Kee Hua Chee Live!: PART 1---MATRIX STROBE STAR AWARDS 2017 AT EX8 SUBANG JAYA WAS HAIR STYLING ROCK AND ROLL AT ITS BEST BUT I TOOK SO MANY PHOTOS IT IS A CASE OF ROCK AND SCROLL AS YOU SCROLL DOWN TO SEE ALL THE EXCITEMENT AND THRILLS CAPTURED DIGITALLY!

KEE@FSWMAG.COM

LEMON KEK AND DATO KEE HUA CHEE THE ROCK STAR OF THE SHOW!

ROCK AND SCROLL OK!
THERE ARE NEARLY 200 PHOTOS BELOW!
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MATRIX STROBE STAR AWARD 2016/2017

Matrix, the No 1 professional brand in Asia organised its inaugural professional hair show in Malaysia last 24 April 2017 – The Matrix Strobe Star Award 2016/2017 in EX 8 Subang Jaya. This show was conceptualised from the term ‘strobing.’

Derived from the photography realm and extended to the world of make-up, ‘strobing’ is a highlighting technique widely used in make-up and having the look as if constantly being flashed with lights.

Due to high demand for ‘strobing’ and to anchor its position as an aspirational brand, in 2016 Matrix took an innovative lead to evolve this trend onto hair as one of its trend collections and named it Rock ‘N’ Strobe.

Matrix is the 1st professional brand to own strobing technique. Strobing on hair is a highlighting technique to enhance particular facial features of the wearer 24/7.

The Matrix Strobe Star Award 2016/2017 is organised to showcase that hair strobing is a great way of expressing one’s individuality and style and to enhance our partner salons’ professionalism, skills and creativity.

In order to join this competition, it is mandatory for all hair stylists to be well versed with strobing techniques. The award kicked off in September 2016 for submissions from Matrix partner salons. An overwhelming 300 submissions was received but only 30 made it to the semi-finals.

During the semi-finals, the contestants were required to recreate the designs submitted and judged at L’Oréal Academy. 70% of contestants’ work were judged on technical skills (colour, strobing technique and cutting) and remaining 30% evaluated on overall outlook.

The esteemed panel judges comprised of L’Oreal Malaysia’s Professional Product Division General Manager -Mr. Aaron Littlewood, ASIA PACIFIC Professional Product Division, General Manager Education - Pauline Cairns, Matrix’s Global Colorist - Stevie English, Matrix Australian Design Team Cutting guru – Kobi Bokshish, Yang Mei Ling – Editor of Female Magazine and Beatrice Looi, a renowned fashion designer.

The shortlisted 10 contestants with the highest results were granted the opportunity of a lifetime to enter the finale. It was a much challenging round as they had to demonstrate more distinctive concept and top notch strobing techniques to walk away with prizes worth RM110,000.

The competence and skills of the top 10 finalists were tested as the top 10 finalists had to recreate their looks to be revealed publicly for the first time during the finale.

Rather than being just any competition, the finals were extra special as all 4 Matrix Artistic Educators –Alan, Dr Ken, Roy and Stephan showcased their skills based on the themes Punk Rock and Glam Rock.

Matrix international guest artists from Australia, Matrix Global Colorist Stevie English and Matrix Australian Design Team Cutting guru Kobi Bokshish, both with more than 20 years of experience, also made a stunning appearance. Stevie is a hair expert for TV and artistic director for The Voice of Australia.

Kobi is renowned as avant-garde hairstylist and his edgy cutting skills has won numerous competition nationally and internationally. Both stunned and excited the crowd with their Artistic Candy Rock.