For its second edition, scheduled from 15 to 19
November 2016, Dubai Watch Week once again extended an invitation to
Watchonista.com online media platform.
On Thursday 18 November at 3
p.m., Alexander Friedman, co-founder of Watchonista, will be co-ordinating
the discus-sion forum '100 years of watchmaking'. Joined for the
occasion by ex-perts and eminent persons in watchmaking, such as the
talented watchmaker, Philippe Dufour, and Christian Selmoni, creative
director at Vacheron Constantin, he will be giving us the benefit of
his knowledge of the history of watchmaking and its evolution.
Alexander Friedman will also be attending the round table on the "challenges
facing a retailer". Boasting many top quality contributors, this
year's event is on the fasci-nating theme of the 'Masters of time',
an illustration of the watchmaker's achievements throughout time.
Alexander Friedman regards DWW as a key event for the
profession and told us of his delight at being one of the few guest
speakers: 'For one week, Dubai is the world watchmaking capital: you
get to meet friends, watchmaking professionals and swap ideas.
Watchmaking events already have a certain standing in Europe, Asia
and the United States, and so it was crucial to be able to bring all
this knowledge and know-how to the Middle East. It was a successful
wager for the Seddiqi family, the event's organisers, as the second
edition of the Dubai Watch Week was an immediate sell-out.'
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