MAGNUM AND MELIUM JOINED FORCES IN THE FORM OF THE DELICIOUSLY SEXY FARAH KHAN COUTURE COLLECTION! HELD AT MARBLE 8 WITH KL'S BEAUTIFUL PEOPLE, THE EVENING WAS SUPER YUMMY IN EVERY SENSE OF THE WORD! THE POTENT COMBINATION OF CHOCOLATE AND COUTURE AKA MAGNUM AND FARAH KHAN WAS EXEMPLIFIED BY THE 5 MAGNUM ICE CREAM COVERS WHICH WERE BEADED, EMBROIDERED AND SEQUINNED TO HIGH HEAVEN BY DATO FARAH KHAN FOR THE OCCASION! A FASHION SHOW WAS HELD TO REVEAL DATO FARAH KHAN'S LATEST SPARKLY DRESSES FOR THE LABEL WHICH CARRIES HER NAME. THE EVENING ALSO MARKED THE UNVEILING OF THE NEW PACKAGING OF MAGNUM ICE CREAM WHICH RETAILS AT RM 4 FOR CORE RANGE AND RM 4.50 FOR MAGNUM GOLD. MAGNUM ALSO BOASTS THE FIRST ICE CREAM PLEASURE STORE WITH 2 INFINITY BARS AT MID-VALLEY SO SEE YOU THERE!

KEE@FSWMAG.COM

JAMES NG YIN TENG AND DATO KEE HUA CHEE

DATO KEE HUA CHEE ENJOYING HIS MAGNUM

YOU HAVE HEARD OF FREE-FLOW DRINKS. LAST NIGHT ON 16 APRIL 2015 AT MARBLE 8, THE SECOND BEST RESTAURANT IN KL AFTER MARINI'S ON 57, THE BEAUTIFUL PEOPLE OF KL ENJOYED FREE-FLOW OF MAGNUM ICE-CREAM! PLUS DELICIOUS AND EXPENSIVE FINGER FOOD BY MARBLE 8. MANY THOUGHT THEY HAD DIED AND GONE TO HEAVEN! ICE-CREAM, COUTURE, CULTURE AND MORE ICE-CREAM---THIS WAS HEAVEN! 

HERRY BUDIAZHARI THE MARKETING DIRECTOR OF UNILEVER WHICH OWNS MAGNUM BEING INTERVIEWED AT ENTRANCE OF MARBLE 8 AS THE MAGNUM ICE CREAM WAS TOO BIG TO BE TAKEN INSIDE

NOTICE THE GIGANTIC MAGNUM! YUMMY!

DATO FARAH KHAN CREATED THESE 5 ICE CREAM WRAPPERS FOR MAGANUM! LOOKS TOO GOOD TO EAT AND LUCKILY THEY ARE INEDIBLE

MR MALAYSIA JAMES NG YIN TENG AND DATO KEE HUA CHEE LOVE MAGNUM

HERRY BUDIAZHARI AND DATO FARAH KHAN AND MODELS WEARING FARAH KHAN CLOTHES

PLEASURE SEEKERS!

GUEST, SELINA YEOP, MISS CHINA UNIVERSE 2015 KAREN HU LIAN YANG AND JEFFREY LEE

LEG SHOW BUT MISS CHINA UNIVERSE 2015'S LEGS ARE ENDLESS

M.KRISHNAN, ELIZABETH MARINI WHO OWNS MARBLE 8 WITH HUBBY MODESTO MARINI AND JAMES NG YIN TENG

JAMES NG YIN TENG, ELIZABETH MARINI AND DATO KEE HUA CHEE---THE BLUE LIGHTS WERE TERRIBLE

THIS IS BETTER! WE HAD TO WAIT FOR THE BLUE LIGHT TO GO AWAY

JAMES NG YIN TENG, ELIZABETH MARINI AND DATO KEE HUA CHEE

DATO FARAH KHAN AND GUESTS

DATO FARAH KHAN AT LEFT LOOKING LIKE A MILLION DOLLARS

HOT QUARTET

KARIM KHAN, THE BELOVED SON OF DATO FARAH KHAN

KARIM LOOKING KOOL

CAREY NG MISS MALAYSIA UNIVERSE 2013

MISS MALAYSIA UNIVERSE 2013 CAREY NG, JEFFREY LEE AND MISS CHINA  UNIVERSE 2015 KAREN HU

THE GIRLS TOWER OVER THE MAN

CAREY NG, JEFFREY LEE AND KAREN HU

MAGNUM CHOCOLATE BARS

HOT COUPLE

CHEF WAN

DELIGHTFUL CHEF WAN

CREATE YOUR OWN!

