Cannes Film Festival 2015
Chopard
celebrates the 60th anniversary of the Palme d’Or,
the
Festival’s legendary trophy, with the allure of gold
2015
marks the 60th anniversary of the Palme d’Or. Official
partner to the festival and creator of the most prestigious film trophy in the
world since 1998, Chopard is celebrating this event by launching jewellery
collections inspired by the curves of the Palme in ethical Fairmined gold.
CAROLINE SCHEUFELE THE OWNER OF CHOPARD AND FRENCH STAR MARION COTTILARD
Other
highlights of this Festival feature the 15th edition of the Trophée
Chopard and a new Haute Joaillerie Red Carpet collection consisting of 68
unique pieces.
Since 1998, Chopard has enjoyed a veritable romance
with the Cannes Film Festival. Manufacturing the Palme d’Or in its workshops,
adorning the stars for the famous ‘mounting the steps’ ritual, awarding young
movie talents and organising some of the most desirable evenings of the
fortnight, the Swiss jeweller and watchmaker has become an emblematic figure of
the greatest rendezvous in world cinema.
The Palme
d’Or celebrates its 60th anniversary
The quintessential symbol of the Festival, the Palme
d’Or is also the result of the exceptional relationship that unites the Swiss
jeweller with the Cannes event.
Redesigned in 1998 by Caroline
Scheufele
– Co-President and Artistic Director – at the request of Pierre Viot, then
President of the event, the new interpretation of the trophy cemented the
beginning of a partnership that has been continuously strengthened over the
years.
In 2014, for the first time, the legendary “jewel” made
by hand in Chopard’s workshops was manufactured from certified “Fairmined”
gold, fair trade gold mined in strict compliance with economic, social and
environmental regulations.
The creation
of the Palme d’Or in Fairmined gold was part of the approach initiated by
Chopard in 2013 aimed at encouraging sustainable development in the luxury
sector. Chopard thus joined Livia Firth’s Green Carpet Challenge and began its
“Journey towards Sustainable Luxury”
In
addition to the precious Palme, Chopard’s craftsmen create “mini” Palmes, also
made from Fairmined gold, the
award for best actor and best actress, as well as the Caméra d’Or and the
Trophées Chopard.
Jewellery
in ethical gold inspired by the Palme
In
tribute to the 60th anniversary of the legendary trophy, Chopard has
designed two jewellery lines inspired by the Palme d’Or. In the Joaillerie
version, these Green Carpet Collection creations in 18ct Fairmined white gold
boast magnificent marquise-cut diamonds reminiscent of palm leaves.
The diffusion
line, for easy everyday wear, presents polished curves in 18ct Fairmined yellow
gold directly inspired by the plant jewel and its finely veined leaves in
particular. The latter will be launched on the 17th May at the
Chopard Rooftop, during a lunch attended by Poppy Delevingne.
2015 also marks the 15th edition of the
Trophée Chopard, in partnership with Variety
magazine. On the 15th
May, American actress Julianne Moore, 2014 Oscar award winner for best actress
for Still Alice, and godmother of
this ceremony, accompanied by Pierre Lescure, President of the Festival,
and Thierry Frémaux, Délégué Général,
will award the 15th Trophées Chopard to two particularly promising young
talents in international cinema: Lola Kirke and Jack O’Connell.
With
this award created in 2001, the Geneva watchmaker-jeweller, in partnership with
the Festival, makes an active contribution to the artistic promotion of the
Cannes event whilst affirming its support for film creation.
In order to
celebrate this 15th anniversary in an appropriate manner, Chopard
has invited former laureates pursuing brilliant careers to La Croisette, which
means that Marion Cotillard, Léa Seydoux, Blanca
Suarez, Eduardo Noriega, Liya Kebede, Jeremy Irvine and Niels Schneider, to
name but a few, will grace the evening with their presence.
The choice of laureates has been made by a jury of
film professionals in partnership with Variety
magazine: actress Elizabeth Banks, producer Morten Tyldum, producers Jerry
Weintraub, Ted Hope and Steve Gaydos, Executive Editor of Variety, and Caroline Scheufele. The awards ceremony will be
followed by an evening in honour of the 2015 laureates at the Chopard Rooftop.
GOLD
evening event – May 18th 2015
Chopard’s gala evening will take place at Port Canto.
In line with the gold theme chosen by Chopard for all its activities during the
Festival, the GOLD evening event will take guests to a reconstructed gold mine.
The highlight of this event will be an exceptional private concert given by
Robbie Williams.
Red
Carpet Collection 2015
Chopard loves actresses. It was with them in mind that
in 2007, for the 60th anniversary of the Festival, Caroline
Scheufele created the first Haute Joaillerie Red Carpet Collection consisting
of 60 unique pieces. Since then, every year, Chopard has launched new creations
in this flagship collection, within which the number of pieces matches that of
each new annual edition of the Festival.
In 2015, for the 68th
edition of the Festival, no fewer than 68 unique pieces will showcase the
talent and skill of the craftsmen of the Geneva-based jeweller during the ascent
of the legendary staircase.
Graced
with exquisite colour combinations, the Red Carpet Collection 2015 continues
its dazzling chromatic display through arabesques of finely carved precious
stones reminiscent of the most delicate weaving. Like a diamond ribbon, 18ct
white or rose gold sets diamond and coloured stones twirling to spectacular
effect.
The
Chopard Rooftop at the Hotel Martinez
Overlooking La Croisette, the top floor of the Hotel
Martinez will once again be the venue for the Chopard Rooftop throughout this
year’s Festival. The Maison will host its guests in this exclusive, elegant setting entirely decorated
in green and gold in collaboration with Italian companies Flexform and Unopiù.
The
light-filled suite is extended by a large terrace offering an exceptional view
over Cannes, La Croisette and the Palais des Festivals. This timeless space will
beat to the rhythm of the Festival while providing an escape from the frenzy of
La Croisette. We suspect there will be magical
moments on the horizon…
Thanks to Chopard’s partners, guests will be able to enjoy a Nespresso or a bottle of Nestlé Waters from early on in the morning. Lunch will
be accompanied by rosé wine from Château de Miraval and white and red wine from
Château Monestier La Tour.
In the evening, stars will be able to admire the
view while sipping a glass of Boizel
champagne or “Gold”, a cocktail specially designed for the occasion by Grey
Goose and enhanced with fine gold leaf flakes, while enjoying the sunshine
thanks to Lancaster products.
Closing
ceremony – May 24th 2015 – Palais des Festivals
On
this evening, and this year more than ever, the true star will be… the Palme
d’Or, created in the Chopard workshops. Celebrating its 60th
anniversary, this precious trophy in Fairmined gold will unquestionably be the
most sought-after “jewel” at the Festival.
THE RED CARPET COLLECTION OF CHOPARD JEWELS! SIMPLY TO DIE FOR!
THE HIGH JEWEL COLLECTION---THE CREAM OF THE CROP!
No comments:
Post a Comment