KUALA
LUMPUR FASHION WEEK READY-TO-WEAR PRESENTS THE RUNWAY 2015 COLLECTIONS
FOR THE THIRD YEAR IN A
ROW, KUALA LUMPUR FASHION WEEK (RTW) RETURNS TO PAVILION AMIDST GROWING
POPULARITY
ANDREW TAN THE FOUNDER AND ORGANISER OF KL FASHION WEEK, JOYCE YAP THE CEO OF PAVILION KL AND NELSON
Kuala Lumpur Fashion Week Ready to
Wear was conceptualized in 2013 as a B-2-C platform for Malaysian designers to
showcase their Ready to Wear Collections and ultimately highlighted the
strength and creativity of the Malaysia’s Fashion Industry to local and
international customers.
Last year, the Fashion Week brought more than 100,000
people together over 5 days at Pavilion Kuala Lumpur to witness more than 80
Local Designers’ Collections.
From August 12 to 16, 2015 Kuala
Lumpur Fashion Week will present an exciting mix of designers in the Malaysian
capital over 5 highly anticipated days.
More than 80 designers will be
showcasing their never-seen-before “Runway Collection” exclusively at Kuala
Lumpur Fashion Week Ready to Wear.
“We are proud to welcome back a
great numbers of designers this season as well as to be an important platform
to a growing number of new designers,” says Andrew Tan, Founder of the Kuala
Lumpur Fashion Week.
“The amount of designers showing for the first time is a
great testament of the attention; Kuala Lumpur Fashion Week is receiving both
on a national and international level.”
Working closely with Tourism
Malaysia, Kuala Lumpur Fashion Week Ready to Wear 2015 will be inviting 5 International
Guest Designers from China, United Kingdom, Australia, Singapore and Indonesia to
facilitate a creative bi-lateral dialogue between our local and international
designers and to promote the international growth of our local designers in the
very near future.
Turkish Designer Songul Cabaci will also be making an
appearance at Kuala Lumpur Fashion Week, courtesy of the Turkish Embassy to
Malaysia.
As Kuala Lumpur embraces the
creative talents of over 80 designers during the main event, Kuala Lumpur
Fashion Week Ready to Wear 2015 has been working behind the scene with AirAsia
for the AirAsia Runway Ready Designer Search 2015 to discover the creative
talent of the future by selecting 10 young designers out of more than 300 entries
from the top fashion schools in Malaysia that auditioned.
The highlight of the
AirAsia Runway Ready Designer Search 2015 will be the determination of the top
3 Winners on August 16 2015 at 12 Noon.
Aireen Omar, CEO of AirAsia Berhad
commented, “AirAsia believes in the development of young talent. We have always
been heavily involved in growing young talent, especially in sports.
"This new
project aims to support young fashion designers – to identify the talents of
tomorrow, and to reward and support them with the highest form of exposure and
opportunities available in the fashion industry.’’
Fashion is a lifestyle and it
appeals to all walks of life.
“Bank Simpanan Nasional (BSN) is very proud to be
KLFW RTW 2015’s Official Bank as one of our continuous efforts to reach younger
and new market segment, we look at fashion as one of the platforms to engage
with our customers”, says Akhsan Zaini, the Senior Vice President/Head Distribution
Department of BSN.
Besides, the
future of the textile and fashion industry relies on designers creating new,
compelling visions for the way in which products are created, used and disposed
of.
“Over the past few years, KLFW RTW
has demonstrated it is a great platform to feature creativity and ingenuity
which aligns well with Volkswagen’s brand DNA”, says Armin Keller, the Managing
Director of Volkswagen Group Malaysia.
“We are happy to support an event like this
that showcases local talents as this is the first year Volkswagen Malaysia has
come in as an Official Car Sponsor of Kuala Lumpur Fashion Week Ready to Wear
2015”, he adds.
As part of KLFW RTW’s mission of Moving
Fashion Forward, the innovations taking place at the intersection of
fashion and technology are profoundly amazing and transformative.
As for Huawei,
technology has come of age and today’s style-conscious consumers see their
devices as an extension of their personalities.
Abraham Kang, CEO of Huawei
Technologies (M) Sdn. Bhd commented, “Our partnership with KLFW RTW 2015 is
testimony to the fact that we see ourselves as more than just a device brand,
we are a lifestyle brand that modern consumers of technology can relate with.
"It is a sign of our commitment to continue to introduce devices that work great
and look gorgeous!’’
Great fashion that is ready to wear
is after all made possible with an ironing system that not only caters for a
wrinkle-free look but one that beautifies and protects the garments. “This year
marks the 35th anniversary of our Laurastar Pulse system.
"To
celebrate we’re unveiling our new sassy coral coloured fire proof ironing cover
at KLFW RTW 2015”, says Lim Pei Yan, the Executive Director of Visionary
Solutions Sdn. Bhd and Sole Distributor for Laurastar Ironing System.
SRICHARAN THE CONSUMER BRAND MANAGER OF DELL SOUTH ASIA GIVES THE THUMBS UP TO THE 3rd KL FASHION WEEK
“We’re incredibly excited to be the Official
Tech Partner for KLFW RTW 2015. We believe in the vision of KLFW RTW 2015 to
support local fashion designers and share in their aspiration and passion for
creativity and innovation.
"The Dell XPS13 epitomizes that spirit, by combining
productivity and stylish mobility to the discerning fashionista; and is a sign
of our commitment to create even better products for our customers in
Malaysia”, says Sricharan, Consumer Brand Manager of Dell South Asia.
Kuala Lumpur Fashion Week Ready to
Wear 2015 is made possible by the following sponsors and partners:
Tourism
Malaysia
Pavilion Kuala Lumpur (Official
Venue)
BSN (Official Bank)
AirAsia (Preferred Travel Partner)
Volkswagen Das Auto (Official Car)
HUAWEI (Official Smartphone)
LAURASTAR (Official Fashion
Appliance)
Dell / Intel (Official Tech
Partner)
JW Marriott and The Ritz Carlton
(Official hotels)
MyCreative (Supporting Partner)
Ab & Artho (International PR
Agency)
Bobbi Brown
L’Oreal Professional Paris
Miko Galere
Fragrance du Bois
Zalora
BluInc Group
FlyFM
Dailymotion
Tongue in chic
Buro 24/7 Malaysia
Clozette
Glam Southeast Asia
Financial Daily
Lifestyle Asia
ChurpChurp
Uber
Wowsome
Deezer
MindQuest Productions
Zouk
Brand a Vision
360 Interactive
Lim Kok Wing
ESMOD Kuala Lumpur
Saito College
Lot 10
Avenue K
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