THE NAME IS DERIVED FROM THE BRITISH EMBASSY WHICH USED TO BE LOCATED HERE, HENCE THE 'EMBASSY' MONIKER. CENTRAL GROUP WHICH OWNS THE CENTRAL CHAIN OF DEPARTMENT STORES BOUGHT THE LAND FOR A STAGGERING RM 700 MILLION.
Creating gigantic phenomenon of “new
luxury retail” in Thailand, Central Embassy, the kingdom of superb
luxury shopping lifestyle, located on the central heart of Bangkok.
It started
as the first Iconic Landmark Retail to meet all needs as well as represent sophisticated
lifestyle with beyond excellent service under the concept “Infinite Possibilities: All
possibilities will happen here”
Central Embassy, a flawless
masterpiece of Central Group, under the management of 3rd
generation of Chirathivat, Mr. Chart Chirathivat, a young blood leader
who spent over 7 years to develop and construct in every detail of the project
to be perfect.
The Iconic Retail Landmark located on the Wireless Road and
Ploenchit junction in an area 144,000 square meters with a budget of 18 billion baht, divided into 6
billion baht of a land, and 7 billion baht of structure as well as more than 5
billion baht for the interior of the center and stores, which the investment
per square meters is highest in Thailand history of retail business in order to
obtain a true masterpiece that never ever any world retail stores had done
before.
Project
of Central Embassy occurred by 3 main issues;
1. Building
world architecture as “Iconic
Building
2. Making
strong alliances such as fashion brands and international well-known hotel
3. Reinforce
Central Chidlom being even stronger. This
project will be linkage between past present and future of Thailand
Central Group recognizes the
value of cultural splendor of Thailand, hence, they aim to create Central
Embassy project as the great beginning with a long-term vision of management
that not only be a flagship of Central Group, but as new symbol Iconic
Building of Bangkok along with
the pride of Thai people.
The major subject of creating design is to design
the building becoming an unseen architectural zenith in Thailand Thailand Bangkok
The
infinity-shaped Central Embassy has a total height of 37 floors and is longer than 200 meters width. The building
is divided into two parts; the 8-storey shopping center (Retail Podium) and the
Tower which is location of Park Hyatt Hotel (Tower). Both of them have designed
to connect like Infinity symbol.
The challenge of building is rounded-sides,
mention that, Central Embassy building is the first building in Thailand, yet
in the world, where the building itself is a 3D curved in front, side and top.
The construction is very complex, nevertheless it is a stunning building whether
viewed from any angle.
Special
Shingles are significant element of design that made the building unlike
others. Aluminum shingles of more than 300,000 that are surrounding the
building were inspired by the roof of Thai temple. They’re shining beautifully
fine sparkling color when reflected the sun. The project has embraced the technique of the
latch of the kites ancient tiles to apply. However, due to the shape of the
building is all rounded. There is unable to install straight regular scales.
They
have to calculate the degree scale installations in advance, so each 300,000
aluminum shingles on the building of the Central Embassy has totally different
degrees. When the building has lightened by the sun, the appearance image is shades
of different silver gray sequins just like the surface of the famed Thai silk.
Inside
the building is decorated with a white tone like canvas, designed patterns
through the use of curved lines, angles and textures with endless.
The
height of the ceiling is designed to accommodate light and shadow to achieve a
beautiful throughout building. They also provide care and craftsmanship in
selecting materials of exceptional quality such as Corian building poles, a
material that has smooth & seamless, the flooring consists of Terrazzo, a
special imported from England
Complemented
by international brands and world-known designers, Central Embassy will take
a 1st place to unveil 7 Façade Brands like
Bottega Veneta, Chanel, Gucci, Hermes, Miu Miu, Prada, and Ralph Lauren in
Iconic Store to offer 2 storey Duplex Façades as the first seamless glass of the world
with the mixed-use of precious art and rare materials directly imported from
all over the world.
Besides, there are
more than 200 luxury brands coming with stores’ latest style by merging art
into all details with the most completed product line such as A.P.C., BCBG Max
Azria, CH Carolina Herrera, Christian Louboutin, CK Collection, Givenchy,
Isabel Marant, Jil Sander, John Varvatos, Maison Martin Margiela, McQ,
Moschino, Mulberry, Paul Smith, Proenza Schouler, Roberto Cavalli, Saint
Laurent, Tom Ford, Versace and watch & jewelry brand like Anyallerie, Audemars
Piguet, Chavana, Chopard, Hublot, Pomellato including world-renowned famous
restaurants and “The Embassy Diplomat Screens” to bring a new experience of
ultra-premium cinema with first-class service.
Stores
within Central Embassy are divided into three main forms;
1. Iconic
Flagship Store
2. Exclusive
Store
3. First-to-Market
Store
Each
Floor will consist of;
- LG (Lower
Ground) will have Eathai, a Thai Food Kingdom with best quality from
every part of Thailand, in the form of coolest Street Food, including Talad
Eathai where gathers all famous premium fruits, sweets and souvenirs for
foreigners. Issaya Cooking Studio, a baking school under the concept of
creative and private party service, leads by Chef-Ian Pongtavach Chalermkittichai,
come with decor and design that reflects the regional identity in modern form
unlike anywhere else.
- G
Level
is an Iconic Flagship Store of Top of 7 world-renown fashion brand such
as Bottega Veneta, Chanel, Gucci, Hermes, Miu Miu, Prada, and Ralph Lauren
which Gucci, Prada and Ralph Lauren are a 2 storey Duplex Façade.
Moreover, the wolrd-renown brands like Rolex, Hublot, Omega, Chopard and fine
jewelry brand like Anyallerie, Chavana, Pomellato.
- Level
1 is component of luxury brand with the most completed product lines
and the newest opening store such as Calvin Klein Collection, Isabel Marant,
John Varvatos, McQ, Paul Smith, Roberto Cavalli
- Level
2 represents popular high-end brand and first opening store in Thailand
- Level
3
There are many High Street Fashion brand such as Levi’s, Pronto, Onitsuka
Tiger, Zara, including Café and Bakery Shop in the exclusive concept like The
Coffee Bean & Tea Leaf, Starbucks, After You Ice Cream, Teuscher.
- Level 4
gathers Lifestyle and Beauty brands such as Dii Wellness Med Spa, Anastasia,
Moga Aveda, Jaspal Home, Motif, AIS, Bangkok Bank. This floor has a VIP Lounge
for The Embassy Club Member to serve with food, drinks and premium service.
- Level
5 collects famous international restaurants like Yuutaro, Hinata, Din
Tai Fung, Great American Rib, The Girl & The Pig, Minibar Café. Besides,
there is SIWILAI, a concept store where gather leading Thai fashion brands to
present in new style at first time as well as SIWILAI Rocket Coffeebar to join and create new dining experience as well.
- Level
6
"Embassy Diplomat Screens" Ultra-First Class cinema, 5
exclusive theaters with 30 - 50 seats per cinema .The exclusive design and
elegance of Hollywood with Real D screen and best sound system, plus the lounge
and the service equivalent of 6 stars.
All
together with Park Hyatt Bangkok Hotel, the ultimate 6-star hotel with
only 36 places located around the world will unveil at Central Embassy
Project as the first in Thailand Bangkok with
an average area of 70 square meters and a sky bar and spa to paint the sky of Bangkok
Address:
1031
Ploenchit road, Pathumwan, Bangkok, 10330
Tel.: +662 119
7777
Opening hours: 10:00
- 22:00
Website: http://www.centralembassy.com/
Website: http://www.centralembassy.com/
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