Savour
Le Moment with Kronenbourg 1664
Pause and
Enjoy Life’s Little Moments of Pleasure
THE MOVERS AND SHAKERS OF KRONENBOURG 1664 BLANC MALAYSIA LED BY GARY TAN, DYLAN CHOONG AND JACQUELINE LEE
Imagine sitting by a classic, quiet café sipping a Kronenbourg 1664
Blanc, light chatter and a sense of serenity fills the air as the sun sets and
the night opens up – this is the perfect spot to watch the world go by.
This is
Le Moment, an extension of Kronenbourg 1664 “Taste the French Way of Life”
(TTFWOL) campaign which embraces a form of desire to take time off the usual
hectic pace of life to enjoy little daily indulgences.
CHEERS TO THE GOOD LIFE AND KRONENBOURG 1664 BLANC, THE FRESHEST BEER POSSIBLE FROM FRANCE. MUST SAY JACKIE HAS FIRM AND TAUT TUMMY DESPITE THE ENDLESS BEER! PROVES BEER DOES NOT CAUSE BEER BELLY!
|
The idea was brought to life at the recent Le Moment launch held
at Caffeinees where urbanites embraced the lifestyle championed by Kronenbourg
1664 by getting off work on time and lived in the moment in a light and easy rhythm
that expresses all relaxation and contentment one could hope for to just enjoy
the simple pleasures life has to offer.
EATING LIQUID NITROGEN!
A wonderful 2-piece band led by influencer
Michelle Leong dialled up the atmosphere of the night while drinkers sipped on
refreshingly fruity Kronenbourg 1664 Blanc. To capture and immortalise Le
Moment, GIF photos were captured and converted into fun movie posters
delivering a unique experience for the guests. Sensually stimulating, it was a
feast for the senses as guests were served with liquid nitrogen refreshments as
they savour the brew.
Le Moment also encouraged
guests to relax with a cold citrus scented towel followed by an express hand
spa by massage therapists to rejuvenate guests’ palm, wrist and fingers as all
the worries melt away.
DATO KEE HUA CHEE, JACQUELINE LEE WHO SHOWS HER FIRM TUMMY THOUGH SHE DRINKS 3 PINTS OF BEER DAILY AND KIT MAH WHO DRINKS A PINT A DAY OF KRONENBOURG 1664 BLANC
“More and more Malaysians are living a hectic lifestyle. In this
fast paced and demanding lifestyle, we asked ourselves, what would Le Moment
mean for Malaysians. Slowing down is a conscious choice, and not always an easy
one, but it leads to a greater appreciation for life and a greater level of
happiness.
"By creating a series of simple indulgences enhanced with emotionally
stimulating activities, we hope to encourage consumers to take a break and live
in Le Moment like the French do. After all, your calm mind is the ultimate
weapon against your challenges, so just relax and recharge,” said Juliet Yap, Marketing Director of Carlsberg Malaysia.
DATO KEE HUA CHEE ALSO HAS FLAT STOMACH LIKE JACQUELINE LEE WHOSE SEXY, CURVACEOUS BODY SHE ATTRIBUTES TO MODERATE BEER DRINKING
“If you are up for simple pleasures
to invigorate and enjoy life’s little moments of pleasures, Kronenbourg 1664
invites you to join us on our Le Moment outlet activations,” she
added.
At the launch, guests were
pleasantly surprised by a flash mob that appeared amongst the audience,
bringing the story of Le Moment to life.
The launch also saw a series of activities branched from the thematic
message of Le Moment which will be emulated in subsequent outlet activations to
invigorate little pleasures with just a hint of magic provided by professional magician Mark Yong.
MAGIC SHOW BY MARK YONG
Le Moment does not end there - in championing the little daily
indulgences, Kronenbourg 1664 will also bring a little bit of magic to offices
for those who are unable to attend our outlet level activities.
The brand will be
throwing 12 office soirees, themed “Pause for Le Moment”, to get friends and
colleagues to savour Le Moment together, indulge a little and recharge for
better productivity. The office soirees will create unforgettable moments
through various activities.
For more information about
Kronenbourg 1664 or to look out for
upcoming activations throughout the nation that promise lots of fun and
indulgent moments, please visit www.facebook.com/KronenbourgMY.
About Kronenbourg 1664
Kronenbourg
1664 is a premium beer that was named after the year Jerome Hatt, the founder
of Brasseries Kronenbourg, first started commercial brewing. Since the fifties,
Brasseries Kronenbourg is France’s leading beer company, with unique 350-year
know-how and a famous portfolio of beer brands.
In 2008, Brasseries Kronenbourg
became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the
best-selling French premium beer and is sold in more than 68 countries.
|
Incorporated in 1969 and listed on the Main Board of Bursa
Malaysia Securities Berhad, Carlsberg Malaysia is part of Carlsberg Group with
regional investment in Singapore and Sri Lanka. Our flagship brand – Carlsberg – is one of
the best-known beer brands in the world whilst Kronenbourg 1664, Somersby,
Asahi Super Dry are among the key premium brands in Malaysia.
Approximately 600
people work for the Company, selling our products in a responsible manner and
business managed sustainability.
Find out more at www.carlsbergmalaysia.com.my . |
DATO KEE HUA CHEE DOES JUST THAT
No comments:
Post a Comment