ENTREPREUNER ESTEE LEONG WHO FOUNDED MASKSLIM IN 2012 LAUNCHED HER ONLINE SHOP ON 8 SEPTEMBER 2015 AT CHEF & BREW RESTAURANT IN BUKIT DAMANSARA WITH 200 FRIENDS AND SUPPORTERS
Entrepreuner Estee Leong with Dato Kee Hua Chee
Find out more at WWW.MASKSLIM.COM
Malaysia’s First Specialist Facial Mask E-store Opens
MaskSlim
Introduces First-of-its-kind Online Store and 30-day
Mask Program
In an industry dominated by Korean and Japanese products, a local
beauty entrepreneur Estee Leong has put Malaysia on the map by launching the first-of-its-kind online store that specializes in
facial masks, as an extension to its brick and mortar
retail outlets, MaskSlim.
MaskSlim provides a range
of facial masks that uses primarily fruit essences and fruit stem cell
ingredients.
Speaking at the official launch of MaskSlim’s e-store, MaskSlim founder
Estee Leong said her store offers the widest range of facial masks than any
other premium brand in the market.
MaskSlim’s e-store
will act as an extension to its existing outlets, and provide MaskSlim’s
customers with the added convenience of purchasing its products online and to
MaskSlim, a wider reach to new markets beyond its outlets’ present locations.
“We are the first in the world to specialize in creating facial masks
that can be used daily to complement one’s beauty regime
and we have various products to suit all skins types and concerns. Every girl
knows the basics to good skincare, but adding masks to your daily regime help makes your skin even more amazing,” she
enthused.
With the tagline, “All Natural, All You,” MaskSlim’s signature product
is the 30-day mask program that uses a combination of eight alternating sheet
masks to transform the user’s skin including
renewing, lightening, purifying, nourishing and more.
MaskSlim first started in 2012 distributing imported skincare products
until Leong began collaborating with a beautician friend who was making
home-made masks from fruit and plant ingredients.
At that time, she was suffering from a persistent acne condition and had
tried a wide range of products to no avail until her friend persuaded her to
try his mask that was made of fruit stem-cell extract. It worked like a miracle
and marked the birth of Leong’s personal mission to bring this product to women
worldwide.
Even today, Leong has a hands-on approach to product development and
insists on trying new formulations on herself before marketing them.
“Traditionally, masks were used once or twice a week due to the
inconvenience of applying them and their potency on sensitive skin,” she
explained.
According to her, MaskSlim has created a range of masks ideal for daily
use, requiring only 15 minutes to see a noticeable difference.
“Radiant skin is not just a beauty statement, it is genuinely you. You
cannot fake good complexion; you can cover it up with lots of makeup but it is
not natural. With proper care and good habits, every woman can be naturally
beautiful and comfortable in their own skin. And that to me, is the MaskSlim
woman,” Leong added.
Feel all
natural, all you with MaskSlim™.
About MaskSlim
MaskSlim
is the world’s first daily mask beauty regime using fruit essence and fruit
stem cell ingredients that revitalize your skin and bring out your natural
glow.
MaskSlim
products are developed using the latest technologically advanced processes to
deliver highly beneficial formulations, obtained from essences and stem cell
extracts from selected fruits and plants proven to deliver multi-functional
benefits including anti-oxidants, skin renewing, lightening, purifying,
nourishing and more.
MaskSlim products are effective at repairing and
correcting major skin problems such as dehydrated skin, skin blemishes, oily
and acne-prone skin, uneven skin tone, dark spots, and aging skin and wrinkles.
Visit www.maskslim.com or join the conversation at
facebook.com/MaskSlimAsia
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