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EATING A COUNTER BURGER IS AKIN TO ENJOYING STEAK AS YOU GET WHOLESOME QUALITY MEAT COOKED THE WAY YOU LIKE AND ACCOMPANIED BY SAUCES, TOPPINGS, CHEESES AND VEGGIES OF YOUR CHOICE!
At any fastfood burger joints, do you find yourself lifting the bun and removing certain ingredients like pickles, tomatoes or lettuce as you may not like everything that are tossed inside the bun with your burger?
At The Counter, you decide the meat, how well it is cooked (from rare to medium to well done), what goes in and the side dishes! So you get a burger plus condiments that are exactly to your taste!
The cheapest Counter burger costs RM 28 for 100% natural chicken breast or vegan veggie. For this, you get 1 cheese of your choice from 12 types of cheeses, 1 sauce of your choice from 22 sauces, as many toppings as you like from 31 toppings and your own bun from 6 types of buns!
If you choose an extra cheese, you need pay extra RM 3, extra sauce RM 1.50, premium topping is RM 4 each and side dishes RM 7 each.
Each Counter burger is cooked to your specs so don't expect it to be ready in 45 seconds. "This is not fast food done by the dozens per minute! Like any good restaurant, each Counter burger is prepared and cooked only after we receive your order so it takes around 15 to 20 minutes and that is the way our diners like it!" explains Muhammad Fadhil Choong Abdullah, executive director of CAP Hospitality which owns the American franchise.
Unlike McD, a waiter will advise, recommend and help you tick the boxes on your order form and serve you at your table like any good restaurant. No queuing at the cash register and you pay after your meal!
My 150 gram certified halal beef was cooked to my liking and the fried pickle chips were phenomenal. My chocolate brownie dessert with ice cream is big enough for 2 so take note! Coffee is by illy and service was flawless.
"The cooks trained in Los Angeles for 4 weeks!" explains Muhammad Fadhil.
The Counter is fine dining burger restaurant which justifies the prices!
The Counter originates from Los Angeles and Kuala Lumpur has opened after Dubai and you will be happy to know the prices in Dining Loft on Level 7 at The Pavilion KL is nearly 40% cheaper than Dubai!
Muhammad Fadhil Choong Abdullah of CAP Hospitality has just opened BUILT at Neo Sentral Mall which is the younger, cheaper version of The Counter and is more take-away though tables are available.
THE COUNTER® CUSTOM BUILT BURGERS EXPANDS TO MALAYSIA
Guests Encouraged to Get Creative at the New Build-Your-Own-Burger
Restaurant in Pavilion Kuala Lumpur
The Counter®
Custom Built Burgers—the premium build-your-own-burger restaurant—opens
its first location in Malaysia’s trendy Bukit
Bintang district this month. In addition to
offering a burger for every lifestyle
with over a million possible combinations, The Counter® also serves a wide selection of bold signature burgers and burger
bowls, flavorful side dishes and milkshakes, all featuring quality ingredients.
The Counter® features “burgers with a conscience,” using
naturally raised, hormone and antibiotic-free beef, all-natural chicken
and turkey, ahi tuna, and a house-made vegan/veggie burger for their burger and
salad style burger bowls.
At
The Counter®, guests creatively construct their burgers by selecting from the
following options using a checklist-style menu:
- Step #1 - Choose a Burger: Pick a protein
- Step #2 - Choose a Cheese: Choose from a variety of imported and domestic cheeses
including Danish blue cheese, Greek feta, horseradish cheddar, jalapeno
jack, gruyère and soft ripened brie
- Step #3 - Choose a Sauce: Top it off with one of our unique sauces
including Korean BBQ, spicy sour cream, sweet sriracha, basil pesto,
chipotle aioli, peanut sauce, tzatziki or sun-dried tomato vinaigrette
- Step #4 - Choose a Topping: Select from several toppings including crushed
peanuts, sautéed mushrooms, sliced avocado, , homemade chili, carrot
strings, dill pickle chips, dried cranberries, grilled pineapple, roasted
corn & black bean salsa, beef bacon, fried egg, avocado and spicy
pepperoncini
- Step #5 - Choose a Bun: Put it all between a choice of artisan-baked
buns like brioche style, ciabatta, pretzel bun and English muffin – or in
a bowl over a bed of organic mixed greens or lettuce blend.
- Step #6 - Choose a Side: Don’t forget to add
shoestring fries, crispy onion strings, quinoa salad, housemade chili or
grilled vegetable skewers too
Located on the Dining Loft on Level 7 at Pavilion
Kuala Lumpur (168 Jalan Bukit Bintang, 55100), The Counter® restaurant occupies
3,335 square feet and seats a total of 160 guests. Additional features include external
seating for 32, and a view of the Petronas Twin Towers.
