Kee Hua Chee Live!: BRANDLAURAETE CELEBRATES SME BEST BRANDS AWARD CEREMONY AT MAJESTIC HOTEL GRAND BALLROOM WITH AROUND A 1,000 WINNERS, VIPS, GUESTS AND FRIENDS IN ATTENDANCE!

KEE@FSWMAG.COM

DATO KEE HUA CHEE WEARS HIS BRAND NEW KEITH KEE BESPOKE SUIT!

Keith Kee has just won Best Designer Showcase 2016 at the recent Mercedes-Benz STYLO Asia Fashion Festival held at ZOUK. Congratulations!

LORD'S TAILOR, MALAYSIA'S BEST MENSWEAR DESIGNER AND BESPOKE SUITMAKER, WAS A WINNER

WINNERS OF BRAND OF THE YEAR IN VARIOUS CATEGORIES

VIPS WITH BRANDLAUREATE FOUNDER AND PRESIDENT DR KK JOHAN IN TUXEDO NEXT TO DATO KEE HUA CHEE
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ANNOUNCING THE WINNERS OF THE BRANDLAUREATE SMEs BESTBRANDS AWARD 2015- 2016 AT THE BRANDLAUREATE SMEs BESTBRANDS AWARDS GALA DINNER, MARCH 10th, 2016, THE MAJESTIC HOTEL, KUALA LUMPUR

The winners of The BrandLaureate SMEs BestBrands Award 2015-2016 were announced by the Asia Pacific Brands Foundation (APBF) at its gala dinner, held at The Majestic Hotel, Kuala Lumpur.

The prestigious Awards night was attended by over 1,000 guests comprising corporate leaders, brand owners and leading personalities.

DARE TO TAKE ON, TAKE IT, TAKE OVER is the theme of this year's Awards and most appropriate in view of the prevailing tough business environment that confronts us Malaysians. SMEs are urged to build on their competency and have the courage and confidence to march on and continue to build their brand as branding is a 24/7 task and knows no rest.

SMEs are the engine of growth and channels of entrepreneurism, which form the lifeline of economies. Without SMEs, economies of the world are not going to develop as SMEs play pivotal support roles that are crucial to economic growth and progress.

This prestigious Award is to champion those SMEs who have Dare to Take On, Take it and Take Over to achieve that leadership position.
The 24k gold plated trophy honours and acknowledges the best of SMEs in their respective industries.

In achieving this coveted position, they have demonstrated excellent branding skills that put them ahead of the competition. Hence, the trophy is a reflection of their success, a success that is most deserving and speaks of the passion and commitment put in building their brands to be No. 1 and be the best in their respective industries.

In his welcome speech, Dr KKJohan, President of The BrandLaureate congratulated the champions of SMEs Brands for their win and expounded on the reason behind the Award's chosen theme, "The current economy is definitely not encouraging, so what do we do then? Do we crawl back into the hole, like the squirrel does in winter and wait for spring to come, where the climate is warmer and more conducive or do we ride the waves and take on the challenges.

"The APBF chose the theme of “Dare to Take On, Take It and Take Over” for this year’s Award as we feel it is most appropriate and reflective of current situation.

"And as brand owners, we must also be strong captains, seafarers who are courageous and confident to navigate the wild and stormy seas and re-surfaced when we are pulled down under by the ferocious waves. SMEs must have a strong and positive mindset to scale the highest peak and break barriers."

He then concluded his speech by urging SMEs to, “Grab the opportunities that surrounds you, If there are no opportunities, create them and set trends, innovate to build your brand. SMEs, Dare to Take on, Take It and Take Over to ensure your brand arrives at The Finest Hour. Make it the Finest Hour and not the Final Hour for your brand!"

During the night, over 70 companies and individuals received The BrandLaureate Awards which were divided into the following categories;

1) The BrandLaureate SMEs Brand Leadership Award

2) The BrandLaureate SMEs Brand of the Year Award

3) The BrandLaureate SMEs President's Award

4) The BrandLaureate SMEs Business Couple of the Year Award

5) The BrandLaureate SMEs Signature Award

6) The BrandLaureate SMEs Corporate Branding Award

7) The BrandLaureate SMEs Product Branding Award

The SMEs BrandLaureate Brand Leadership Award is awarded to outstanding leaders who have played key and pivotal roles in building their brands to be market leaders.