THIS IS DATO KEE HUA CHEE'S CONCOCTION

JAMES NG YIN TENG DESIGNS HIS MAGNUM

NANCIE FOO AND CASSANDRA

I TOLD NANCIE FOO TO BURN THE BORING BLACK DRESS THAT MADE HER LOOK LIKE MY GRANDMOTHER AND I BET MY GRANNY WOULD NEVER DON SUCH A FRUMPY DRESS! AND NANCIE FOO DID NOT EVEN ATTEND A FUNERAL EARLIER BUT CAME STRAIGHT FROM HOME

NANCIE FOO IN HER FOO-LISH DRESS, DATO KEE HUA CHEE WITH HAND-IN-GROIN PANTS AND CASSANDRA IN WRAPPERV DRESS

EVERYONE WISHES TO GROPE DATO KEE HUA CHEE AS YOU CAN SEE

SEXY TRIO

SELINA C, DATUK DR KELVIN TAN AND 2 SEXPOTS

DATUK DR KELVIN TAN IS SPIFFY AND DEBONAIR AS EVER

MISS MALAYSIA 2013 CAREY NG, REDHEAD, DATUK  DR KEVIN TAN, SELINA YEOP, DENNIS LAU AND MISS CHINA UNIVERSE 2015 KAREN HU

HOT

SIZZLING

SEXY OR WHAT

LOVE THE AUBURN BEAUTY WHO CAN BE A MISS MALAYSIA

MEN WOULD LOVE TO BE POKED BY HER BREASTS

NICE CLEAVAGE

SHOWTIME BY THE MAGNIFICENT MAGNUM BEAUTIES

EMCEE XANDRIA OOI SMOLDERS WITH SEX APPEAL

XANDRIA OOI IN ACTION

QUITE A SEX GODDESS

HERRY BUDIAZHARI THE MARKETING DIRECTOR OF UNILEVER WHICH OWNS MAGNUM

SO I DECIDED TO BE HIS BEST FRIEND

SO DELICIOUS HE  IS

PLEASURE SEEKERS!

EACH PLEASURE SEEKER CARRIES A MAGNUM WRAPPER DESIGNED BY DATO FARAH KHAN

YUM

YUMMY

BIT FLAT

EVEN FLATTER HER CHEST

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Magnum Celebrates Chocolate Pleasure

“Magnum and Farah Khan collaboration in Pleasure Seekers Collection”

MAGNUM the brand well known for its premium chocolate ice cream which is associated with lux-lifestyle recently launched the Celebrate Chocolate Pleasure campaign. The campaign was launched to strengthen Magnum’s positioning as a chocolate expert that uses the finest and most divine quality of Belgian chocolate in its ice cream.

“Tonight marks a new milestone for MAGNUM as we celebrate chocolate Pleasure with the unveiling of the all-new packaging design for Magnum’s signature flavors - the Classic, Almond, Chocolate Brownie and Gold”, said Mr Herry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd.

 “Magnum further celebrates chocolate pleasure with a fashionable re-launch. What do you get when chocolate decadent meets the finest aesthetic of fashion creations? Certainly a unique yet exciting fashion collaboration between MAGNUM and Farah Khan, an international label whose brand DNA showcases versatility in every luxurious, bold and glamorous statement creations. 

"The unique collaboration features hand beaded dresses creations inspired by the five flavours of MAGNUM ice creams”, he further added.

 “The idea of combining chocolate with art, interpreting into fashion pieces is a brilliant collaboration. It has given me great pleasure to be part of this collaboration.” quoted Dato’ Farah Khan.

Regarded as a style icon and known for creating inspiring fashion pieces, Dato’ Farah Khan created The Pleasure Seekers Collection. The special capsule collection inspired by MAGNUM Ice Cream’s 5 iconic and unique flavours – the MAGNUM Gold, MAGNUM Classic, MAGNUM Almond, MAGNUM Chocolate Brownie and MAGNUM Chocolate & Strawberry. 

The one-of-a-kind collection infuses MAGNUM Ice Cream’s decadent richness with FARAH KHAN’S distinctive design vision. Effortlessly glamorous, the exclusive pieces were brought to life by FARAH KHAN’s signature delicate beads and embellishments that were hand-sewn, bead-by-bead to ensure each piece is as beautiful as its craftsmanship.

The collection was debuted with a grand entrance of Precious Gold, a stunning creation inspired by MAGNUM Gold.  The dress was designed with hand-embroidered antique gold beads in swirling light and dark hues. 

The exquisite detailing of the design amplifies the attitude of MAGNUM Gold - delightful and utterly divine.

