SOMERSBY TO LAUNCH
DURIAN FLAVORED CIDER!
The first durian
flavoured beer in the world!
DATO KEE HUA CHEE HOLDING A DURIAN AS A PRELUDE TO THE LAUNCH OF SOMERSBY DURIAN CIDER SELLING TOMORROW AT THE NORMAL PRICE AT SELECT OUTLETS
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Many of my darling
readers have commented on the durian I was holding in my arm in the latest
Somersby blogpost.
Of course all were curious to know why I was holding a
prickly durian poking its thorns into my delicate palm as durians and apple
cider are generally not found in the same sentence.
What has durians got to
do with Somersby cider?
If you also noticed,
Somersby’s bigwigs like Gary Tan, Pearl Lai
and top management team were sniggering and smirking in the group photo with me
flaunting the durian.
WILL SOMERSBY NEW DURIAN CIDER BE A MONSTER HIT OR JUST MONSTROUS IDEA?
************************************
Ok, now I can let leak
the secret!
SOMERSBY IS LAUNCHING
THE WORLD’S FIRST DURIAN CIDER!
Sounds ghastly and
vomity or fabulously fantastic?
After all, we already
have durian flavoured ice cream, cupcakes and dessert pastries so why not a
durian flavoured, sparkly beer?
The King of Fruits is
now King of Ciders!
The durian is not the
only new, exotic and out-of-this world flavour to be released either!
Simultaneously as the durian, other flavors released this April include chilli
padi, bitter guord, corinder, cheese, carrot, black beans, potatoes, winter melon, teh tarik, butterfly flowers and cherry blossom!
REFRESHING BUT TAD BLAND
All these will join the current trio
of Somersby Apple Cider, Blackberry
Cider and Sparkling Rose which was launched at Roofino last December!
But since I was part of
the Somersby Superlicious Sexy FlavorS campaign, I brought a durian to the
Somersby Somertime party at Glasshouse as a prelude to the launch.
A sort of teaser of
things to come.
As expected, some
actually asked me jokingly if Somersby would be launching a durian cider to
which I replied “Yes, the first in the world in April”! Naturally they were of
two minds---was I playing along or telling the truth?
Now, the truth is out in
all its pungent fragrance! Yes, the new Somersby Durian cider will be released
to seduce or destroy our palate! You will either love it (like me) or hate it
like many!
Anyway if Somersby
Durian fails in Malaysia, there is always China as the mainlanders love our
durians and import so many we are left with leftovers at high prices! So if the
Chinese start importing Malaysian-brewed Somersby Durian, we will get to enjoy
the real fruit in peace!
