PHOTOS TAKEN WITH CANON M10
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GRACING
100 AWARDS WITH ASEAN’S LEADERS & ENTREPRENUERS IN COMMEMORATION OF THE 50TH
ANNIVERSARY OF ASEAN
In its eighth year, the ASEAN Outstanding Business
Awards (AOBA) has been held yearly to give recognition to ASEAN market leaders
and brands for their achievements and accomplishments such as their commitment
to the community, ethical behaviour and environmental sustainability.
Organised by the ASEAN Retail-Chains Franchise
Federation (ARFF), the objective of the award is to recognise the achievements
in Asian business sector, to honour and encourage top entrepreneurs and leaders,
to develop new leaders and to serve as catalyst of growth for country’s
economic drivers. The awards hope to inspire current and budding entrepreneurs
to continue their efforts in bringing their enterprises soar onto new heights.
Popular & notable award recipients of this year’s
AOBA includes Ir. Dr Mohd Shahreen Zainooren Bin Madros (MATRADE), Dato’ Goh
Cheah Yak (Gintell (M) Sdn. Bhd.), Mrs Nor Zila Binti Aminuddin (Ella), Mrs
Siti Roziana Binti Zin (Ziana Zain), Mr Ken Phua (Bentley Music Sdn Bhd), Dato’
Tony Looi Chee Hong (Digital Business Platform Sdn Bhd) and Mr Ted Wong (NPI
Network Sdn Bhd).
Since its
establishment, ARFF which is under the auspices of ASEAN Business Advisory Council
(ASEAN BAC) has played a
vital role in providing a platform for businesses to connect and network with
their peers from different parts of the ASEAN region. Through the ARFF ASEAN
Chapters, the organisation connects 10 ASEAN countries plus 6 countries
inclusive of China, India, Japan, Korea, Australia and New Zealand -including
200 business members in Malaysia.
ASEAN country
members aspire to triple the region’s average real per capita GDP to more than
$9,000 by 2030 — from about $3,000 in 2010. Since its inception in 1967, the
ASEAN economy has a combined GDP of $2.4 trillion, and is the 3rd
fastest growing major Asian economy after China and India.
Present
at the awards was YBhg Tan Sri Dato' Sri Datuk Richard Koh, President of the
ARFF and Founder & Managing Director of Only World Group Holdings Berhad.
Tan Sri Dato' Sri Datuk Richard Koh said ARFF aims to
make ASEAN a hotspot for business opportunities by harnessing the collective
strength of all countries in ASEAN. “With a population of more than 600 million
and a nominal GDP of $2.4 trillion, ASEAN is fast becoming a major economic
force in Asia and a driver of global growth and increasingly becoming a
destination for investment.”
“We are grateful that we have the full backing from
the Government, who continuously support ARFF with various international trade
exhibitions, training needs and funding as well as lifelong learning and
training for our members for the Minimum Wage training fund from HRDF. We are
fortunate to have the support of many industry players as well as the community
at large.”
Mr Benjamin Ee, Vice President of ARFF and the
Organising Chairman of AOBA, said the retail and franchise industry is a huge
contributor to the ASEAN economy. Therefore, ARFF is here to serve as a
platform to further stimulate the economy by inciting growth of the
retail-chain & franchise sectors as well as to promote cross learning and
economic opportunities for all its members across the ASEAN region.
“We are growing stronger as a business community and
adapting with the times as we transition into digitalisation. The retail and
franchise industry would be able to tap onto the global market with a strong
consumer demand through digitalisation such as mobile wallet users and online
marketplace,” said Benjamin.
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About ASEAN Retail-Chains Franchise Federation (ARFF)
The inception of ASEAN
Retail-Chains & Franchise Federation (ARFF) was formalized at the formation
dinner launched the Honourable Minister of International Trade & Industries
of Malaysia on 24 May 2008 at the Kuala Lumpur Convention Centre. ASEAN
Retail-Chains & Franchise Federation (ARFF) is designated under tourism
category.
It was initiated to serve as a platform to stimulate the economy by
inciting growth of retail-chain & franchise sectors and promote cross
learning & economic opportunities across the ASEAN region and beyond.
DATO MIKE LOH AND DATO KEE HUA CHEE
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