"We are proud to bring this exciting brand to
Malaysia,” said Kevin Rogers, Director of Operations for Cap Hospitality, a
subsidiary of Em-Cap Partners Pte. Ltd. “We are avid fans of The Counter® and
believe that everyone in Malaysia will have fun building and enjoying their own
delicious burgers.”
“We’re excited to introduce The Counter® to
Malaysia and to see how the palates across the globe will take advantage of our
build-your-own options,” said Craig Albert, co-CEO of The Counter®.
For more information about The Counter®, please
visit thecounterburger.com. Follow the team on Facebook/TheCounter, on Twitter at @CounterBurger, and on Instagram @TheCounterBurger.
About The Counter®
Founded in 2003, The Counter®’s mission was to challenge the
traditional burger joint and the Culver City, California-based brand grew into
more than 40 stores. The Counter®
offers a fresh, unconventional approach to creating the ultimate burger,
offering over a million possible burger combinations with a choice from seven
proteins, 16 cheeses, 45 toppings, 23 unique sauces and eight types of buns.
The Counter® offers a
full-service, casual dining experience in an inviting space with industrial
décor and upbeat music.
There are currently over 40 locations in the
United States – including two airport locations, along with another airport
location opening in Terminal Two at the Los Angeles International Airport. In
addition there are four international locations in Ireland, Saudi Arabia and
the United Arab Emirates. For more information, visit thecounterburger.com.
About BUILT®
In 2013, The Counter® launched BUILT® by The
Counter®, which serves the same premium, customizable burgers and
burgers-in-a-bowl made famous at The Counter® but in a fast casual environment.
There are currently four locations: Los Angeles, Miami, San Francisco and San
Diego. For additional information on BUILT®, visit builtcustomburgers.com.
SERVICE WITH SMILE
# # #
THE MENU!
We want to challenge the way people think about burgers. That's why we started this place. We're about creative construction. Making things really delicious. We think life should be about experiences. So we've searched for ingredients, chosen meats, created sauces, baked buns, melted cheeses and crafted shakes that shout flavor. Take them and show us what you've got. Create something special.
Hello. We're The Counter.
SHAKES + MALTS RM16 made with premium vanilla ice cream + topped with whipped cream
Birthday Cake cake mix • rainbow sprinkles Banana Split strawberries • banana • caramel • chocolate syrup
Caramel Apple Crumble apple crumble • caramel Caramel Java Malt coffee • caramel • chocolate syrup • malt
apple crumble coffee banana mint caramel cherry
vanilla strawberry chocolate syrup espresso brownie cookie nutella
SWEETS Apple Crumble RM 18
Caramel + Chocolate Brownie RM 18
Big Ol' Cookie RM 15
Cheesecake RM 18
Key Lime Pie RM 18
coke coke light sprite
fanta grape fanta orange
SHAKES + SWEETS
peanut butter pineapple coconut rainbow sprinkles chocolate chips
BUILD YOUR OWN SHAKE OR MALT choose up to three ingredients RM 18 made with premium vanilla ice cream + topped with whipped cream extra ingredients RM 3 each
FLOATS your choice of soda RM 12
SMOOTHIES Orangaberry RM 16 strawberries • banana • orange + apple juice • fat free vanilla yogurt Hollywood Hula Hoop RM 16 mango • banana • coconut • orange • fat free vanilla yogurt
California Dreams RM 16 peaches • bananas • strawberries • orange juice • fat free vanilla yogurt Beach Blast RM 16 strawberries • banana • pineapple • orange juice • fat free vanilla yogurt
banana mint coconut lemon
SMOOTHIES
extra RM 3 BUILD YOUR OWN SMOOTHIE choose up to two ingredients
RM 16
pineapple mango strawberry peach
premium toppings vanilla ice cream frozen yogurt
extra RM 4
Soda RM 9 complimentary refills coke • sprite • fanta grape • coke light • fanta orange
Iced Lemon Tea RM 9 complimentary refills
Fresh Squeeze Juice RM 12 carrot • orange • lemon + mint • lemonade • pineapple • carrot + orange Still or Sparkling Water RM 14 acqua panna or a small san pellegrino (500ml)
BEVERAGES
