SIJIE LEAW KEEPS ELEVATING GLENFIDDICH AND THE BALVENIE TO NEW HEIGHTS IN MALAYSIA

KEE@FSWMAG.COM

 SIJIE LEAW THE REGIONAL MANAGER FOR SOUTHEAST ASIA AND THIRD PARTY MARKETS LOOKS LIKE A MOVE STAR AND I THOUGHT HE WAS A MODEL TOO UNTIL I SAW HIM WORKING DURING THE PARTY!

 CHEERS TO THE GOOD LIFE!

 JEREMY KHAW GLENFIDDICH'S MARKETING MANAGER FOR MALAYSIA AND SIJIE LEAW

 A TOAST TO GLENFIDDICH'S CONTINUED SUCCESS IN MALAYSIA

 CHEERS
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SiJie Leaw 
Regional Brand Manager – Glenfiddich, The Balvenie Regional Marketing – Southeast Asia & Third Party Markets  

A seasoned marketing professional, SiJie joined William Grant & Sons in 2014, and is tasked to manage two of the family- owned company’s core brands – Glenfiddich and The Balvenie.  

With over seven years of marketing and management experience under his belt, SiJie had previously led marketing teams at Adidas and Fossil, executing brand campaigns and activities. 

 In his current role at WGS, SiJie actively seeks to build brand awareness and drive consumer recruitment for Glenfiddich and The Balvenie, and is responsible for driving the marketing and brand strategies of these two brands in Southeast Asia.  

With a penchant for the finer things in life, SiJie is ideal for the brands under his charge where he leads holistic brand campaigns to engage discerning Scotch-drinking consumers.  

He is passionate about creating unforgettable brand experiences to connect individuals and bring them closer to the World’s Most Awarded single malt.  

In line with The Balvenie’s dedication to craftsmanship, SiJie is constantly inspired to bring concepts and initiatives that will keep the craft and authenticity of this rare range of whiskies alive. 

He holds a deep respect for the traditions behind the brand, while still championing experimentation to meet the demands of a dynamic whisky market.      

When SiJie is not occupied with dreaming up new marketing initiatives, he spends his time recharging at the gym. An avid and active athlete, he enjoys keeping fit and maintaining a healthy lifestyle. As a watch enthusiast, he has a keen interest in horology, and appreciates the craftmanship behind timepieces.     

SIJIE LEAW WITH SUPERMODEL GODFREY GAO, A FRIEND OF GLENFIDDICH
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DRINK RESPONSIBLY!
AND DON'T DRIVE AND DRINK!