SOMERBYS TO LAUNCH NEW DURIAN FLAVORED CIDER TOMORROW---THE FIRST OF ITS KIND IN THE WORLD! IMAGINE A BEERY CIDER LOADED WITH TINY BITS OF FERMENTING, DECOMPOSING DURIAN TO GIVE IT THE EXTRA KICK! YOU WILL EITHER LOVE IT (LIKE ME) OR RUN TO THE LOO COVERING YOUR MOUTH AND HOPING THE CONCOCTION WOULD NOT LEAK INBETWEEN YOUR FINGERS. SOMERBYS DURIAN CIDER IS BANNED IN EUROPE AS MAT SALLEH CANNT HANDLE THE PUNGENT, TOE-CURLING CIDER BUT THE MALAYSIAN BREWED CIDER IS HOPING TO CONQUER MAINLAND CHINA SINCE THE CHINESE LOVE OUR DURIAN FRUITS! CHECK OUT SOMERSBY FACEBOOK PAGE AND WIN FREE VOUCHERS TO TRY OUT THE NEW DURIAN FLAVOR AS WELL AS OTHER NEW FLAVORS!

KEE@FSWMAG.COM

SOMERSBY TO LAUNCH DURIAN FLAVORED CIDER!

The first durian flavoured beer in the world!

DATO KEE HUA CHEE HOLDING A DURIAN AS A PRELUDE TO THE LAUNCH OF SOMERSBY DURIAN CIDER SELLING TOMORROW AT THE NORMAL PRICE AT SELECT OUTLETS

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Many of my darling readers have commented on the durian I was holding in my arm in the latest Somersby blogpost. 

Of course all were curious to know why I was holding a prickly durian poking its thorns into my delicate palm as durians and apple cider are generally not found in the same sentence.

What has durians got to do with Somersby cider?

If you also noticed, Somersby’s bigwigs like Gary Tan, Pearl Lai and top management team were sniggering and smirking in the group photo with me flaunting the durian.

GARY TAN, PEARL LAI AND DATO KEE HUA CHEE 

 THE DURIAN WAS A GIVEAWAY HINT OF THINGS TO COME

 A DURIAN CIDER WITH PIECES OF FERMENTING, DECOMPOSING DURIAN IS ENOUGH TO GIVE A KNEE-JERK REACTION

 LITTLE DID GUESTS AT THE RECENT SOMERSBY 'SOMERTIME, ANYTIME' PARTY AT GLASSHOUSE REALISE DATO KEE HUA CHEE WAS TOASTING SOMERSBY NEW DURIAN FLAVORED CIDER TO BE LAUNCHED TOMORROW! 

 THE KING OF FRUITS WILL SOON BE THE KING OF CIDERS

WILL SOMERSBY NEW DURIAN CIDER BE A MONSTER HIT OR JUST MONSTROUS IDEA?

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Ok, now I can let leak the secret!

SOMERSBY IS LAUNCHING THE WORLD’S FIRST DURIAN CIDER!

Sounds ghastly and vomity or fabulously fantastic?

After all, we already have durian flavoured ice cream, cupcakes and dessert pastries so why not a durian flavoured, sparkly beer?

The King of Fruits is now King of Ciders!

The durian is not the only new, exotic and out-of-this world flavour to be released either! Simultaneously as the durian, other flavors released this April include chilli padi, bitter guord, corinder, cheese, carrot, black beans, potatoes, winter melon, teh tarik, butterfly flowers and cherry blossom! 

 WEIRD AND WONDERFUL FLAVORS OR JUST WACKY AND WEIRD?

 BITTER MELON IMPARTS A SHARP, BITTER AFTER TASTE, PERFECT AFTER AN ACRIMONIOUS SPLIT 

 DARK, BROODY AND MOODY TO MATCH YOUR FOUL MOOD AFTER A DAY AT OFFICE

 FINE FOR FLIRTY SOCIAL BUTTERFLIES 

 I AM NOT BUGS BUNNY SO I PASS THIS OVER

 I AM A CHINA APEK WITH LOW LACTOSE TOLERANCE SO THIS KILLS ME

 HOT AND SPICY LIKE ME

 TASTES MORE LIKE A SOUP

 KILLER OR KING? YOU DECIDE

 NOT YOUR USUAL TEH TAREK

 I ONLY LIKE THE MAGENTA HUE

 SAKURA SEASON IS NOW AVAILABLE 24/7

REFRESHING BUT TAD BLAND

All these will join the current trio of Somersby Apple Cider, Blackberry Cider and Sparkling Rose which was launched at Roofino last December!

But since I was part of the Somersby Superlicious Sexy FlavorS campaign, I brought a durian to the Somersby Somertime party at Glasshouse as a prelude to the launch.

A sort of teaser of things to come.

As expected, some actually asked me jokingly if Somersby would be launching a durian cider to which I replied “Yes, the first in the world in April”! Naturally they were of two minds---was I playing along or telling the truth?

Now, the truth is out in all its pungent fragrance! Yes, the new Somersby Durian cider will be released to seduce or destroy our palate! You will either love it (like me) or hate it like many!

Anyway if Somersby Durian fails in Malaysia, there is always China as the mainlanders love our durians and import so many we are left with leftovers at high prices! So if the Chinese start importing Malaysian-brewed Somersby Durian, we will get to enjoy the real fruit in peace!