OPENING GALA DINNER OF MALAYSIA FASHION WEEK
2016 SHOWCASES THE BEST OF MALAYSIAN AND ASIAN FASHION ON 2 NOVEMBER 2016
The Opening
Gala of Malaysia Fashion Week 2016, a
project by INTRADE, was a truly grand affair well attended by some of the most important players in the fashion
and lifestyle industry in the country.
In attendance as the Guest of Honour was YB
Datuk Chua Tee Yong, Deputy Minister, International Trade and Industry. He was
joined at the event by YB Dato’ Noraini Ahmad, Chairman of MATRADE, Dr. Claus
Weidner, President & CEO of Mercedes Benz Malaysia, Dato’ Nancy Yeoh,
President of STYLO International and Co-Chairman of MFW 2016. Also in
attendance were senior representatives of Ministry of International Trade and
Industries (MITI), Malaysia External Trade Development Corporation (MATRADE),
government bodies and associations, international fashion buyers, sponsors and
partners of MFW 2016, fashion designers, and representatives from the
international and local media.
The Opening Gala of MFW 2016 was organised in
conjunction with the start of the 4-day fashion and lifestyle event taking
place at the MATRADE Exhibition and Convention Centre in Kuala Lumpur from 2-5
November 2016. The glittering gala event was held at the MFW Fashion Cube, a
5,400 square feet fashion marquee purpose-built between the two main MATRADE
buildings to host and stage the 4-days of fashion shows with over 100 local and
international fashion designers, launches, and gala events.
MFW 2016 is jointly organised by MATRADE and STYLO International, and is the largest trade fashion
and lifestyle event in the country. The event features a dedicated fashion and
lifestyle exhibition with over 300 exhibitors spread over 32,800 square feet,
together with hourly fashion shows by local and international designers, a
Premium Outlet Sales, gala events, tribute galleries to Malaysia’s iconic
designers, Mercedes-Benz car displays and many others.
MATRADE’S Chairman, YB Dato’ Noraini Ahmad
said, “MATRADE together with our event partner, STYLO International and
Mercedes-Benz are pleased and proud to once again play host to the many local
and international fashion players right here at Malaysia Fashion Week 2016.”
“Malaysia Fashion Week is a dedicated fashion
and lifestyle event created under MATRADE’s signature trade program called
INTERNATIONAL TRADE MALAYSIA (INTRADE) to benefit the fashion and lifestyle
industry in Malaysia by creating an international platform for local companies
to connect with the international trade community, and establish Malaysia as an
important fashion hub not just for the ASEAN region, but across all of Asia,”
she said.
Speaking on behalf of Mercedes-Benz and returning
as the event partner of the MFW for the third year running was Mr. Mark Raine,
Vice President, Sales and Marketing, Mercedes-Benz Malaysia. He said, “Mercedes-Benz, as a leading luxury automaker, is a
committed supporter of the fashion industry through our involvement in the
biggest fashion weeks around the world. We are proud to once again partner
Malaysia Fashion Week, and throw our support behind this very important event”.
“In our collaboration with Malaysia Fashion Week,
Mercedes-Benz STYLO Asia Fashion Week strives to recognize the best fashion talents
in and around Asia through our many fashion showcases. This year, Mercedes-Benz together with our partner STYLO International
are pleased to welcome a contingent of about 30 participating international
designers from 15 countries who will be presenting their collections alongside
top Malaysian designers over the next 3 days of trade shows here in Kuala
Lumpur” added Raine.
The curtain raiser at the gala was 39
models marching down the catwalk in a diverse range of runway styles –
featuring celebrity actress cum designer Fazura collaborating with Singapore
designer, Adrianna Yariqa. From couture, to ready-to-wear, the looks pulsed
with sculptural and sharp-edged silhouettes, chic traditional wear, immaculate
gowns and whimsical totes, that sparked interest amongst the 250 invited
guests, which included government and embassy dignitaries, participating
designers, fashion influencers and international & local buyers and media. All
the designers were selected based on their diverse and versatile appeal and
finesse in reflecting the essence of Malaysia Fashion Week’s – Fashion
Inclusivity!
