10 Malaysian fashion designers to take Paris
by storm
Malaysia
Fashion Week to showcase local talents
at Paris Fashion Week
ONE FOR THE ALBUM!
VERY RARE PHOTO OF THE 3 KEES! KEITH KEE, BILL KEE (KEITH) AND DATO KEE HUA CHEE!
The Malaysia Fashion Week (MFW), a
project by INTRADE organised by Malaysia External Trade Development Corporation
(MATRADE) and Stylo International, will be showcasing the capabilities of 10
Malaysian designers in Paris, during Paris Fashion Week (27 September to 5 October 2016).
The initiative will strengthen
Malaysia’s position as a fashion hub for the South East Asia. The MFW fashion show cum global launch will be on 28 September 2016, the second day of the Paris Fashion Week.
The
Malaysian designers – Bon Zainal, JO DISAYA, Bill Keith, Alvin Tay, Fizi Woo,
Tanoti Crafts, Sakura, Ruzz Gahara, Porosus and Toi The Dressmaker- were selected based on their international appeal, quality and capabilities -
will showcase their ready-to-wear Spring/Summer 2017 collections aboard the River King boat on river Seine.
A trade exhibition and Meet the Buyers meeting will be held on 29 and 30 Sept at Maria Callas Suite at the Hilton Paris Opera.
The global
launch to be held at Escale de Grenelle along the River Seine will see
an international audience of trade buyers, fashion agents and media
from the European region viewing Malaysian fashion that incorporates unique
designs and materials inspired by the various cultures in Malaysia. The
collections are tagged to be fashionably modern, trendy and suitable for
international markets.
“We believe
our designers are ready for global audience and have the capabilities to make a
stand and leave a footprint on the global fashion industry. We hope Paris will
help provide them a platform to be recognised by potential business partners or
collaborators from the European market,” said Dato’ Dzulkifli Mahmud, CEO of
MATRADE & Chairman of MFW.
A press
conference announcing the MFW’s global launch was attended by 9 participating
Malaysian designers, Jean-Pierre Galland representing French Ambassador to Malaysia His Excellency Christophe
Penot, Dato’ Noraini Ahmad, Chairman of MATRADE, Dato’ Dzulkifli Mahmud while Dato’
Nancy Yeoh, and President & CEO of
STYLO International/Co-Chairman of MFW 2016, was unable to attend as she was in Paris.
Also
present at the launch was Dato'
Sheikh Abdullah bin Ahmad, French based singer famously known as Dato Shake.
“The Malaysian fashion industry has a lot to
offer to the world but we need a strong marketing strategy to ensure Malaysia
gets noticed by the world. The collaboration between MATRADE and STYLO
International embodies a strategic public-private partnership and such
inter-dependence is crucial in ensuring we are able to push this sector
globally. Ultimately, with consistent efforts, we will be able to have a strong
foothold around the world,” Dato’ Dzulkifli said.
He added the design elements derived from the many cultures in Malaysia and ASEAN
are a strong selling point as foreign buyers are always on the look-out for
something out-of-the-ordinary in fashion and accessories.
“Today,
up-and-coming young Asian designers are creating waves in the global fashion
industry. The likes of JO DISAYA, JOE CHIA, and Blancheur who now have presence
internationally has proven that fashion week platforms like MFW can
successfully open doors for the young and talented to be discovered by
industry’s key players from the East and West,”
MFW, since
2014, has been making headlines and is focused on boosting the Malaysian
fashion and lifestyle industry. The event is a strategic marketing platform to
present local fashion brands to international buyers, whilst aspiring to
elevate Malaysia’s status as a major fashion hub in ASEAN and beyond. MFW also
provides a great opportunity for Malaysian companies and designers to reach
international markets and achieve greater business mileage leveraging on this internationally
promoted event.
Visit www.malaysiafashionweek.my or email to info@malaysiafashionweek.my
Follows us on Twitter @matrade and Facebook – Matrade HQ
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FACT FILE
INTRADE
FEATURING MALAYSIA FASHION WEEK 2016
1) INTRADE
exhibition
A fashion
trade exhibition to support and showcase fashion and its related industries.
The exhibition will include local and international designers, manufacturers
and players covering the following categories / clusters:
·
Fashion, Apparels & Accessories
·
Beauty, Hair & Cosmetics
·
Jewellery
·
Arts & Handicrafts
·
Lifestyle & Interior
·
Textile & Peripherals
2)
Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
MFW 2016 also
sees the injection of luxury automaker, Mercedes-Benz presenting the Asian
segment called “Mercedes-Benz STYLO Asia
Fashion Week (MBSAFW)” to further boost the trade fashion event. MBSAFW
presents a list of the best Asian designers from various Asian countries with
MFW serving as a platform to showcase their creations.
Ranked as the
30th fashion week in the world, this “Asia for Asia” fashion week will feature
international designers from 15 countries from the ASEAN and Asian region.
Malaysia Fashion Week will be held from 2-5 November 2016 at MATRADE
Exhibition &Convention Centre (MECC), Jalan Sultan Haji Ahmad Shah 50480
Kuala Lumpur, Malaysia.
Businesses seeking to increase and widen their brand and product
exposure in Asia and beyond are encouraged to join the INTRADE exhibition and
designers of all categories are invited to sign up for the Trade Fashion
Showcase to present their best season collection for Spring/Summer 2017.
Registration and applications are now open till 15 September 2016. For more information, log on to www.malaysiafashionweek.my
About MATRADE
MATRADE, the National Trade Promotion Agency of Malaysia is responsible
for promoting Malaysian enterprises to the world. The organisation is also
actively involved in assisting foreign companies to source for suppliers of
Malaysian products and services. MATRADE is represented worldwide in more than
46 locations in major commercial cities.
About STYLO International
STYLO was conceived as a lifestyle fringe activity to support Formula 1™
races in the region. It first premiered in Kuala Lumpur as one of the eight
great events of the KLGP's exciting '8 on 10' programme to celebrate the 10th
Anniversary of F1 in Sepang. Using the tagline 'fashion's merely the excuse',
the concept of merging the work of top Malaysian designers, inspirations of
international fashion with strongly themed fashion after-parties brought
thousands from the region's stylish, fashionable and racing-mad enthusiasts to
come together under one roof. The
success of STYLO in providing intriguing
lifestyle activities surrounding Formula 1™ earned it a place as one of the
most glamorous official highlights of the Singapore GP season when the republic
held the first Formula 1™ night-race in the world.
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