World’s Best Badminton on Show at SSPL 2016/17
LIM KIM HENG OF SEN HENG ELECTRONICS GENEROUSLY SPONSORS PURPLE LEAGUE AND RECEIVES AN AUTOGRAPHED SHIRT FROM WORLD CHAMPION POUL-ERIK HOYERV LARSEN (PRESIDENT OF BADMINTON WORLD FEDERATION AND COUNCIL MEMBER OF INTERNATIONAL OLYMPIC COMMITTEE) AND DATO JACK KOH (CEO OF MALAYSIA PURPLE LEAGUE)
POUL-ERIK HOYER LARSEN ALSO AUTOGRAPHS T-SHIRT FOR ELAINE SOH, CHIEF MARKETING OFFICER OF SAMSUNG ELECTRONICS
THE MOVERS AND SHAKERS OF PURPLE LEAGUE---THUMBS UP FOR PURPLE LEAGUE (M) SDN BHD!
LIM YAU YOUNG, DIRECTOR OF PURPLE LEAGUE, POUL-ERIK HOYER
POUL-ERIK HOYER, PRESIDENT OF BADMINTON WORLD FEDERATION AND IOC MEMBER WITH DATO KEE HUA CHEE WHO WAS MESMERISED BY POUL-ERIK'S DAZZLING BLUE EYES!
(From left) Lim Kim Heng, Managing
Director of Senheng Electrical Sdn. Bhd., Dato' Jack Koh, CEO of Purple League
Sdn. Bhd., Poul-Erik Hoyer Larsen, President of Badminton World Federation
(BWF), Elaine Soh, Samsung Malaysia Electronics' Head of
Corporate & Brand and Datuk Seri Norza Zakaria, BAM
Deputy President posing with the official SS Purple League 2016/17 shirt at
Double Tree by Hilton, Kuala Lumpur.
Info on Senheng:
-
Malaysia’s
largest consumer electrical retail chain with more than 130 outlets nationwide,
achieving yearly revenues of above RM1 billion since 2012.
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Founded
in 1989 by KH LIM (Managing Director) and his 2 brothers.
Info on Purple League:
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Malaysia’s
first professional badminton league, sanctioned by the Badminton Association of
Malaysia and the Badminton World Federation, supported by the Youth and Sports
Ministry of Malaysia.
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The
first season started back in 2014. Season 2016/2017 is the 3rd
season with Senheng and Samsung as joint title sponsors, forming the name SS
Purple League.
-
SSPL
2016/17 has attracted star players from 13 countries such as Olympic champions
Markis Kido of Indonesia, Korean international Lee Hyo Jung and China's Zhao
Yunlei, World No 1 Datuk Wira Lee Chong Wei, Goh V Shem, Goh Liu Ying, Taiwan
international Chou Tien Chen, Tan Boon Heong, Chan Peng Soon, Hendra Gunawan,
Tan Wee Kiong (BU Dragons BC), and many more.
-
The
league is organised by Purple League (M) Sdn Bhd; with CEO Dato’ Jack Koh
taking charge with Directors Lim Yau Young, Wong Wei Choy, Ganga Rao.
The objective of the SS Purple League is to create a
platform in support of the Malaysian badminton scene while raising the standard
of badminton proficiency and contributing towards creating future champions for
Malaysia.
(From left) Dato' Jack Koh, CEO of
Purple League Sdn. Bhd., Lim Kim Heng, Managing Director of Senheng
Electrical Sdn. Bhd., Poul-Erik Hoyer Larsen, President of Badminton World
Federation (BWF), Elaine Soh, Samsung Malaysia Electronics' Head of
Corporate & Brand and Datuk Seri Norza Zakaria, BAM
Deputy President launches the SS Purple League 2016/17 at Double Tree by
Hilton, Kuala Lumpur.
Dato' Jack Koh, CEO of
Purple League Sdn. Bhd., Lim Kim Heng, Managing Director of Senheng
Electrical Sdn. Bhd., Poul-Erik Hoyer Larsen, President of Badminton World
Federation (BWF), Elaine
Soh, Samsung Malaysia Electronics' Head of Corporate & Brand and Datuk Seri Norza Zakaria, BAM Deputy President poses with SS
Purple League 2016/17 sponsors' representatives at Double Tree by Hilton, Kuala
Lumpur.
**************************************
The SS Purple League
(SSPL) 2016/17 is poised to erupt now that top players from home and abroad
will be doing battle with each other. With the presence of these big names it
will surely boost the quality and image of this league.
Despite being only in its
third edition, SSPL 2016/17 has attracted star players from 13 countries which
underlines the league’s status. Among the foreign players who have signed up
are Olympic champions Markis Kido of Indonesia, Korean international Lee Hyo
Jung and China's Zhao Yunlei.
