Wednesday, August 10, 2016

KRONENBOURG 1664 CELEBRATES LA DOLCE VITA WITH 'LE MOMENT' SO WE CAN PAUSE A WHILE AND SAVOUR LIFE'S LITTLE PLEASURES WITH THE BEST BEER FROM LA BELLE FRANCE! KRONENBOURG 1664 HOSTED A SOIREE AT TRENDY CAFFEINEES. PASSERS-BY COULD JOIN IN BY PAYING ONLY RM 16.64 FOR A PINT OF KRONENBOURG 1664 BLANC INSTEAD OF THE USUAL RM 22 UP TO RM 25.

KEE@FSWMAG.COM
KRONENBOURG 1664 SOUNDS GERMAN BUT IS FRENCH AS PROVEN BY EIFFEL TOWER!

Savour Le Moment with Kronenbourg 1664

Pause and Enjoy Life’s Little Moments of Pleasure
THE MOVERS AND SHAKERS OF KRONENBOURG 1664 BLANC MALAYSIA LED BY GARY TAN, DYLAN CHOONG AND JACQUELINE LEE

Imagine sitting by a classic, quiet cafĂ© sipping a Kronenbourg 1664 Blanc, light chatter and a sense of serenity fills the air as the sun sets and the night opens up – this is the perfect spot to watch the world go by. 

This is Le Moment, an extension of Kronenbourg 1664 “Taste the French Way of Life” (TTFWOL) campaign which embraces a form of desire to take time off the usual hectic pace of life to enjoy little daily indulgences. 
CHEERS TO THE GOOD LIFE AND KRONENBOURG 1664 BLANC, THE FRESHEST BEER POSSIBLE FROM FRANCE. MUST SAY JACKIE HAS FIRM AND TAUT TUMMY DESPITE THE ENDLESS BEER! PROVES BEER DOES NOT CAUSE BEER BELLY! 


The idea was brought to life at the recent Le Moment launch held at Caffeinees where urbanites embraced the lifestyle championed by Kronenbourg 1664 by getting off work on time and lived in the moment in a light and easy rhythm that expresses all relaxation and contentment one could hope for to just enjoy the simple pleasures life has to offer.


 GUZZLING ON LIQUID NITROGEN MASRHMALLOWS
 NOTE THE DRY ICE EFFECT
EATING LIQUID NITROGEN! 


A wonderful 2-piece band led by influencer Michelle Leong dialled up the atmosphere of the night while drinkers sipped on refreshingly fruity Kronenbourg 1664 Blanc. To capture and immortalise Le Moment, GIF photos were captured and converted into fun movie posters delivering a unique experience for the guests. Sensually stimulating, it was a feast for the senses as guests were served with liquid nitrogen refreshments as they savour the brew.  


Le Moment also encouraged guests to relax with a cold citrus scented towel followed by an express hand spa by massage therapists to rejuvenate guests’ palm, wrist and fingers as all the worries melt away.
DATO KEE HUA CHEE, JACQUELINE LEE WHO SHOWS HER FIRM TUMMY THOUGH SHE DRINKS 3 PINTS OF BEER DAILY AND KIT MAH WHO DRINKS A PINT A DAY OF KRONENBOURG 1664 BLANC

“More and more Malaysians are living a hectic lifestyle. In this fast paced and demanding lifestyle, we asked ourselves, what would Le Moment mean for Malaysians. Slowing down is a conscious choice, and not always an easy one, but it leads to a greater appreciation for life and a greater level of happiness. 

"By creating a series of simple indulgences enhanced with emotionally stimulating activities, we hope to encourage consumers to take a break and live in Le Moment like the French do. After all, your calm mind is the ultimate weapon against your challenges, so just relax and recharge,” said Juliet Yap, Marketing Director of Carlsberg Malaysia. 

DATO KEE HUA CHEE ALSO HAS FLAT STOMACH LIKE JACQUELINE LEE WHOSE SEXY, CURVACEOUS BODY SHE ATTRIBUTES TO MODERATE BEER DRINKING


If you are up for simple pleasures to invigorate and enjoy life’s little moments of pleasures, Kronenbourg 1664 invites you to join us on our Le Moment outlet activations,” she added.  

At the launch, guests were pleasantly surprised by a flash mob that appeared amongst the audience, bringing the story of Le Moment to life.  The launch also saw a series of activities branched from the thematic message of Le Moment which will be emulated in subsequent outlet activations to invigorate little pleasures with just a hint of magic provided by professional magician Mark Yong.
MAGIC SHOW BY MARK YONG

Le Moment does not end there - in championing the little daily indulgences, Kronenbourg 1664 will also bring a little bit of magic to offices for those who are unable to attend our outlet level activities. 

The brand will be throwing 12 office soirees, themed “Pause for Le Moment”, to get friends and colleagues to savour Le Moment together, indulge a little and recharge for better productivity. The office soirees will create unforgettable moments through various activities.  

For more information about Kronenbourg 1664 or to look out for upcoming activations throughout the nation that promise lots of fun and indulgent moments, please visit www.facebook.com/KronenbourgMY.