Turning heads were celebrity and
emerging Muslimah designers whose traditional designs were cleverly interpreted
into fashion that is modest yet astoundingly stylish and contemporary; young
emerging designers such as YULEZA,
Sylvia Soon and Arun Sayfull who
brought dramatic silhouettes to the ramp; exquisite men’s wear from established
Malaysian designers GENE and Azmeer;
and stunning evening wear from some of Asia’s finest talents.
The night continued with a fun yet
quirky rendition of the current chart topper Pikotaro’s hit
‘Pen-Pineapple-Apple-Pen’ with celebrity blogger Dato Kee Hua Chee who was
dressed as the singer himself in his interpretation followed by dancers and
models dancing to the song on the runway.
MFW2016’s official partners are Epson
Sdn Bhd, Malindo Air, United Overseas Bank (UOB), Spectrum, IACT College &
Brickfields Asia College (BAC), Pullman Kuala Lumpur Bangsar, A Cut Above, Malaysian
Hairdressing Association (MHA), Ortea, Cium Kissable Lipbalm, Empro, Slimming
Sanctuary, Fortunate Coffee, Coway, Grabcar.
For more details on MFW 2016, please
visit www.malaysiafashionweek.my or follow Malaysia Fashion Week on
Facebook/Instagram/Twitter/Youtube
FACT FILE
MALAYSIA FASHION
WEEK 2016, A PROJECT BY INTRADE
1)
INTRADE exhibition
A fashion trade
exhibition to support and showcase fashion and its related industries. The
exhibition will include local and international designers, manufacturers and
players covering the following categories / clusters:
·
Fashion, Apparels & Accessories
·
Beauty, Hair & Cosmetics
·
Jewellery
·
Arts & Handicrafts
·
Lifestyle & Interior
·
Textile & Peripherals
2) Mercedes-Benz STYLO Asia Fashion Week (MBSAFW)
MFW
2016 also sees the injection of luxury automaker, Mercedes-Benz presenting the
Asian segment called “Mercedes-Benz STYLO
Asia Fashion Week (MBSAFW)” to further boost the trade fashion event. MBSAFW
presents a list of the best Asian designers from various Asian countries with
MFW serving as a platform to showcase their creations. Ranked as the 30th fashion week in the world,
this “Asia for Asia” fashion week will feature international designers from 15
countries from the ASEAN and Asian region.
Malaysia Fashion
Week will be held from 2-5 November 2016 at MATRADE Exhibition &Convention
Centre (MECC), Jalan Sultan Haji Ahmad Shah 50480 Kuala Lumpur, Malaysia.
Businesses seeking
to increase and widen their brand and product exposure in Asia and beyond are
encouraged to join the INTRADE exhibition and designers of all categories are
invited to sign up for the Trade Fashion Showcase to present their best season
collection for Spring/Summer 2017. For more
information, log on to www.malaysiafashionweek.my
About MATRADE
MATRADE,
the National Trade Promotion Agency, under the purview of the Ministry of
International Trade and Industry Malaysia or MITI, is responsible for promoting
Malaysian enterprises to the world. The organisation is also actively involved
in assisting foreign companies to source for suppliers of Malaysian products
and services. MATRADE is represented worldwide in more than 46 locations in
major commercial cities.
About STYLO International
STYLO was conceived as a lifestyle fringe activity to
support Formula 1™ races in the region. It first premiered in Kuala Lumpur as
one of the eight great events of the KLGP's exciting '8 on 10' programme to
celebrate the 10th Anniversary of F1 in Sepang. Using the tagline 'fashion's
merely the excuse', the concept of merging the work of top Malaysian designers,
inspirations of international fashion with strongly themed fashion
after-parties brought thousands from the region's stylish, fashionable and
racing-mad enthusiasts to come together under one roof. The success of STYLO in providing intriguing
lifestyle activities surrounding Formula 1™ earned it a place as one of the
most glamorous official highlights of the Singapore GP season when the republic
held the first Formula 1™ night-race in the world.
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