Zhao, together with World No
1 Datuk Wira Lee Chong Wei and Goh V Shem, will represent Petaling BC. Goh Liu
Ying, one-half of Malaysia’s Olympic silver medallists in the mixed doubles,
and Taiwan international Chou Tien Chen will turn out for Puchong United BC,
while Tan Boon Heong, Chan Peng Soon and Zulfadli Zukifli will display their
talent for Johor side, Muar BC. Just the
mention on these star names, especially Chong Wei, is enough to whet the fans'
appetite.
The other big names coming
are Indonesia's Hendra Gunawan (Kepong BC), Markis and Tan Wee Kiong (BU
Dragons BC) and Sony Dwi Kuncoro (Petaling Jaya BC) also of Indonesia.
This will be the perfect
platform for our local players, especially the up-and-coming ones with
potential, to gain experience on the international stage.
With the keen rivalry
between Malaysia's seasoned players and foreign stars, the SSPL will be a great opportunity for players to
show their consistency, but more importantly, improve on their game. The fans
get the rare chance of catching their favourite players - national or foreign -
up close.
Most encouraging though is
the fact that SSPL has received the thumbs up from former Olympian Poul-Erik
Hoyer Larsen, who is currently President of the Badminton World Federation
(BWF) and a Council Member of the International Olympic Committee.
“I believe SSPL is a great
platform for the development of badminton in Malaysia especially as it helps to
build the confidence of the Malaysian players featuring in international
tournaments and then capturing world titles,” Larsen said, who won the 1996
Atlanta Olympics singles gold medal.
Larsen added that the BWF
is determined to get more fans to continue supporting badminton globally and
believes that this is being accomplished through the SSPL which is the first
professional badminton league in Malaysia.
Meanwhile, Chief Executive
Officer (CEO) of Malaysia Purple League, Dato’ Jack Koh is optimistic of
achieving his objective in bridging the gap between players and fans,
regardless whether from within the country or from abroad.
“There will be a number of
well-known players competing in SSPL which means competition will be tight. We
hope more Malaysians will be part of this globally popular sport. Malaysian
fans should be proud as our players have achieved much on badminton's world
stage,” he said.
SS Purple League (SSPL)
2016/17 main sponsors Samsung and Senheng Electric are looking to play more
important roles in promoting and supporting badminton in Malaysia.
“We believe in Purple
League’s initiative to take badminton in Malaysia to a higher level. Therefore,
we would love to be a part of this initiative as we want to ensure Samsung is
involved in this professional league as we both are on a similar mission,” said
Lee Sang Hoon, President of Samsung Electronics Malaysia.
Lim Kim Heng, Managing
Director of Senheng Electrics (KL) Sdn Bhd, said that the company's focus is
not solely on electronic equipment but also to increase the quality of people's
lives through sports.
“Together with Malaysia
Purple League, we would like to play our part in helping Malaysians to stay
healthy in mind and body through sports,” added Kim Heng.
The SSPL 2016/17 involves 10 teams - Ampang Jaya BC, Bangsar
Hawks BC, BU Dragons BC, Kepong BC, Klang City BC, Muar BC, Petaling BC,
Petaling Jaya BC, Puchong United BC and Serdang BC – and kicks off towards the
later part of the year.
Serdang BC, who will be
parading national junior players Lee Zii Jia, Soh Wooi Yik, Ooi Zi Heng and Sim
Fong Hau, who all represented Malaysia in the recently concluded BWF World
Junior Championship in Bilbao, Spain earlier this month, will be looking to
their youngsters for the main prize.
The world's top junior
player Goh Jin Wei will be representing BU Dragons BC. Leong Jun Hao, Thinaah
Muralitharan, Kisona Selvaduray (Klang City BC) and Chen Tang Jie (Petaling BC)
have stepped up from the Junior Purple League to compete with badminton's
elite.
The SSPL will feature an
array of the world's top players and fans will not have to travel far to catch
the action.
The preliminary
round-robin stage will be played at the Gem In Mall (Cyber 11 in Cyberjaya) and
KLBA Stadium in Cheras while the knockout round will be held in Genting
Highlands.
SEN HENG CONTINGENT (EXCEPT FOR ONE VERY OBVIOUS INTRUDER) AS SEN HENG IS ONE OF TWO MAJOR SPONSORS OF PURPLE LEAGUE WITH SAMSUNG, HENCE THE OFFICIAL NAME SS MALAYSIA PURPLE LEAGUE
STILL AT IT
DATO DJ DAVE A.K.A DATO IRWAN SHAH ABDULLAH AND DATO KEE HUA CHEE A.K.A THE DIVINE ONE
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