taste
MIGF 2014 opened the official MIGF month of October with a bang!
Since 2001,
the Malaysian International Gourmet Festival has attempted to spotlight the
burgeoning fine dining scene in Malaysia with a variety of special menus,
offers and exhibitions, and this year's Taste MIGF – the two-day preview event
of the Festival – kicked things off in spectacular fashion.
Held over
the weekend of the 27th and the 28th of September in the
Sunway Convention Centre, there was an endless stream of things to see, smell,
taste and touch for the average food-lover at the Festival. Food-tasting,
cooking classes, wine appreciation, gourmet shopping – the list was endless.
A typical
journey began with the redemption of Gourmet Dollars (the currency used for the
tasting portions) from the registration counters with an average value of RM50
per booklet.
Once you had
collected your MIGF bag and wristband, you would then be granted access into
the awe-inspiring Theatre of Cuisines, with booths by the 28 participating
restaurants encircling the area.
Each was
exquisitely decorated with displays of food, ingredients, artwork, candles and
more in styles that reflected the concept and character of their restaurant,
attempting to outdo each other with their creativity.
Smiling
serving staff would enthusiastically greet you as you pass, extolling the
virtues of their artistic sampling portions and urging you to try a bite.
If
you decided to accept, you'd only need to tear off the requisite number of
Gourmet Dollars to exchange for the portion of your choice, and receive a
delicious sample in return that often looked almost too good to eat.
Around noon,
guests would be treated to a cooking demonstration by the renowned Chef Wan,
who kept up an enthusiastic and entertaining stream of familiar chatter as he
moved expertly around his station, cooking up a storm for the hungry onlookers.
When you'd
eaten as much as you could fit in your stomach, you had the option of joining a
variety of workshops and cooking classes upstairs, ranging from lifestyle
workshops such as wine tasting, cocktail mixing, networking and aromatherapy
classes to cooking sessions with experienced chefs, serving anything from
decadent Atlantic lobster to tiramisu and cheesecake.
Of course,
samples were provided – freshly made for you on the spot!
CHEF EUGENE LEE OF TANZINI SHOWS HOW IT IS DONE
How many
opportunities would you ever have to speak directly to a knowledgeable chef or
a renowned wine expert in an intimate class? Taste MIGF gave its visitors
exactly that opportunity and they made full use of it, quizzing the experts who
were only too happy to share their experiences.
What's a good substitute for
sugar syrup in cocktail mixing? What are the other ways quinoa can be cooked?
They answered all these and more.
If you were
lucky enough to be in the Theatre again around late afternoon, perhaps you
would have caught the world pizza-tossing champion Pasqualino Barbasso in
action as he dazzled crowds with his unique skills.
THIS PANCAKE LOOKS INNOCUOUS
Spinning,
twirling, even juggling the doughy discs (three at once at one point!) amid a
mist of flour to a rhythm of lively Italian music, all with a wide smile on his
face, he had the crowd clapping and cheering as he worked his magic,
culminating in tossing a piece of dough that was long enough to drape over a
child like a giant poncho – which he did!
Shopaholics
would have had a field day as well the moment they ventured into the Epicure
Gourmet Village, located just next to the Theatre of Cuisines.
Fine food
products, fresh seafood, gourmet meats and cheeses, premium coffees and teas,
the newest technological appliances, excellent wines, inventive cocktails, even
a booth by famed culinary institute Le Cordon Bleu – almost everyone left the
hall laden with goodies of all sorts to take home.
TASTE MIGF WAS A MASSIVE SUCCESS!
FUN FOR FAMILY!
DANCING THE AFTERNOON AWAY!
Other sights
worth seeing included the new Jaguar F-Type Coupe, which you could pose with to
snap a picture of, some of the newest luxury properties to be built in SS2 and
Klang, a selection of books and posters by BookXcess – host of the Big Bad Wolf
Book Sale – and product demonstrations by Samsung.