Espresso RM 7 single • double RM2 Tea RM 7 english breakfast • earl grey • chamomile • green tea • peppermint
Flat White RM 10
Cappucino RM 10
Iced Cappucino RM 11
Hot Chocolate RM 10
Iced Chocolate RM 11
COFFEE + TEA
SNACKS + STARTERS Fried Dill Pickle Chips RM 12 apricot sauce Crispy Onion Strings RM 16 hickory bbq sauce • country buttermilk ranch Seasonal Grilled Corn RM 10 two skewered corn halves • elote spread • feta cheese crumbles • new mexico chili powder Grilled Vegetable Skewers RM 12 four skewers • seasoned grilled vegetables • brushed with olive oil + seasoning Caprese Salad RM 18 marinated tomatoes • sliced red onion • fresh mozzarella • fresh basil • balsamic glaze Starter Salad RM 16 lettuce blend • organic mixed greens or baby spinach • sliced cucumber • carrot strings • sliced red onion • ripened red tomato • choice of dressing Housemade Chili RM 16 shredded cheddar • chopped red onion • sour cream
SNACKS + STARTERS
FRIES Shoestring Fries RM 15 Sweet Potato Fries RM 16 horseradish aioli Fries + Sweet Potato Fries RM 18 horseradish aioli Fries + Crispy Onion Strings RM 18 hickory bbq sauce • country buttermilk ranch Sweet Potato Fries + Crispy Onion Strings RM 18 hickory bbq sauce • country buttermilk ranch • horseradish aioli Sweet Sriracha Fries RM 18 shoestring fries • sweet sriracha • spring onions• toasted sesame seeds Chili Cheese Fries RM 22 housemade chili • shredded cheddar • chopped red onion • sour cream Cheddar Cheese Fries RM 18 shoestring fries • cheddar cheese Parmesan Fries RM 20 shoestring fries • parsley + rosemary • roasted garlic aioli
SALADS The Kale Salad RM 18 kale • green cabbage • jicama • celery • greek feta • tossed with lemon vinaigrette
Panzanella RM 18 fresh mozzarella • seasonal lettuce blend • carrot strings • oven- roasted tomatoes • green beans • housemade garlic croutons • basil pesto
Grilled Caesar RM 18 grilled romaine • shredded parmesan • housemade garlic croutons • drizzled with creamy caesar
SANDWICHES Stacked B.L.T. RM 22 beef bacon • lettuce blend • ripened red tomato • roasted garlic aioli • griddled sourdough • sliced avocado + RM 4 Grilled Cheese Trifecta RM 18 cheddar cheese • yellow american • sharp provolone • griddled sourdough • beef bacon + RM 4 The Meltdown RM 26 100% natural chicken breast • sharp provolone • onion confit • sautéed mushrooms • grilled anaheim peppers • griddled sourdough • basil pesto or tangy thousand island on the side
Grilled Turkey + Swiss RM 22 turkey ham • savory swiss • whole grain mustard on the side • griddled sourdough Veggie Club RM 22 grilled zucchini • roasted red pepper • grilled carrot • sliced avocado • fresh mozzarella • ripened red tomato • basil pesto • griddled sourdough
SANDWICHES + SALADS
BUILD YOUR OWN GRILLED CHEESE
Yellow American Sharp Provolone Greek Feta Cheddar Cheese Savory Swiss
Shredded Parmesan Fresh Mozzarella Soft-Ripened Brie Gruyère
Danish Blue Cheese Jalapeño Jack Horseradish Cheddar
check out the toppings on our BYOB to spruce it up
add 100% natural chicken breast + RM 8
choose any 3 cheeses RM 18
add a side + RM 7 each shoestring fries • sweet potato fries • crispy onion strings • coleslaw • side salad • housemade chili • quinoa salad • seasonal grilled corn • marinated tomatoes • grilled vegetable skewers
Parmesan Fries
The Fifty-Fifty
Grilled Veggie Skewers
Sriracha Fries
Build Your Own Grilled Cheese
Seasonal Grilled Corn
Kale Salad
The Meltdown
Big Ol' Cookie
Caramel + Chocolate Brownie
Orangaberry Smoothie
Apple Crumble
Cheesecake
Caramel Java Shake
our halal certified beef is good
RARE MEDIUM RARE MEDIUM MEDIUM WELL WELL cold red centerwarm red centerall pinkthin pink centerno pink
we can do that too
BURGERS
HUMANELY HANDLED ANTIBIOTIC FREE we prefer medium IT'S ONE HUNDRED PERCENT
THEY ARE COOKED
MOOING CHARRED OR SOMEWHERE IN BETWEEN YOU JUST LET US KNOW
100%
a few things about our
WHICH MIGHT TAKE A LITTLE L O N G E R to order WORTH THE WAITbut it's
WITH NO ADDED HORMONES NATURALLY RAISED A N D
*Consuming undercooked meats, seafood, or eggs may increase your risk of foodborne illness. All ingredients in-store may contain traces of nuts, nut oils, or may have been made alongside other products containing nuts.