They are known for their strong and dynamic leadership, entrepreneurial acumen, wisdom and foresight. In building their brands, they have played an equally important role in helping their countries develop economically, through the areas of investment, business opportunities and employment.

There were ten recipients of this Award followed by the presentation of The BrandLaureate SMEs Brand Personality Award to YBhg Dato' Nicky Liow, Founder of www.518yunbao.com.

Meanwhile, The BrandLaureate SMEs Business Couple of the Year Award 2015-2016 celebrates and honors outstanding couples and partners who have built successful brands and business under their stewardship.

They have demonstrates strong leadership and are in unison in their vision and mission for the brand. Recipient of this year's The BrandLaureate SMEs Business Couple of the Year Award was YBhg Dato’ Vincent Choo and wife, Datin Cynthia Cheong who are the man and woman behind the success of Subway Malaysia.

The prestigious event also saw the launch of The BrandLaureate’s Blogazine, Brandology (www.thebrandlaureate.net). The Blogazine brings readers to the heart and soul of branding and features the latest trends and brand culture on the go.

Guests were entertained with exciting performances by Reizo Zen, a Michael Jackson Tribute Artiste of Asia, electric violinist, Dennis Lau, a singing performance by the highly talented Zamil Idris who was the emcee of the night and an enchanting water drum performance by Viva Magic Entertainment.

The guest of honor that night, YBhg. Kolonel (K) Tan Sri Datuk Wira Dr. Hj. Mohd Shukor bin Hj. Mahfar, CEO of Lembaga Hasil Dalam Negeri was presented with a glitter portrait of him painted by Meteor.
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JASON HEE, DATO KEE HUA CHEE, DR KK JOHAN, PRINCESS DR BECKY LEOGARDO AND MICHAEL MANTZ AND MISS KEBAYA FINALISTS

MIKI CHOONG, DATO KEE HUA CHEE, DATIN REISS TIARA AND JASON HEE

LOVELY LADY WITH JASON HEE

MIKI CHOONG AND DATO KEE HUA CHEE

MICHAEL MANTZ AND PRINCESS DR BECKY LEOGARDO

MISS CHINA 2015

VIPS

MATCHING THE DECOR

PRINCESS DR BECKY LEOGARDO AND MICHAEL MANTZ

ANGEL WITH PRINCESS DR BECKY LEOGARDO

NEVER KNEW BRANDLAUREATE HAS DIRECT ACCESS TO DIVINE ANGELS

ANGELS WHO DESCENDED FROM UPPER SPHERE TO PLANET EARTH

TO WELCOME MORTALS THOUGH DATO KEE HUA CHEE IS A LIVING DIVINITY

STUNNING WELCOME

LOEV RAECHEL CHONG'S CLEAVAGE

SO SEXY

MISS CHINA AND DATO KEE HUA CHEE

MISS CHINA

DATO KEE HUA CHEE IN KEITH KEE KOUTURE

DATO KEE HUA CHEE WEARS BESPOKE KEITH KEE SUIT

JONATHAN CASE WITH ANGEL

DATO KEE HUA CHEE IN KEITH KEE BESPOKE SUIT

2 ANGELS

IN THE FOLD OF 2 ANGELS

SHINING LUMINARIES

DAZZLING

DATO KEE HUA CHEE IN KEITH KEE AND DATO KEVIN LEE IN ZEGNA

MALAYSIA'S MOST GORGEOUS DATOS!

DATO LEE AND DATIN CINDY, PRINCESS DR BECKY LEOGARDO AND DATO KEE HUA CHEE

BEAUTIES IN BLUE! BY COINCIDENCE, MOST WOMEN WORE BLUE!

