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Photo from left: Mr. Charun Ohnmee, Advisor, Mr. Visanu
Jaroensilp, Deputy Governor for Tourism Products and Business, Mr. Chen
Jiang, Culture Counselor, the Embassy of the People’s Republic of China
in the Kingdom of Thailand, Mr. Yuthasak Supasorn, TAT Governor, Mr.
Mario Maurer, Mrs. Srisuda Wanapinyosak, Deputy Governor for
International Marketing Asia and South Pacific, Mr. Santi Chudintra,
Deputy Governor for Policy and Planning and Mr. Ronnarong
Cheewinsiriamnuai, President of the Thailand-China Tourism Association
(TCTA)
The Tourism
Authority of Thailand (TAT) is to target young travellers in China and
three ASEAN countries with an expanded marketing campaign featuring
popular entertainment celebrity Mario Maurer.
Launched on 19 April in Bangkok, the “T-Pop” campaign
will see Mr. Maurer participating in a number of high-profile activities
and events in China, Indonesia, the Philippines and Vietnam where he has
a fan following of nearly one million in each country and more than 5
million in China.
Known officially as “Experience Thailand with Mario
Maurer”, the campaign will continue until March 2017. It will include a
number of media functions, dinners and other events in Beijing,
Guangzhou, Manila, Ho Chi Minh City and Jakarta.
Mr. Maurer is the son of a Thai mother and German
father, who has generated millions of youth followers over mainstream and
social media as a model and star. A successful campaign with him was
carried out only in China in 2015 and is being expanded to Indonesia,
Vietnam and the Philippines this year.
Popular entertainment celebrity Mario Maurer
Mr. Yuthasak Supasorn, Tourism Authority of Thailand
(TAT) Governor said, “The next generation of potential travellers is
going to be young people, especially within Asia. We are happy that Mr.
Mario Maurer has agreed to work with us in promoting tourism to Thailand
amongst this new emerging market.”
The marketing and PR activities are projected to
generate several thousand “likes” and “shares”, giving Thailand millions
of Baht worth of publicity across blogs and websites, newspaper and
magazine articles, and TV/radio.
Here is a list of activities of “Experience Thailand
with Mario Maurer in 2016 (April 2016 – March 2017).
1.
A
photographic shoot for Chinese Magazine on 25 April, 2015.
2.
Video clips
inviting tourists from China, Indonesia, the Philippines and Vietnam to
participate in the activities of TAT to address and attend the event “Fan
Meet with Mario in Thailand” in Thailand.
3.
“Fan Meet
with Mario in Thailand” events to attract tourists, journalists and
celebrities from the target markets in China, Indonesia, the Philippines
and Vietnam, scheduled in June and September 2016.
4.
“Meet and
Greet with Mario Maurer” functions and press conferences.
- 14-15 May, 2016, in Ho Chi Minh City, Vietnam
- 30-31 July, 2016, in Guangzhou, China
- 6-7 August, 2016, in Manila, the Philippines
- 20-21 August, 2016, in Beijing, China
- 12-13 November, 2016, in Jakarta, Indonesia
China is already Thailand’s largest and fastest
growing market with 7.9 million arrivals in 2015 and projected at 10.5
million in 2016. In turn, Indonesia, the Philippines and Vietnam, are the
three most populous ASEAN countries, with a sizeable demographic profile
of young people.
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