The next FARAH KHAN piece - Luscious Chocolate & Strawberry was inspired by the luscious flavour of the MAGNUM Chocolate & Strawberry, swirls of hand-sewn adornments in golden brown compliments the stunning piece with a glamorous allure. The sumptuous sparkle replicates the sheer delight of the MAGNUM indulgence.

The rich taste of the MAGNUM Chocolate Brownie inspired FARAH KHAN’s creative team to invent Luxurious Chocolate Brownie, the third look which is a delicious piece, delicately crafted and drenched with glorious matte and shiny rich brown beads and embroidery.

The fashion show continued with Heavenly Almond, a FARAH KHAN number that is inspired by the texture symphony of the MAGNUM Almond. Carefully hand-beaded by artisans around South East Asia, a mixture of matte and shiny brown chocolate beads and specks of frosted bronze embellishments adorn this inimitable piece.

For the fifth look, FARAH KHAN wowed the crowd with Irresistibly Classic. Inspired by the all-time-favourite MAGNUM Classic featuring shades of opulent bronze were used by the FARAH KHAN creative team to mirror the smooth and silky Belgian Chocolate coating of this iconic favourite.

The highlight of the event was the fashion show finale, where models in the 5 signature creations each made their appearance with the MAGNUM ice cream which inspires their look together with Mr Herry Budiazhari, Marketing Director of Unilever (Malaysia) Holdings Sdn Bhd and along with Dato’ Farah Khan, Creative Director of Farah Khan.

The event also marked the unveiling of an all new packaging of MAGNUM Ice Cream during the event. The new packaging design symbolizes Magnum’s brand image as the pioneer of chocolate expertise and ice cream by introducing fresh and exciting ice cream product innovations. 

The contemporary design features a bold and distinctive presence of the ‘M’ logo and the famous Belgian Chocolate Crack.

Aside to the five signatures hand beaded creations, The Pleasure Seekers collection also featured five MAGNUM inspired FARAH KHAN sweatshirts. FARAH KHAN’s creative team gave a quirky edge to the brand’s classic sweater with embellished letters on each sweatshirts. During the Fashion show, the models paraded together with the MAGNUM Precious Models created by FARAH KHAN. 

The MAGNUM ice cream replicas were exclusively created by FARAH KHAN for MAGNUM KUALA LUMPUR, the first pleasure store in the world with two infinity bars.

The event also marked the kick-off of the Magnum Celebrates Chocolate Pleasure campaign which will be continued through a series of activities at One Utama from the 20^th till 24^th May 2015 and a digital hunt using Google street view to locate the exclusive pieces designed by FARAH KHAN. 

Winners of the digital hunt will walk away with a tailored piece of the dress or the sweatshirts designed exclusively by FARAH KHAN. Consumers can log on to www.magnumpleasurehunt.com.my to join the contest and win the exclusive pieces. 

Three of the five hand beaded dresses will be displayed at Magnum Kuala Lumpur and the remaining two will be displayed in Magnum Putrajaya until June 2015.

The new Magnum ice cream is now available at all leading supermarkets, hypermarkets, convenience stores, and petrol marts; and will be available individually for the suggested retail price of RM4.00 per piece for core range and RM4.50 per piece for Magnum Gold. 

For more information on the campaign, log on to Magnum’s Facebook Page at www.facebook.com/Magnum.

About Magnum

Launched in 1989, Magnum was the first handheld ice cream targeted as a premium adult offering. Today, Magnum is one of the world's leading ice cream brands, selling one billion units annually worldwide and it is the biggest brand of Unilever Ice Cream.

About Dato’ Farah Khan

Described as one of the most influential woman in the fashion business, Dato’ Farah Khan is a style icon who established her own eponymous brand, FARAH KHAN in 2007.

It was her passion to reinvent the way modern women dress, which fuelled the conception of the FARAH KHAN brand. Combining Asian intricate beadwork with versatile fabrics, the FARAH KHAN brand gives women the freedom to be bold and glamorous all at once. 

From hot pieces designed for the red carpet to amazing separates and cocktail dresses, FARAH KHAN’s attention-grabbing aesthetics are luxurious, one-of-a-kind investments.

FARAH KHAN’s appeal stretches from style personalities Kimora Lee Simmons, Paris Hilton and Giuliana Rancic to Hollywood darlings Nina Dobrev, Selena Gomez and Vanessa Hudgens and actresses Teri Hatcher and Sarah Hyland.

FARAH KHAN’s success goes far beyond her role as a Creative Director. Outside of her brand, she is a pioneering businesswoman and an entrepreneur. 

As President of The Melium Group, Farah oversees a premier retail company that holds over 100 international luxury fashion and lifestyle brands in Malaysia including Aigner, BOSS, Emilio Pucci, Givenchy, TOD’S, Stuart Weitzman and Saint Laurent.