MAIN SPONSORS ARE MERCEDES-BENZ AND ZOUK
PARTNERS ARE A CUT ABOVE SALONS AND ACADEMY, EMPRO, MHA, MFMA AND DIVA PRODUCTION
2 HORNY DEVILS AND A MADONNA?
****************************************************************************
4 MARCH 2016
MERCEDES BENZ STYLO ASIA
FASHION FESTIVAL 2016 OPENS WITH
“RAPUNZEL, RAPUNZEL,
RAPUNZEL”
A SHOWCASE OF ECCENTRIC HAIR
DESIGNS CURATED BY THE MALAYSIAN HAIRDRESSING ASSOCIATION (MHA) AND FASHION
DESIGNER, BEATRICE LOOI
The
Mercedes-Benz STYLO AsiaFashionFestival 2016 kicked off three nights of fashion entertainment in a riot of colours and with much fanfare at the hip and
happening Zouk Kuala Lumpur @ Tun Razak Entertainment Centre (TREC).
Themed, “The Hall of Plenty”,
this year’s festival showcased superclub Zouk KL’s transformation into a high
energy punk rock fashion playground complete with laser lights, chic designer
pop art and synthesized sound tracks in a multi-sensorial explosion of fashion
entertainment.
A classic black and red STYLO arch stood at the entrance along with a resplendent array of
the latest generation of Mercedes-Benz A-class vehicles to greeting A-listers
as they arrived at the venue.
This year, the Mercedes-Benz STYLO AsiaFashionFestival (MBSTYLOAFF)
premiers as STYLO’s signature fashion festival taking place in
March, highlighting the latest stylish creations and A/W 2016 collections from
top Asian designers in a B2C showcase.
As the Malaysian F1 Grand Prix has this
year moved its race date to October instead of its usual date of March, STYLO will still continue its tradition of being a key support
event for the Malaysian F1 race, and will be showcased as a stand-alone fashion
show at the evening of the Mercedes Benz Petronas F1 party in October.
In signifying the opening of the festival, a ribbon cutting
ceremony was led by Datuk Nancy Yeoh, President & CEO of STYLO International and Chairman of MBSTYLOAFF together with Mark Raine, Vice President of Sales &
Marketing, Mercedes-Benz Malaysia; Datuk Prof (Dr) Jimmy Choo OBE, Honorary
Advisor of Mercedes-Benz STYLO AsiaFashionWeek
and Malaysia Fashion Week; Cher Ng, Executive Director & Founder, ZoukClub; Datin Winnie Loo, CEO & Creative Director,
A Cut Above Group & Academy and also representing Malaysian Hairdressing
Association; Dr. CocoAlex Yeoh, Founder, Empro Cosmetics; and Maggie Chan of
the Malaysian Footwear Manufacturers’ Association.
Datuk
Nancy Yeoh said, “On behalf of STYLO, we are pleased to present the
much-awaited AsiaFashionFestival in
celebration of all things that are creatively weird and wonderful as we continue
to push the envelope in showcasing the best of Asian and Malaysian fashion to
the world.
"This year, we have the good fortune of tying glamour with a hip and fashionable
club as we showcase aesthetically modern, experimental fashion at the region’s
entertainment epicentre, Zouk!”
The
night opened with “Rapunzel, Rapunzel,
Rapunzel”, an outlandish, highly imaginative, avant-garde hair showcase
underscoring dark, gothic themes and non-conformist fashion as a dead Rapunzel appears
on stage in a long black veil embellished with diamante.
As she slips into
eternal rest, the show begins with 18 models parading the evolution of fashion
in fantastical “hair-raising” coiffeurs by Malaysian Hairdressing Association
(MHA) stylists from
A Cut Above Salons, La'
Mode Coiffure, Elgon Hair, Hairsources, A+B Hair Studio, Tenz Group, Minas Hair
Salon, Hair Emporium, Svenz Salon, Niko Kenz Hair Beauty, Noble Cut Hair Studio
and Sunshine Hair & Beauty with creative wear provided by designer,
Beatrice Looi.
