The Sky and My Stomach Are The Limits
SkyAvenue Mall at Resorts World Genting brings a whole
new experience in face -feeding therapy
DATO KEE HUA CHEE AND A FEAST FROM ROYALE VIETNAM FIT FOR THE VIETNAMESE EMPERORS AT HUE THE ROYAL PURPLE CITY OF VIETNAM WHEN THE COUNTRY HAD EMPERORS
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Branded a new-concept lifestyle mall,
SkyAvenue consists of 1.434 million sq ft of gross floor area tenanted by an
eclectic cohort of retail options and F&B establishments aimed at appealing
to the captive market of Resort World Genting’s of over 20 million visitors
annually. SkyAvenue offers 616,079 sq ft of lettable space over five floors
which will be helmed by 168 tenants and 160 brands once SkyAvenue is fully
opened by 2018.
SkyAvenue is a unique retail concept because it was conceived as an
amalgamation of the things that Resorts World Genting do best: entertainment,
dining and retail catered specifically to Resorts World Genting varied visitor
profile.
Retail at 6,000 feet above sea level is quite different from retail
in the city or the suburbs. People who come to Genting come for the experience
– the cool weather, the proximity of things to each other, the ease of
connectivity, and that little bit of excitement which comes from them knowing
that this is no ordinary place.
Knowing their visitor profile, their retail offerings had to be
eclectic but well-planned. There was a clear need for brands across the affordability
spectrum, from the impulse purchases to the aspirational brands. That is why
SkyAvenue was designed by levels, with a clear-cut personality to each storey.
The first floor of SkyAvenue is dedicated to all things gastronomic,
with a good mix of quick service restaurants, cafes, food kiosks, mid-range and
bespoke food outlets. A total of 35 F&B tenants are represented on the
first floor including Dragon-i, Din Tai Fung, Royale Vietnam, Dome,
Morganfield's, Just Heavenly, Acme Bar & Coffee, Gong Cha, Kyochon 1991 and
Tampopo.
Resorts World Genting has also bought the Malaysian
franchises for three international F&B brands, namely London’s Burger &
Lobster, the French Cafes Richard and American pizzeria Motorino. This floor is
also home to the all new Picturehouse, a cinema harkening back to the golden
age of film, where theatres were architectural icons.
The second floor is designated the luxury level. Tenants on this
level will include some of the top luxury brands, outlining the breadth of personalities
from the upper income and higher purchasing power market segment. This floor
will open towards 4th quarter of 2017 into 2018.
The third floor of SkyAvenue is dedicated to High Street fashion and
mid to upper range retail offerings. The 51 retailers include Padini Concept
Store, Giordano, Swarovski, Kiehl's, Timberland, Adidas Originals, Austin Reed,
Lovisa, Esprit, DC Comics Super Heroes, Mood Board, L'Occitane, Bonia, Tissot,
Shu Uemura, Muse by Watson, SK-II, Thomas Sabo, Puma, and Samsung. Swedish
outfitters H&M will open in September. The third level of SkyAvenue will
also offer a duty-free shopping arcade soon.
The centre of the Resorts World Genting hub of connectivity is
located on the fourth floor. SkyAvenue Station serves as the landing platform
for Awana Skyway, the resort's new cable car system, making SkyAvenue the nexus
between the retail and entertainment spaces and the hospitality component.
For the moment level four’s most enticing attraction is Malaysian
Food Street, a retro-themed blast from the past food hall featuring Malaysia’s
finest hawker fare spread over 40,000 sq ft, with 1,000 seats and five distinct
zones, namely Little India, Malacca, Teluk Intan, Kuching and Chinatown. Each
zone is characterised by replicas of things or places pertinent to the
location.
Q4 2017 will mark the opening of the alfresco dining. But already
serving customers on this floor are San Francisco Coffee, Pappa Rich, Mr Lok
Lok, Zok Noodle House, BarBQ Plaza, Go Noodle House, Palsaik, Zok Noodles House
and Ah Yat Kitchen.
The ground and second floors will open in stages by the fourth
quarter of 2017 through 2018.
In the meantime the entertainment experience is a fittingly
spectacular Genting offering an electronic mood board consists of three-storey
high LED walls made up of small LED modules to form wraparound screens at the
concourse area at SkyAvenue. The screens have been placed in a way which
immerses visitors into the panoramic sight and sound presentations projected on
the screens. The immersive, nature-themed electronic presentation runs
throughout the day.
For more information, call +603 2718 1118 or
visit www.rwgenting.com
TAN JAY ANG AND SIDEKICK INTERN AND DATO KEE HUA CHEE
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