Introducing Somersby
Sparkling Rosé to Asia’s First Market – Malaysia
The
casually elegant offering adds a twist of elegance to the refreshing, fun taste
& quality of Somersby lands just in time to add the sparkle to Chinese New Year! And the Dog will just lap it up!
Cider lovers in Malaysia, the festive season is here and we’ve
got the perfect drink for your Chinese New Year celebrations! Somersby
leads innovation in the cider category by introducing the all-new Somersby
Sparkling Rosé, a casually elegant variant that is designed to appeal to more
sophisticated taste buds yet keeps to the familiar refreshment you can expect
from Somersby.
Where you would normally expect Somersby to be a sweet apple
cider, this latest introduction is not just another flavour from Somersby.
Somersby Sparkling Rosé is a semi-sweet apple rosé cider that balances the
flavour of juicy red berries with a refreshing floral aroma on the nose.
The
end product is a perfectly balanced liquid unlike any other, not too sweet, not
too dry and showcases a unique taste profile that carries the same grown up
flavour and structure as sparkling wine, but is lighter and more refreshing.
To mark the introduction of Somersby Sparkling Rosé in Malaysia,
a grand unveil was held at Roofino @ Trillion, Jalan Tun Razak which saw a
venue decked reflecting a stunning orchard inspired concept, radiating a
spring-like atmosphere.
Three hundred guests consisting of media, trade
partners and Carlsberg employees were seen in attendance and dressed to the
nine in their best pink outfits, apt to the theme of the night.
Lars Lehmann, Managing Director of Carlsberg Malaysia unveiled a
stunning bottle 3D video projection mapping which revealed the all-new Somersby
Sparkling Rosé. Simultaneous to the reveal, luscious bottled pink liquid
complete with sparklers made their way to eager guests waiting to have a taste
of the new casually elegant cider.
“Somersby has upheld the best-selling cider reputation in
Malaysia by always bringing consumers new excitement and experiences through
its various offerings.
"Today, we are thrilled to introduce Somersby Sparkling
Rosé to Malaysian consumers, a liquid that is perfect for the festive
celebrations and works great as an after-work drink with friends or an
accompaniment to light meals.
"The ever-evolving preference and demand in the
industry has allowed us to innovate and now offer a great alternative to wine,
sparkling wine, champagne and cocktails through this latest offering,” Lehmann
said.
To experience the best taste and aroma, guests were served
chilled Somersby Sparkling Rosé in an elegant stemmed glass throughout the
night. The event concluded to tunes of pop jazz while guests mingled and sipped
the night away.
In conjunction with the launch, various content and contests
aiming to excite and entice fans of Somersby Sparkling Rosé will be initiated
on social channels and digital platforms.
Somersby will also be running
sampling activities at leading restaurants, concept bars, hypermarkets and
supermarkets where fans will be able to try the all-new Somersby Sparkling
Rosé, conducted from December 2017 to February 2018.
Somersby Sparkling Rosé will be available across Peninsular
Malaysia for a limited period of 6 months in individual bottles (330ml),
4-bottle pack and 2-bottle pack at leading hypermarkets and supermarkets, as
well as 100 premium restaurants and concept bars.
2-bottle packs will only be
available in 7-Eleven convenient stores. Somersby Sparkling Rosé will retail at
a similar price point to Somersby Apple and Somersby Blackberry for this 6
month period.
Visit Carlsberg Malaysia’s
Facebook page to learn more about the newest member of the Somersby family
on www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.
CHEERS TO A NEW ROSY WORLD
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