DATIN CINDY LEE, DATO JENNIFER ONG AND DATO JONESER CHOI

BLUE ANGELS

DATO KEE HUA CHEE WORE BLUE TOO! HIS BESPOKE KEITH KEE SUIT COSTS RM 4,200 FOR 3 PIECES

BLUE BOY AND GIRLS

PRNCESS DR BECKY LEOGARDO WORE BLACK

DATO KEVIN LEE IS MOST HANDSOME DATO IN MALAYSIA

KENNY LOH THE BOSS OF LORD'S TAILOR AND MICHAEL MANTZ IN LORD'S TAILOR SUIT

RICHARD LATSCH MOST HANDSOME JEWELLERT IN WORLD AND DATO KEVIN LEE, MOST HANDSOME CAR DEALER IN WORLD

ARRIVAL OF VIPS

DR KK JOHAN WITH TAN SRI

PUAN SRI SUSAN CHEAH

PARADE OF VIPS ENTERING MAJESTIC BALLROOM

DATO KEVIN LEE OF NICE CARS SDN BHD AND DATO KEE HUA CHEE OF KOTA BARU KELANTAN

DATO KEVIN LEE AND DATO KEE HUA CHEE

BELOW;

RICHARD LATSCH, NOOR HAYATI YAACUB AND MICHAEL MANTZ

SEE, HAYATI WEARS BLUE ALSO, TO THE ASTONISHMENT OF RICHARD LATSCH OF AMEE PHILIPS

PRINCESS DR BECKY LEOGARDO, HAYATI YAACUB AND DATO JONESER CHOI

HANDSOME JEWELLER RICHARD LATSCH PHILIPS OF AMEE PHILIPS

RICHARD'S MOTHER AMEE PHILIPS OWNS AMEE PHILIPS AND HE WILL INHERIT ALL

ERROL AND LILLIAN TAN

ELEGANT AND STYLISH COUPLE

WELL MATCHED AND EVER SO LOVING COUPLE---THEY ELOPED FROM MANILA WHEN THEY WERE IN THEIR 20'S TO MARRY IN MALAYSIA!

BLUE AGAIN!