Pretty
representatives by French brewery Kronenbourg handed out discount coupons to
patrons to sample their new beers, but they weren't the only ones working the
floor as towering stilt-walkers dressed in a variety of outlandish costumes
that featured pizza, cupcakes, and cooking apparatus chanted MIGF slogans and
happily posed for pictures.
They say all
things must come to an end, but though 10 pm on Sunday saw the curtain fall on
Taste MIGF, the Festival itself is only just beginning. Over the month of
October, all the 28 participating restaurants will be featuring their special
Festival Menus, so if you missed out on sampling their cuisine, visit the restaurants
themselves for a fuller experience!
Words From The Sponsors And
Media Partners
Dato’ Mirza Mohammad Taiyab, Director
General Of Tourism Malaysia
“The Malaysia International Gourmet
Festival has been key in establishing, promoting and sustaining Malaysia’s
reputation as a premier food destination. We would like to thank all involved,
from the Master Chefs to the Festival Sponsors and Media Partners, to the
Organisers for making such a vital contribution to the nation.”
Mr Hendrik Andersen, Managing
Director of Carlsberg Malaysia
“We always look forward to this time of the
year, when the best chefs in the country flex their gastronomic muscles and go
all out in producing their most creative menus. As the official beer of MIGF
for the fourth year running, we’re eager to bring Malaysia’s favourite brand,
Kronenbourg 1664 to the Festival and sharing it with the thousands of diners
throughout the period. Make sure you visit as many Festival restaurants as
possible with friends and family to taste the diverse set of delights on offer
this year.”
Mr Paul Ho, Senior Executive Director
of Fujifilm (Malaysia) Sdn Bhd
“Renowned Malaysia International Gourmet
Festival is here again to tempt your taste buds from September to October. Be
inspired by fine cuisine. Enjoy the camaraderie. As Official Imaging Partner of
MIGF, I wish everyone Great Food, Great Company and Great Pictures!”
Ms Rachel Yow, Managing Director of
Vision Four Media Group
“The country can truly be proud of how the
Malaysia International Gourmet Festival has matured over the years and we at
Vision Four Media Group are delighted to play a large part in spreading the
Festival news and Malaysia’s flourishing food scene to the world. We wish all
the Festival Restaurants the best of luck and may the Red Hot Chefs sizzle with
inspiration this year.”
YBhg Dato’ Eddie Teo, Executive
Deputy Chairman of Seni Jaya Corporation
“It is once again a pleasure to partner up
and help publicise the Malaysia International Gourmet Festival – an event that
has grown by leaps and bounds since its inception 13 years ago. The sheer
variety of cuisine on offer expands with each year and we are proud to be able
to promote Malaysia’s premiere dining scenes to locals and internationals
across the globe, benefiting all sectors of the business world. Fornow though,
it’s time to dig in!”
Dr Jake Abdullah, CEO of Astro Radio
Sdn Bhd – LiteFM & MelodyFM
“What better way could there be than to
enjoy a good meal with good music? The two go hand in hand and LiteFM, which
has been a Festival Partner for over a decade now, will once again help spread
the word far and wide to its millions of listeners across nation. With its ‘Red
Hot Chefs,’ the 2014 edition of the Festival surely has some scorching delights
in store for foodies…. make sure to get out there and try them all!”
Mr Derek Chang, Managing Director of
Scripps Networks Interactive, Asia Pacific – Asian Food Channel
“Scripps Networks Interactive is happy to
partner with the Malaysia International Gourmet Festival once again. As the
world’s leading producer of engaging lifestyle content in the food, travel and
home category, and having not one, but two food channels in our media portfolio
(Asian Food Channel and Food Network), we see great brand synergy between both
brands. Scripps is committed to supporting the culinary scene in Asia and we
look forward to sharing all of the wonderful cuisine that Malaysia has to offer
with our regional viewers.”
YBhg Datin Su Wai Fun, Managing
Director of AsiaReach Media Sdn Bhd – Vision KL
“Vision KL, the nation’s widest read
lifestyle magazine, is proud to once again help circulate the Festival news
among its millions of readers, both in print and online at visionkl.com. Our
comprehensive coverage of MIGF extends far beyond the Festival month, providing
360 degree news on all things related to this renowned food event through the
whole year.”
