DINNER IN THE SKY STARTED ON 26 FEBRUARY AND WILL END ON 27 MARCH 2016 SO YOU HAVE 4 MORE DAYS LEFT! MISS THIS AT YOUR PERIL!
WWW.DINNERINTHESKY.MY
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Kronenbourg 1664 Affair – 150 Feet Up in the Sky
The
No. 1 Premium French Beer Celebrates Growth in the Pearl of the Orient by
Hosting Dinner in the Sky
Kronenbourg 1664 raises the bar
higher and higher all the way to 150 feet above ground when hosting a
spectacular Dinner in the Sky as part of its “Taste the French Way of Life”
(TTFWOL) campaign.
This year, the French premium brew is once
again the official beer sponsor of the month long Dinner in the Sky, moving from KL Tower to Penang’s ThirtyTwo at The
Mansion.
All strapped
on safety belts and hoisted at a height of 150 feet overlooking the spectacular view of the sea, sunset as well as
Penang’s skyline, Kronenbourg 1664 treated its customers and members of the media
to a relaxing dining experience at the Pearl of the Orient.
Kronenbourg 1664, part of Carlsberg
Malaysia’s dynamic brand portfolio featured its two variants, Kronenbourg 1664
Lager and Kronenbourg 1664 Blanc, both specially brewed with aromatic
Strisselspalt hops, the caviar of hops at the spectacular Dinner in the Sky.
The
main characteristics of Kronenbourg 1664 lager are its citrus and floral
flavours that complement seafood. The Kronenbourg 1664 Blanc, a wheat beer
variant is presented in a stylist blue bottle. Its cloudy liquid with a fruity
and refreshing taste pairs perfectly with red meats and poultry.
With its
spectacular taste profiles, these premium beers made great companions as guests
indulged in light conversations while taking on the gastronomic journey with exquisite
food served from a collaboration by Chef Mathijs Nanne and Chef Eric Heijkoop.
“The best-selling French premium beer has enjoyed strong growth
in sales and popularity especially in the Northern Region. Our partnership with
Dinner in the Sky is the perfect avenue for us to celebrate our great
achievement together with our supporters.
In line with the Kronenbourg 1664
“Taste the French Way of Life” campaign, the brand continues to encourage
urbanites to sit back, relax and take time to savour what matters in life. What better way to experience
work-life balance than to disconnect with the world 150 feet above?” said Dylan Choong, Premium Brands Marketing Manager of Carlsberg
Malaysia.
“The atmosphere on deck is lively and fun, with amazing photo
taking opportunities and party tunes adding to the relaxed vibe. You're bound
to make new friends with your tablemates over the fact that everyone's
suspended from a crane.
"We are proud to give Kronenbourg 1664 fans the chance
to be a part of this journey. We’re sure the night created an everlasting impression for
everyone, thus a much needed boost for the remaining week ahead,” he added.
Work-life balance seekers can also look out for upcoming activations
that promise lots of fun and quality moments from www.facebook.com/KronenbourgMY
About Kronenbourg 1664
Kronenbourg
1664 is a premium beer that was named after the year Jerome Hatt, the founder
of Brasseries Kronenbourg, first started commercial brewing. Since the fifties,
Brasseries Kronenbourg is France’s leading beer company, with unique 350-year
know-how and a famous portfolio of beer brands.
In 2008, Brasseries Kronenbourg
became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the
best-selling French premium beer and is sold in more than 68 countries.
Dinner In The Sky Malaysia
Brought
to you by 2Spicy Entertainment and endorsed by Malaysia Major Events (MME), Dinner
In The Sky Malaysia is the first of its kind in South East Asia.
Already a well known brand of entertainment, this Belgian based novelty service
has done over 5,000 dinner events in 40 cities around the world so
far.
Started in May 2006 in Brussels, Belgium, this unique dinner
experience uses a crane to hoist diners, table and waiting staff 150 feet off
into the air giving them an amazing bird’s eye view whilst enjoying exquisite
culinary feast.
This has been approved by TÜV SÜD, the German organisation
that validates the safety of products of all kinds to protect humans and the
environment against hazards. Dinner In The Sky Malaysia has also been
approved by DOSH (Department of Occupational Safety & Health Malaysia).
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Incorporated in 1969 and listed on the Main Board of Bursa
Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with
regional investment in Singapore and Sri Lanka.
Our flagship brand – Carlsberg – is one of
the best-known beer brands in the world whilst Kronenbourg 1664, Somersby,
Asahi Super Dry are among the key premium brands in Malaysia.
Approximately 600
people work for the Company, selling our products in a responsible manner and
business managed sustainability.
Find out more at www.carlsbergmalaysia.com.my . |
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BYE 32MANSION! CHEERS KRONENBOURG 1664!
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