THERE WAS NO COLOUR CODE AND MANY WORE BLUE! WHAT DOES IT MEAN I WONDER
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The BrandLaureate SMEs BestBrands Award 2015-2016: Winner's listings
The BrandLaureate Brand Leadership Award
1. YBhg Dato’ Sri Dr. Eric Yap, Chief Executive Officer of Technology Revolution
On-Net Sdn Bhd
2. YBhg Dato’ Dr Lim Sin Boon, Founder & Chief Executive Officer of GoodMorning Global Sdn Bhd
3. YBhg Dato' Lee Ngai Mun, Co-Founder & Chief Operating Officer of Proguard Technologies (M) Sdn Bhd
4. Dr. Jeffrey Goh Sim Ik, Group Chief Executive Officer of Grand Century Restaurant Sdn. Bhd
5. Puan Puteri Mariana Abd Majid, Chief Executive Officer of Mutiara Teknologi (M) Sdn Bhd
6. Mr Joseph Tan, Managing Director of Chek Hup Sdn Bhd
7. Mr. Lim Chow Hoe, Chief Executive Officer of Kuretake Marketing Sdn Bhd
8. Mr. Felix E.B. Lee, Chief Executive Officer of Matrix Global Schools
9. Mr. Kuan Ah Ho, Managing Director of Esona Technologies Sdn Bhd
10. Mr Leon Chuah, Founder & Managing Director of Thai Odyssey Sdn Bhd
The BrandLaureate SMEs Brand Personality Award
 YBhg Dato' Nicky Liow, Founder of www.518yunbao.com
The BrandLaureate SMEs Brand of the Year Award
1. Beverly Wilshire Medical Centre: BestBrands in Health & Beauty – Specialist Medical Centre
2. Chek Hup: BestBrands in F & B – Coffee
3. Getha: BestBrands in Lifestyle – Bedding Solutions
4. Inovar: BestBrands in Floor Covering – Laminate Flooring
5. Jakel: BestBrands in Retail – Textiles
6. Koong Woh Tong: BestBrands in F & B – Traditional Chinese Supplement
7. Q-dees: BestBrands in Education – Pre-School Education Excellence
8. Ronser Bio-Tech: BestBrands in Green – Water Treatment Technology
9. Subway: BestBrands in F & B – Sandwiches
10. Worldgate: BestBrands in Logistics
The BrandLaureate SMEs President's Award
1. Brickfields Asia College: BestBrands in Education – Law
2. Jalex: BestBrands in Project Management & Services – Interior fit-out
3. Kuda Merah: BestBrands Agriculture – Fertilizers
4. Loh Guan Lye: BestBrands in Healthcare – Hospital
5. Lord's Tailor: Best Brands in Fashion – Premium & Bespoke Suites
6. Mutiara Teknologi: BestBrands in ICT Solutions
7. Orando: Best Brands in Real Estate – Property
8. Serba Dinamik: BestBrands in Services – Engineering, Procurement, Construction & Commissioning (EPCC)
9. Tenby Schools: Best Brands in Education – International School
10. Wirtgen: BestBrands in Industrial – Road Construction Solutions
The BrandLaureate SMEs Business Couple of the Year Award
 YBhg Dato’ Vincent Choo & YBhg Datin Cynthia Cheong, Managing Director & Executive Director of Urban Idea Sdn Bhd
The BrandLaureate SMEs Signature Award
1. Cuckoo: BestBrands in Lifestyle – Water Purifiers
2. DirectD: BestBrands in Retail & Wholesale – Mobile Communication Devices
3. Matrix: BestBrands in Education – Primary & Secondary School
4. Morganfields: BestBrands in F & B – Mid American Casual Dining
5. Proguard: BestBrands in Industrial – Personal Protective Equipment Solutions
6. SGI Vacation Club: BestBrands in Leisure – Vacation Club
7. Spind: BestBrands in Industrial – Water Fittings
8. SWM Environment: BestBrands in Services – Integrated Solid Waste Management
9. Thai Odyssey: BestBrands in Wellness – Spa Therapy
10. Unique Seafood: BestBrands in F & B – Seafood Restaurant
The BrandLaureate SMEs Corporate Branding Award
1. AV Tech: BestBrands in Services – Audio Visual Solutions
2. CryoCord: BestBrands in Sciences – Stem Cell Laboratory
3. CUCMS: BestBrands in Education – Medicine & Healthcare
4. Cytopeutics: BestBrands in Biotechnology – Cell-Based Research & Treatment
5. Frontline Cosmeceutical: BestBrands in Lifestyle – Skincare & Wellness Solutions
6. GoodMorning Global: BestBrands in Lifestyle – Wellness Solutions
7. KK Super Mart: Best Brands in Retail – Convenience Store
8. Kuretake: BestBrands in Master Distributor / Retailer – Stationery Solutions
9. Magicboo: BestBrands in Retail – Beauty Hypermart
10. Mine Logistics: BestBrands in Logistics – Freight Fowarding
11. Parlo Tours: BestBrands in Leisure – Travel & Tours
12. PHHP Marketing: BestBrands in Services – Multi Level Marketing
13. Penang International Dental College: BestBrands in Education – Dental College
14. SCI Cabinet Industry: BestBrands in Lifestyle – Wardrobe & Kitchen Solutions
15. Seers Marketing: BestBrands in Consumer – Hybrid Hot Water System
16. SEGI FRESH: BestBrands in Retail – Supply Chain Solutions
17. Shan Poornam: BestBrands in Green – Renewable Energy
18. Soon Thye Hang: BestBrands in Consumer – Dried Seafood
19. SRT-EON: BestBrands in Services – Security
20. Tron: Best Brands in ICT – Mobile Virtual Network Operator
21. Vitally Industries: BestBrands in Manufacturing – Aluminium Composite Panel
The BrandLaureate SMEs Product Branding Award
1. AEGIS: BestBrands in Information Technology – Cloud Back Up Solutions
2. AL-CO: BestBrands in Cooling Technology – Hybrid Chiller
3. Cellavie: BestBrands in Wellness – Stem Cell Therapy
4. Ceygold: BestBrands in F & B – Tea
5. ECORP: BestBrands in Manufacturing – Monolithic Refactory
6. Esona: BestBrands in Green – Home, Personal & Beauty Cleaning Solutions
7. Home's Harmony: BestBrands in Retail – Home Linen & Homeware
8. Q-dees "Link & Think Methodology": BestBrands in Education Program
9. Valeau: BestBrands in Consumer – Water Filtration System
10. Wall Street English: BestBrands in Education – English Language
11. Wamssler: BestBrands in F & B – Wine
12. Yunbao: BestBrands in Consumer – Online Retail