BUT IF YOU LIKE IT
(NEVER NEVER NEVER NEVER NEVER NEVER NEVER EVER EVER BEEF)
SPEAKING OF THAT, YOUR SELECTED WEIGHT IS WHAT YOU GET ON YOUR PLATE (GIVE OR TAKE)
BURGERS IN A BOWL Tuna Kalamata RM 35 | 41 hand-cut ahi tuna • organic mixed greens • green beans • kalamata olives • oven-roasted tomatoes • hard boiled eggs spring onions • • lemon vinaigrette
Mediterranean RM 30 | 34 100% natural ground turkey • lettuce blend • greek feta • kalamata olives • sliced cucumbers • ripened red tomatoes • housemade tzatziki
Southwestern RM 33 | 41 hormone + antibiotic free beef* • lettuce blend • cheddar cheese • fresh jalapeños • corn + black bean salsa • roasted green chiles • spring onions • creamy caesar • housemade guacamole + RM 4 hot wing sauce + RM 1.5
The Counter Cobb RM 35 | 41 100% natural chicken • lettuce blend • danish blue cheese• chopped red onion• crumbled bacon• hard boiled egg• ripened red tomatoes dijon balsamic • sliced avocado + RM 5
Asian Veggie RM 30 | 34 housemade vegan veggie • organic mixed greens • carrot strings • chopped red onion • fresh grilled pineapple • roasted red peppers • spring onions • sesame ginger dressing • thai peanut sauce • sautéed mushrooms + RM 4 Backyard BBQ RM 36 | 44 hormone + antibiotic free beef* • lettuce blend • horseradish cheddar • turkey ham • chopped red onion • coleslaw • crispy onion strings • spring onions • ripened red tomatoes • country buttermilk ranch • hickory bbq sauce
Garden Bowl RM 31 | 35 protein of your choice* • organic mixed greens • sliced cucumbers • ripened red tomatoes • dijon balsamic • beef or tuna + RM 4
SALAD STYLE BUILDS
150g | 225g
add a side + RM 7 each shoestring fries • sweet potato fries • crispy onion strings • coleslaw • side salad • housemade chili • quinoa salad • seasonal grilled corn • marinated tomatoes • grilled vegetable skewers
RM 38 | 46 hormone + antibiotic free beef* • sharp provolone • crispy onion strings • lettuce blend • sautéed mushrooms • ripened red tomatoes • sun-dried tomato vinaigrette • brioche style bun Old School RM 33 | 44 hormone + antibiotic free beef* • cheddar cheese • lettuce blend • sliced red onion • dill pickle chips • ripened red tomato • red relish • brioche style bun
Knife + Fork RM 36 | 44 hormone + antibiotic free beef* • spinach • oven-roasted tomato • parmesan fries • signature steak sauce • brioche style bun Red Eye RM 36 | 43 hormone + antibiotic free beef* • cheddar cheese • ripened red tomato • beef bacon sunny side up egg* • sweet sriracha • english muffin The Purist RM 28 | 36 hormone + antibiotic free beef* • brioche style bun Bacon² BBQ Burger RM 45 | 52 hormone + antibiotic free beef* • cheddar cheese • ripened red tomato • beef bacon² • crispy onion strings • hickory bbq sauce • brioche style bun Mini Cheeseburgers RM 33 | 41 plate of four • hormone + antibiotic free beef* • cheddar cheese • dill pickle chips • chopped red onion • red relish • brioche mini burger The Hot Hen RM 33 | 37 100% natural chicken • danish blue cheese • lettuce blend • ripened red tomato • carrot strings • celery • hot wing sauce • country buttermilk ranch • brioche style bun Grilled Chicken RM 33 | 37 100% natural chicken breast • gruyère • organic mixed greens • spring onions • ripened red tomato • honey dijon • brioche style bun Tuna Tataki RM 32 | 38 hand-cut ahi tuna* • organic mixed greens • pickled carrot + daikon slaw • sliced radish • spring onions• sweet sriracha • ponzu • brioche style bun sliced avocado + RM 4
The Contradiction RM 36
Baja Turkey RM 36
| 40
| 40
housemade vegan veggie • spicy jalapeño jack • spinach • •oven-roasted tomatoes • beef bacon • sunny side up egg roasted garlic aioli • brioche style bun
100% natural ground turkey • spicy jalapeño jack • dried cranberries • lettuce blend• spring onions• spicy sour cream • brioche style bun
BURGERS 150g | 225g
EXPERT BUILDS
add a side + RM 7 each shoestring fries • sweet potato fries
• crispy onion strings
• coleslaw
•
side salad
• housemade chili
• quinoa salad
• seasonal grilled corn
•
marinated tomatoes
• grilled vegetable skewers
Asian Veggie
Build Your Own Burger
The Hot Hen
Old School
Knife + Fork
Backyard BBQ
Mediterranean Bowl
Build Your Own Burger
Grilled Chicken
Bacon² BBQ Burger
The Contradiction
Tuna Tataki
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