Wednesday, March 9, 2016

ERMENEGILDO ZEGNA OFFERS SU MISURA WHICH MEANS 'MADE TO MEASURE' IN ITALIAN AND IS NOT CONNECTED WITH MI SUA (WHITE NOODLES)!

KEE@FSWMAG.COM
 THE NAME---ERMENEGILDO ZEGNA---IS NOT ONLY NEAR IMPOSSIBLE TO SPELL BUT ALSO PRONOUNCE! EVEN I--THE GREATEST LIVING SUPER GENIUS---HAVE TO STOP FOR A NANO SECOND TO SPELL THE NAME SO THE REST OF HUMANITY MUST DEFINITELY HAVE IMMENSE DIFFICULTY. 

IRONICALLY THE INITIALS OF ERMENEGILDO ZEGNA IS 'E.Z' WHICH SOUNDS LIKE 'EASY'!

SUCH IS LIFE.

Many quietly use the name 'Zegna' which is shorter and in theory should be easy to get away with but alas, even this seemingly simple name with just 5 alphabets is fraught with danger!

Even the pronunciation is controversial and not easy as pie! Do you say 'Zinia' or 'Zag-nar' or 'See Na' as there are various possibilities! 

Don't we all love Leonardo, Mario, Maria and Sophia!

Still, Ermenegildo Zegna is supposed to be the world's best menswear label. I have been to their original factory in Italy and seen how they work so I can vouch their claim to be the world's best can be applauded.

But this label is for the rich as the cheapest entry price for jacket and pants is around RM 14,000! If you a member of the poorer, lower class, there is Z Zegna which starts around RM 8,500 for a suit of 2 pieces.

Their bespoke service called Su Misura starts from RM 13,000 to RM 30,000 to RM 50,000 if you want gold threads. At frequent intervals, a senior retail merchandisisng manager comes to Kuala Lumpur to take your exact measurements which are emailed to Italy where your made to measure suit is handmade and then delivered to Kuala Lumpur. Your stats are kept and you can start ordering new ones which fit your body like a glove unless you lose or gain weight dramatically.

Kings, Sultans and princes, presidents and heads of companies love Ermenegildo Zegna and what is good for them is good for you. But I follow Tun Dr Mahathir Mohamad and wear Lord's Tailor suits which costs RM 2,000 to RM 5,000 for a made to measure jacket and pants! Tun Mahathir has been a customer of Lord's Tailor for 30 years and must have the biggest collection of Lord's Tailor suits by now.

Lord's Tailor has impeccable workmanship and their attention to details and bespoke service is legendary but they have 3 branches in KL so are not in the same league as Zegna. Ermenegildo Zegna does not offer embroidery, appliques or flamboyant detailings so for this I go to Malaysia's best fashion designer Keith Kee who specialises in womenswear but does a spiffy, rock star collection of menswear with lowkey or extravagant embellishments from feathers, sequins all the way to 3-D florals.

CATHERINE NG, WAYNE, DATO KEE HUA CHEE IN KEITH KEE, PAUL TAN, GIULIA BEDENDO, DATO KEVIN LEE AND KENNETH ANG
DATO KEE HUA CHEE WEARS KEITH KEE AND CARRIES ILLIZA HO BAG
CATHERINE NG AND GIULIA BEDENDO
STYLISH!
A KISS FROM 2 MISSES!
GIULIA BEDENDO, CATHERINE NG AND DATO KEE HUA CHEE
3 HOTTIES
SARTORIAL ELEGANCE
DICKY HAN, STEPHANIE EE AND KEE WEE CHONG
DATO KEE HUA CHEE IN KEITH KEE 

JEREMY LEE, ZHUO PEI YUN, KK TEH AND JOHNNIE WALKER GIRL

NASSER LATIFF, PHILIP OW AND ZHUO PEI YUN

NASSER LATIFF, DATO KEE HUA CHEE AND PHILIP OW
NASSER IS ZEGNA'S RETAIL OPERATIONS MANAGER AND PHILIP OW IS MTM AND VIP SERVICES MANAGER
PHILIP OW, DATO DAVID GURUPATHAM, GUILIA BEDENDO, ZHUO PEI YUN, DATO KEVIN LEE AND NASSER LATIFF

JEREMY LEE AND JOHNNIE WALKER GAL
POP UP JOHNNIE WALKER STAND
KENNETH ANG SELECTS FABRIC


DATO KEVIN LEE AND WAYNE


KENNETH ANG, MARIO FELISARI, SENIOR RETAIL MERCHANDISING MANAGER AND PHILIP OW
WAYNE, KENNETH ANG, SYED AZIM AND PHILIP OW
JEREMY LEE AND KK TEH





DATO KEE HUA CHEE JOINS THE MODELS
THUMBS UP FOR ZEGNA
LOOKS LIKE NORMAL SHOES
BUT THESE ARE MINIATURE SHOES, SEE MY FINGERS AND RING! 
THESE ARE ACTUAL MEN'S SHOES
NEVER KNEW ZEGNA DOES UNDERWEAR



WOOL PRODUCER
DATO KEVIN LEE MODELS FOR ZEGNA



TALL, HANDSOME AND RICH, DATO KEVIN LEE HAS MANY REASONS TO SMILE
MOST HANDSOME AND BEST DRESSED DATO



DATO KEVIN LEE USED TO BE A MODEL FOR AMBER CHIA BEFORE STARTING NICE CARS SDN BHD AND IS NOW A MULTI MILLIONAIRE
SHALLY AND BROTHER
SIS AND BRO


SHALLY, NG AND DATO KEE HUA CHEE IN KEITH KEE
SYED AZIM, MARIO FELISARI ATTEND TO ANDREW HESPER
WAYNE, ANDREW HESPER, DATO KEE HUA CHEE IN KEITH KEE AND CARRYING ILLIZA HO BAG AND KENNETH ANG WITH GUCCI BAG

BEST DRESSED MEN! 

1 comment:

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