MIGF2014 : “Red Hot Chefs!” Participating Restaurants
|
No
|
Restaurant
|
Type of Cuisine
|
Website
|
|
1
|
Aliyaa Island Restaurant
and Bar
|
Sri Lankan Cuisine
|
www.aliyaa.com
|
|
2
|
Bunga Emas
|
Malay Fine Dining
|
www.theroyalechulan.com
|
|
3
|
L’Heritage
|
French Contemporary
|
www.theroyalechulan.com
|
|
4
|
Minori Japanese Restaurant
|
Japanese Cuisine
|
www.minori.com.my
|
|
5
|
Chambers Bar and Grill
|
Open Grill
|
www.life.hiltonkl.com/Bars-Lounges/Chambers-Bar
|
|
6
|
Chynna
|
Cantonese Cuisine
|
www.life.hilton.kl.com/Restaurants/Chynna
|
|
7
|
Graze
|
European Cuisine
|
www.life.hilton.kl.com/Restaurants/Graze
|
|
8
|
Charcoal
|
Open Grill
|
www.shr.my
|
|
9
|
Cuisine Gourmet by
Nathalie
|
French Cuisine
|
www.nathaliegourmetstudio.com
|
|
10
|
Dynasty
|
Cantonese and Sichuan
Cuisine
|
www.klrenaissance.com
|
|
11
|
Sagano
|
Japanese Cuisine
|
www.klrenaissance.com
|
|
12
|
Grill 582
|
Classic European
|
www.bwpduasentralkualalumpur.com
|
|
13
|
Imperial Rama
|
Thai and Chinese Cuisine
|
www.rwgenting.com/en/fb/oriental/irama/index.htm
|
|
14
|
LTITUDE Restaurant, Bar
& Lounge
|
Western & Japanese
Cuisine
|
www.rwgenting.com
|
|
15
|
The Olive
|
Western Continental
Cuisine
|
www.rwgenting.com/en/fb/index.htm
|
|
16
|
La Scala
|
Italian Cuisine
|
www.lascala.my
|
|
17
|
Maison Francaise
|
French Modern Cuisine
|
www.maisonfrancaise.com.my
|
|
18
|
Marble 8
|
Western Cuisine
|
www.marble-8.com
|
|
19
|
Marini’s On 57
|
Italian Cuisine
|
www.marinis57.com
|
|
20
|
NEO Tamarind
|
Modern Thai Cuisine
|
www.tamarindrestaurants.com/neo-tamarind.html
|
|
21
|
Nerovivo
|
Italian Cuisine
|
www.nerovivo.com
|
|
22
|
Nook
|
Asian & International Cuisine
|
www.aloftkualalumpursentral.com/en/nook
|
|
23
|
Samplings On The
Fourteenth Restaurant
|
Western Classic Cuisine
|
www.berjayahotel.com
|
|
24
|
Seasonal Tastes
|
International Cuisine
|
www.westinlangkawi.com/dining-seasonaltastes
|
|
25
|
Signature By the Hill
|
Asian & International
Fusion
|
www.theroof.com.my/signature-by-the-hill
|
|
26
|
Tanzini
|
European Modern Cuisine
|
www.tanzini.com.my
|
|
27
|
Ten Japanese Fine Dining
|
Japanese Cuisine
|
www.tenrestaurant.com.my
|
|
28
|
Zender’s Restaurant &
Bar
|
European Modern Cuisine
|
www.zenderskl.com
|
FESTIVAL PARTNERS & SPONSORS
1.
Principal Sponsor
Vision Four Media
Group
2.
Principal Partner
Tourism Malaysia
3.
Media Launch Venue Sponsor
Sunway Pyramid
Shopping Mall
4.
Official Imaging Partner
FujiFilm
5.
Official Beer
Kronenbourg 1664, Carlsberg
FESTIVAL MEDIA PARTNERS
1.
AFC
2.
Astro
3.
LiteFM
4.
Seni Jaya
5.
Vision Four
6.
Vision KL
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