The
opening night ended with a grand finale photo opportunity with hair stylists,
models, designers, muses and festival partners on stage followed by an after
show party at Zouk’s Imperial.
Commenting on the event, Mark Raine
of MB Malaysia said, “This year, the Mercedes Benz STYLO AsiaFashionFestival,
is very timely set to coincide with the unveiling and showcasing of the new
generation of Mercedes-Benz A-class vehicles, which will be on display at Zouk
over this fashion season.
"Mercedes-Benz shares many similarities with STYLO in
that both of our companies encourage and celebrate excellence in design and
creativity. I am proud to share that our partnership with STYLO
this year will continue throughout the year, culminating the joint efforts of
Mercedes-Benz STYLO Asia Fashion Week with
Malaysia Fashion Week in November.
Partners
and sponsors of MBSTYLOAFF include Zouk
KL@TREC (official venue), A Cut Above Group & Academy (official hairdresser),
the Malaysian Hairdressing Association, the Malaysian Footwear Manufacturers
Association, Empro Cosmetics and Diva Productions (official make-up).
About STYLO
Launched with
Mercedes Benz in 2007 by SPB Tuanku Nur Zahirah, the Raja Permaisuri Agung and
Dato' Jimmy Choo, STYLO was conceived as a fashion and lifestyle
fringe event in celebration of the 10th year of F1 racing in Sepang.
The first STYLO event, held in March 2008 was called the STYLO KL Fashion Festival. 5 months later, it
entered Singapore with Mercedes Benz as its principal sponsor for the launch of
the first ever F1 night race in Singapore and was called STYLO Singapore Fashion Festival.
Two years later
it was renamed as the Mercedes-Benz STYLO Fashion Grand Prix. Subsequently,
STYLO spread its wings beyond Malaysia’s borders
with events organised in fashion partnership with Mercedes Benz in Delhi,
Mumbai, Prague and Mexico City as it celebrated the combination of speed and
fashion.
Next came Jakarta
and London in 2011.
In conjunction
with Mercedes-Benz’ 150th anniversary celebrations in 2012, Mercedes-Benz STYLO Asia Fashion Week (AFW) was born and held
its first AFW concurrently as the STYLO Fashion Grand Prix.
Malaysian
External Trade Development Corporation (MATRADE) and STYLO became partners in 2013 with the Malaysia
Fashion Week. It is the country's first B2B fashion initiative; in 2015
Malaysia Fashion Week brought RM126 millions of soft exports to the country.
The MFW runs concurrently with the AFW, bringing participants from over 17
countries to Malaysia every November.
This year, the
Malaysia Formula One will no longer be held in March but in October. STYLO will be showcased as a fashion show at the
evening of the Mercedes Benz Petronas F1 party.
However, in
maintaining the tradition of having a fashion event every March since 2008, the
Mercedes Benz STYLO AsiaFashionFestival has been created in March featuring Autumn
Winter and classic collections from top Asian designers for a B2C showcase.
These include accessories designers such as hair, make up, bags and shoes.
About the Malaysia
Fashion Week 2016 #MFW2016
Malaysia Fashion Week
(MFW) is an international fashion trade and consumer event that gathers over
100 Malaysian and international fashion designers and over thousands of industry
players that will be held from 2nd – 5th November 2015 at the MATRADE
Exhibition and Convention Center, Kuala Lumpur.
The event will feature a series
of “ground breaking” trade fashion shows, a stylish gala award event and a lifestyle
trade event for fashion brands, accessories, textiles, cosmetics and personal
care, known as the International Trade Malaysia (INTRADE).
The fashion shows for Spring/Summer 2017 will
feature Malaysian designers under the Malaysia Fashion Showcase (MFS) banner,
together with Asian designers under the Mercedes-Benz STYLO Asia Fashion Week (MBSTYLOAFW)
banner.
It is the only trade fashion event headlined ‘ASIA for ASIA’ with
International Awards from MBSTYLOAFW and Datuk Professor Jimmy Choo.
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