“Open to the New Shades” marketing concept launched in Malaysia Tourism Authority of Thailand (TAT) launches the new campaign “Open to the New Shades of Amazing Thailand” in Malaysia to reflect the unique characteristic of the Thai to welcome visitors from all around the world, regardless of any preference.
*************************************
It is a genuine form of “Thainess” towards sustainable tourism. The campaign is launched to the Malaysian visitors on 2nd May 2018 at Renaissance Kuala Lumpur Hotel.
It was attended by major travel agents, media and invited guests. Mr. Yuthasak Supasorn, TAT Governor, leads the Thai tourism team and presides over the event.
He outlines the wide variety of tourism concepts to attract Malaysian visitors, namely: Gastronomy, Art and Craft, Nature and Beach, Thai Culture, and Way of Life. “This year Thailand is reaching 36 million visitor arrivals. The number of Malaysian visitors to Thailand is ranked no. 2 after China. We have long-established good relationship between two countries.
"It is also very convenient to travel to Thailand both by land transport and by flying, with several flights from many cities in Malaysia to Thailand. TAT constantly works with partners and tour operators to present this new marketing concept to Malaysian visitors and generate substantial sales targeted at specific customer segments; such as, lady travelers, luxury travelers, weddings and honeymooners, and families.
"As Malaysian visitors visit Thailand in large number every year, this new shades concept will offer new perspectives in travelling for Malaysians to experience. Apart from major cities such as Bangkok, Pattaya or Phuket, there are also secondary cities in Thailand awaiting tourists to revisit the Kingdom, namely Mae Hong Son and Yala (Betong).
"For visitors who want to experience something different, community tourism in Thailand has many provinces to welcome you with authentic Thai way of living, such as Ko Klang in Krabi, Ko Kret near Bangkok, Thale Noi in Phatthalung and Ban Bang Phlap in Samut Songkhram”, TAT Governor said.
The gala dinner is featured with Thai cultural performances, Thai boxing demo, and award presentation for media and travel agents in Malaysia.
Mr. Tanes Petsuwan, TAT Deputy Governor for Marketing Communication gives tourism product presentation on the Open to the New Shades concept, which is about asking visitors to “open” their minds and hearts to deepen and widen their experiences into a new perception of attractions and variety of experiences in Thailand.
“Open to the New Shades campaign will introduce brand-new products to Malaysian visitors, or expose a new charming character of well-known destinations through creativity. This campaign is aimed at attracting more repeat visitors and also first-time visitors.
"New perspectives in existing attractions are waiting to be discovered and visitors will also be able to indulge in experiences in new tourist attractions”, Deputy Governor added.
In this event, there are arts & crafts products showcases featured with demonstrations of Thai culture and way of living such as the painting umbrella, fruit carving and many more.
As Thailand’s distinctive cuisine is second to none, guests are served with authentic Thai gastronomy created by Thai Celebrity Chef Chumpol Chaengprai during gala dinner and enjoy tasting Thai food from 4 regions, which has own signature styles.
Last but not least, guests also enjoy live performances by special guests, Mr. Koh Saxman a famous Thai saxophonist , Thai Boxing demonstration by Muay Thai Superstar Buakaw Bunchamek with professional boxers, and Thai cultural dance performance. **************************************
No comments:
Post a Comment