#dresslikeaLORD
WITH its fresh, contemporary and creative
designs in smart attires and luxury menswear, Lord's Tailor continues to leave
a significant mark in the world of fashion. Despite facing stiff competition
from other local and international brands, this home-grown brand remains a
household name for today's discerning fashionistas and those who identify with
a great style.
LORD’s, a brand that a
sophisticated man can trust, remains in a league on its own, four decades after
revolutionizing menswear in the country. This is contributed to the tireless
dedication and hardwork and dedication from its owners, Robert Loh and wife Lee
Lee Loh.
The recipient of Best Brand in
Fashion - Premium & Bespoke Suits from The Brandlaureate, SME'S Star Brand
Awards 2014 now returns with its latest campaign, #dresslikeaLORD. This is in
line with the launch of its website www.lords.com.my that will further launch the brand to a new
level.
#dresslikeaLORD defines the style and excellence of the household
brand, which has so far complemented the look of the country's rich and famous
as well as the industry's movers and shakers. They include former Prime
MinisterTun Dr Mahathir Mohamad and renowned international fashion designer
Datuk Jimmy Choo.
Loh's work can also be seen in outfits worn by boxing legend
Muhammad Ali and Academy Award-winning director and actor Mel
Gibson.
According to LORD’s creative
director and designer Kenny Loh, to #dresslikeaLORD is to be confident in one's
style choice. To stand out as a contemporary gentleman and making no excuses
for looking good – that is reflected by the person's self-confidence and
individuality.
It is style that is
simply unrivaled and defines today's contemporary gentleman.
When it comes to style and
fashion, a discerning gentleman should have what he wishes for. With
#dresslikeaLORD, visitors will be able to learn about the intricate work and
the fine details that go into each design.
Visitors also discover about the
brand's history and achievements, as well as its continuous efforts in getting
the perfectly-tailored cut and the best of fabrics for the
customers.
"I believe that style, reflected by an individual's taste in fashion and
his desire for high quality material, is part and parcel of what makes the
perfect gentleman, as stressed by renowned fashion designer Tom Ford. Having a
great sense of style ultimately defines the wearer. The importance of
perfectly-cut suits and a great sense of style ring true in the words of such
influential figure in fashion world," Kenny Loh says.
"We at LORD’s believe that
it is not the suit that makes the man, but most importantly the manners of the
man -- who wears it and how you wear it make all the difference. Style can only
come from self-worth and self-confidence, so what really matters is how the
person feels inside.
"Wear it with pride and let other people see your real
worth. To borrow a quote from renowned jeweler Harry Winston: 'People will
stare. make it worth their while."
“#dresslikeaLORD goes beyond what
other people expect from you. This campaign focuses more on the individual
style, which is complemented by the selection of outfits from LORD’s.
Specifically, the campaign aims at proving that anybody -- regardless of age
and social backgrounds, can dress like a lord. All you need is self-belief and
confidence. The style is not exclusive to a certain group of people only,"
Kenny Loh continues.
The launch of www.lords.com.my could not
have come at a better time. Now, LORD’s customers will have the option to tap
into their inner fashion sense at anytime and anywhere they want. In line with
today's technological age, LORD’s has embraced the world of e-commerce and
offers its customers with a wide range of options in menswear.
"The option is available to
our faithful customers as well as those who are embarking their journey into
fashion with us. Payments can be made via VISA, Mastercard, AMEX as well as
selected banking options through Paypal.
"We also offer delivery services both
locally and internationally to make sure that your desire to dress like a lord
comes true in no time."
"Customers who are
interested to have a feel of LORD’s sense of style can also visit our boutiques
at Bangsar Shopping Complex (Jalan Bangsar), Pavilion (Jalan Bukit Bintang) and
Ampwalk (Jalan Ampang).
"We are also giving great offers at the moment, with up
to 50 per cent discounts on our Hari Raya collection, just in time for the
celebration next week. Available online and in store in Pavilion KL," he
adds.
Among the awards received are:
- BrandLaureate SMEs Award 2010
- Top 100 Growing SMEs Award 2011
- BrandLaureate SMEs Award 2011
- 1Malaysia iAmaze iAward 2012
- Asia Pacific Outstanding Entrepreneurship Award 2012
- The BrandLaureate SMEs BestBrands Signature Award 2012 (Fashion)
- BrandLaureate SMEs Award 2010
- Top 100 Growing SMEs Award 2011
- BrandLaureate SMEs Award 2011
- 1Malaysia iAmaze iAward 2012
- Asia Pacific Outstanding Entrepreneurship Award 2012
- The BrandLaureate SMEs BestBrands Signature Award 2012 (Fashion)
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