DATO KEE HUA CHEE AND DATIN WORE IMPERIAL GREEN TO MATCH THE GRADE A JADE JEWELS BY AMEE PHILIPS!
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AMEE
PHILIPS UNVEILS JADE JEWELLERY COLLECTION FOR CHINESE NEW YEAR
Amee Philips
Exclusive Jewellery showcases stunning jade creations at exclusive private
exhibition at Mandarin Oriental Kuala Lumpur
Leading Malaysian jewellery
house Amee Philips today revealed its spectacular jade jewellery collection
ahead of the coming Chinese New Year at the Private Jade Exhibition by Amee
Philips taking place from 6th to 7th February 2015 at the
prestigious Club Suite, Mandarin Oriental Kuala Lumpur.
Featuring unique jade
jewellery pieces showcasing the celebrated craftsmanship of Amee Philips, the exclusive,
invite-only event was a lavish affair attended by about 200 guests, many of them members of Kuala Lumpur
Jade holds a special place in
Chinese history and culture. The history of jade is as long as the history of
Chinese civilization itself, with archaeologists unearthing jade objects dating
as far back as 5000 BC in China
According to Amee Philips,
the Penang-born founder of Amee Philips Exclusive Jewellery, “Jade is highly revered
among the Chinese. Besides inviting prosperity and success, jade is also
believed to bring physical healing and strength whenever it is worn.
Hence it
is the perfect accessory for an occasion as auspicious as the Chinese New Year.
Fashion-wise, jade necklaces, bangles, rings and earrings lend a very
sophisticated and elegant touch to any ensemble, whether traditional or
contemporary.”
Jade has long formed an
integral part of Chinese culture and literature. Confucius wrote of the “11
virtues of jade”: “The wise have likened jade to virtue.
For them, its polish
and brilliancy represent the whole of purity; its perfect compactness and
extreme toughness represent the sureness of intelligence; its angles, which do
not cut, although they seem sharp, represent justice… Its color represents
loyalty; its interior flaws, always showing themselves through the transparency,
call to mind sincerity …The price that the entire world attaches to it,
represents the truth.”
The Chinese character for jade, “yu”, is commonly used
in Chinese idioms and phrases to denote beauty, favour and grace, for example,
“Yu Nu” (beautiful girl) and “Ting Ting Yu Li” (fair, slim and graceful). “Yu”
is also commonly used in Chinese names.
In ancient times, Jade was favoured above
silver and gold by Chinese nobility, and used extensively in palatial
decorations and places of worship.
Aside from bringing good
luck, jade is traditionally believed to help calm the spirit, stabilize
emotions, bring success and happiness, promote clear thinking, and alleviate
medical problems with spleen, kidney, larynx and thyroid.
Today, jade jewellery pieces
are highly treasured and can command astronomical prices on some occasions. In
2014, Cartier Collection acquired
The Hutton-Mdivani Necklace, a spectacular jadeite piece once owned by Barbara
Hutton, for $27.44 million after fierce bidding at Sotheby’s Hong Kong .
The afternoon’s events kicked
off with the arrival and registration of guests at 2:30pm. This was followed by
a presentation entitled “The Power of Jade” by Mr. Andrew Philips, Managing
Director of Amee Philips Exclusive Jewellery.
The informative presentation detailed
the various types and attributes of jade, and introduced the finer points of
jade jewellery selection and purchase.
This was followed by an invitation to
guests to view the jade collection from Amee Philips Exclusive Jewellery, allowing
them to appreciate close-up the impeccable craftsmanship and quality of these
creations. Later in the afternoon, guests were treated to a sumptuous Hi-Tea
and a special appearance by Choy San Yeh, or God of Prosperity, to bring good
luck and fortune to the guests.
It certainly seems that fortune
has been smiling on Amee Philips, the founder of the jewellery house, in recent
years. Having begun her foray into the jewellery industry as a gemstone
wholesaler in Penang in the mid-90’s, Amee Philips decided to venture into
jewellery design, production and retail in 1997 due to the economic downturn.
It would turn out to be a blessing in disguise, as Amee found her calling in
creating and retailing jewellery noted for its excellent craftsmanship and
fresh, innovative designs, operating out of her first outlet in Jalan Kelawei, Penang .
In a matter of years, Amee Philips Exclusive
Jewellery managed to build a solid reputation as a jeweller extraordinaire from
Malaysia
The design, which won the Malaysian Good Design Award, is
today patented in Malaysia ,
US, Europe, Australia , China and Hong Kong .
Further recognition came in
2011, when Amee Philips Exclusive Jewellery was chosen by fashion prodigy Zang
Toi to design and produce jewellery for four of his runway shows at the
prestigious New York Fashion Week.
In 2012, Amee Philips Exclusive Jewellery
was invited to be featured in the distinguished 150 Years Rolls Royce Yearbook.
In 2013, the company opened its second showroom at the prestigious Mandarin
Oriental Kuala Lumpur.
In 2014, Amee Philips was voted as the Design and Creative Woman
Entrepreneur of the Year Awards Nominee at the inaugural Women
of Excellence Awards 2014 in recognition of her outstanding achievement in fine
jewellery craftsmanship and entrepreneurship.
For more information on Amee
Philips, visit ameephilips.com.
DATO KEE HUA CHEE AND HIS HAREM
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