SHISEIDO'S LATEST HAIRCARE RANGE USES PRECIOUS CAVIAR FOR INSTANT,LONG-LASTING RESULTS. IMMEDIATELY YOUR HAIR BECOMES LUSTROUS AND HEALTHY WHILE YOU LOOK LIKE A MILLION BUCKS!

KEE@FSWMAG.COM

The luxury of caviar, the ultimate treat for your hair. Shiseido Professional, a brand dedicated to optimize the brilliance of Asian hair takes a holistic approach in combining state-of-the-art hair technology with psychological science to develop the latest extension to The Hair Care range – Caviar Essence.

SHISEIDO'S CAVIAR ESSENCE HAIRCARE

With the increasing demand in leave-in hair care, Shiseido Professional developed a formula that can contain generous amounts of moisturizers and repair agents – to bring out superior hair improvement effects, while retaining hair oil’s instant effect of improving the feel of the hair. 

Caviar Essence is a hair essence with concentrated hair improvement effects. It contains concentrated ingredients and caviar capsules which burst upon application, freeing the repair agents to penetrate deep inside the hair. 

These repair agents fill the hair with moisture, making the hair ‘plump’ and healthy.
Using Shiseido Professional’s unique Caviar Capsule technology allows fresh repair agents to penetrate deep inside the hair to repair the damages of the hair strands from within. 

The Caviar Essence also prevents UV damage with the Multi-UV Shield properties and it also helps to prevent heat damage from hair dryers and hair irons with the Vitamin E ingredient. With a prolonged usage of the Caviar Essence, hair constitution will be improved as cuticles and cortexes are strengthened.

SHISEIDO PROFESSIONAL 
Repair Film (Moisturizing agents)
Repair agents (Optimized blend for each item)
Protective agents

SHISEIDO PROFESSIONAL’S UNIQUE CAVIAR CAPSULE TECHNOLOGY
• Contains concentrated active ingredient •  Encapsulation protects the repair agents from the deleterious effects of UV rays and oxygen, keeping them fresh •  Repair Film made of Hyaluronic Acid, etc. protects hair and makes the effects last

THE HAIR CARE CAVIAR ESSENCE
The Hair Care Luminogenic Caviar Essence is targeted to repair colored hair while adding luster to make hair more beautiful. This Caviar Essence also helps to improve color durability, allowing your hair color to last longer each time. With the characteristics of the principal range, the Caviar Essence gives a smooth and shiny finishing while restoring lost moisture during chemical treatments.

ADDS LUSTER TO HAIR Evening Primrose Oil extracted from the plant’s seeds adds luster to hair.

PROTEIN REPAIR AGENT The Hair Care Luminogenic Caviar Essence contains heavier-molecule protein Sericin which is a protein that contains hydrophilic amino acids, such as serine, aspartic acid and glutamic acid.  It has a moisturizing effect and makes the hair feel smooth. Instant repair effects make the hair smooth and lustrous, enhancing the appearance of colored hair. 

The Hair Care Sleekliner Caviar Essence is designed to repair hair which are damaged by exposure to heat and prevents unruly hair from becoming disheveled, leaving hair sleek and easily manageable. With the properties derived from its principal range of Sleekliner, this Caviar Essence softens and restores moisture to the hair strands; leaving the hair resilient and manageable from deep within.

SOFTER, MANAGEABLE HAIR The Hair Care Sleekliner Caviar Essence has superior hair softening effects because it contains oil-based (Diethylhexyl Succinate) and water-based (Inositol) hair softening agents, making hair feeling soft and more manageable. The Sleekliner Caviar Essence also contains the Humidity Block Agent to prevent unruliness caused by humidity.

The Hair Care Aqua Intensive Caviar Essence is formulated to repair damaged hair on the surface and from within, and prevent dryness, split ends and brittleness, making hair moisturized from the roots to the tips. True to its core range, the Aqua Intensive Caviar Essence quench thirsty hair, leaving a smooth and silky finishing.

REPAIRING SPLIT ENDS Pullulan Derivative closes split ends, coating their surface. Hair becomes softer and more resistant to damage. Pullulan with superior adhesive and coating properties was enhanced with a silicon base to achieve flexibility and smoothness. It binds split ends and coats the surface of each strand to smooth it and the prevent recurrence of split ends. 

AQUA INTENSIVE CAVIAR ESSENCE
LUMINOGENIC CAVIAR ESSENCE
SLEEKLINER CAVIAR ESSENCE
Hair Type: Dry, damaged hair
Hair Type: Colored hair
Hair Type: Frizzy, unruly hair
Price: RM150 Availability: Available at all Shiseido Professional flagship stores from January 2015 onwards

STEP 1 Take an appropriate amount of Caviar Essence onto the palm of the hand.

* Take no more than 2 pumps at once. Repeat the step if more product is needed. Taking more than 2 pumps at one time makes it difficult to crush the capsules.

STEP 2 Crush the capsules by rubbing both hands together. The hair repair agents are concentrated inside the capsules. Make sure to crush them completely before application.
STEP 3 Apply and smooth the product over the entire length of the hair, particularly at the ends.

The Shiseido Professional The Hair Care Caviar Essence can be used on both damp or dry hair. For application on damp hair, towel-dry hair after daily shampoo and treatment before applying the Caviar Essence on hair ends. When used on dry hair, apply directly to hair ends and follow with desired styling product.

Suggested amount to use: Short Hair: 1 to 2 pumps Medium-length Hair: 2 to 3 pumps Long Hair: 3 to 4 pumps

TIP: Apply the Caviar Essence little by little to emphasize the preciousness of the caviar and to prevent excessive application.

HOW TO USE
For effective results, Caviar Essence is recommended to be used with:
AQUA INTENSIVE
SLEEKLINER
LUMINOGENIC

Use Daily: Aqua Intensive Shampoo
Use Daily: Aqua Intensive Shampoo
Use Daily: Luminogenic Shampoo
Use Daily: Aqua Intensive Treatment
Use Daily: Aqua Intensive Treatment
Use Daily: Aqua Intensive Treatment
Use Once a Week: Aqua Intensive Mask
Use Once a Week: Aqua Intensive Mask
Use Once a Week: Aqua Intensive Mask
Use Once a Week: Aqua Intensive Mask

THE HAIR CARE CAVIAR ESSENCE
About Shiseido Professional Shiseido Professional, currently one of the leading players in the hair care industry, manufactures and markets a complete range of hair care products. The brand is constantly supporting Asian hairstylists and believes that beautiful hair requires professional stylists and high-quality products. 

Shiseido Professional aims to reinvent and introduce superior professional hair care products for the consumers by continuing to produce high quality products through various researches and developments to promote healthy and beautiful hair.