About Kronenbourg 1664
Kronenbourg 1664 is a premium beer that was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the fifties, Brasseries Kronenbourg is France’s leading beer company, with unique 350-year know-how and a famous portfolio of beer brands. 

In 2008, Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the best-selling French premium beer and is sold in more than 68  countries.

Incorporated in 1969 and listed on the Main Board of Bursa Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with regional investment in Singapore and Sri Lanka.  Our flagship brand – Carlsberg – is one of the best-known beer brands in the world whilst Kronenbourg 1664, Somersby, Asahi Super Dry are among the key premium brands in Malaysia. 

Approximately 600 people work for the Company, selling our products in a responsible manner and business managed sustainability.

Find out more at
www.carlsbergmalaysia.com.my  .


 CAFFEINEES---THEY REALLY NEED TO CHANGE THE NAME, HOW TO PRONOUNCE AND SPELL?
 KRONENBOURG 1664 SHIPPED IN EIFFEL TOWER IN FROM PARIS
 EIFFEL TOWER SHRANK ENROUTE DUE TO HEAT 
 THAT'S WHY A FAN WAS INSTALLED TO PREVENT IT FROM SHRINKING SMALLER
 DATO KEE HUA CHEE IN WHITE AS HE IS MOURNING FOR HIS FATHER WHO DIED LAST WEEK WITH JACKIE 
 THIS IS DATO KEE HUA CHEE'S FIRST FORAY FROM BEREAVEMENT 
 JACKIE AND CO
 SEIZE THE MOMENT
 MOST PREFER SEIZE EMCEE JOANNA
 DATO KEE HUA CHEE SMILING FOR FIRST TIME SINCE HIS FATHER DIED LAST MONDAY
 DATO KEE HUA CHEE DID NOT SMILE FROM 1 AUGUST UNTIL 9 AUGUST
 DATO KEE HUA CHEE ANDD CHUAH KERWEI OR IS IT KE HUI?
 DATO KEE HUA CHEE, JACQUELINE LEE AND MARK YONG THE MAGICIAN
 THE 3 BEERKETEERS
 TALLEST IS JEFFREY CHANG THE MODEL/ACTOR, MAGICIAN MARK YONG AND RADIO MAN JASON, THE OTHER TWO NOT FAMOUS SO I DUNNO WOR

 DATO KEE HUA CHEE IN VIRGIN WHITE WITH TINGE OF BLUE AS HE IS STILL FEELING BLUE AS FATHER DIED LAST WEEK
 DATO KEE HUA CHEE IS SUNBURNED FROM FUNERAL RITES




 JEFFREY CHANG, MARK YONG AND DATO KEE HUA CHEE
 JEFFREY CHANG SO HANDSOME
 JEFFREY CHANG CAN POKE HIS EYE AND MARK YONG'S EYE WITH ONE HAND
 SIMON FROM SLOVAKIA AND DATO KEE HUA CHEE FROM KOTA BARU, KELANTAN
 SLOVAKIAN SIMON AND KELANTANESE DATO KEE HUA CHEE
 INTRO SHOWTIME
 FROM THIS ZEBRA DRESS TO
 THIS RED LONG GOWN IN 0.5678 SECONDS
 DYLAN CHOONG AND TEAM


 CHEERS TO FRANCE'S BEST BEER
 TAKE A MOMENT!
 MICHELLE LEONG AND PARTNER SING FOR US
 THIS IS MY MOMENT!
 IT SAYS 1664 BUT MY BEER IS AS FRESH AND FRUITY AS IT WAS NEWLY BREWED!
 MASTER BREWER JEROME HATT STARTED BREWING THIS BEER IN 1664 SO THAT EXPLAINS THE DATE
 PRETTIES PARADING NITROGEN DELIGHTS
 MISTY AND MYSTICAL LIQUIS NITROGEN NIBBLES
 DATO KEE HUA CHEE EATS A LIQUID NITROGEN MARSHMALLOW
 NOTE THE DRY ICE EFFECT FROM MOUTH
 EASY DOES IT
 DOESN'T LOOK APPETISING BUT TASTES DELIGHTFUL 
 ENUF PIX
 DATO KEE HUA CHEE FEELING BLUE
 HAND SPA BY THERAPISTS USING BODY SHOP PRODUCTS
 DYLON CHOONG WATCHES
 JEFFREY CHANG AND JASON PHANG

 JEFFREY CHANG IS TOP MODEL

 ONE-EYED JEFF
 HAND SPA
 COLIN SAVOURING LE MOMENT
 FUN GAME WHICH I DID NOT WIN
 FUN TIME
 CARPE DIEM---SEIZE THE MOMENT! 
 DATO KEE HUA CHEE DOES JUST THAT

JACKIE SHOWS A BIT OF FLESH SO SEXY 


 DATO KEE HUA CHEE AND JACQUELINE LEE PLANNED AND PLOTTED IN ADVANCE TO WEAR MATCHING VIRGIN WHITE OUTFITS
 PERFECT PAIR
 KIT MAH AND DATO KEE HUA CHEE
 LOOK LIKE TWINS SEPARATED AT BIRTH
TRIPLE TREAT

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