PART 2---FAREL MIKHAIL FASHION EXTRAVAGANZA AT PALACE OF GOLDEN HORSES WAS A REAL, LITERAL FLIGHT OF FANCY

KEE@FSWMAG.COM

Jonammessath MESSAGE FROM JONATHAN KOK, PARTNER OF FAREL MIKHAIL "Title: "Fashion Is In The Air" "First of all, I am very touched so many guests came to support our show. With your attendance, our show became more meaningful and wonderful! A big thanks  to each one of you!  "Secondly, I would also like to thank the Media, Sponsors, Photographers, Videographers, models and my management team as without your support, this event would not have been so successful.  "Sponsors: Hairdo: A Cut Above Salons by Datin Winnie Loo  Makeup Artist: ST Make-up Academy by Steve Stephen  Photographer & Videographer: Foong Chee, Hayashi Alan, Iqqi VR, Fairul Riza, Kezzen Lee, Yusri Ibrahim "Media: Rentak Sejuta: Southeast Asia's #1 Music & Performing Arts News  "Emcee: Dee Darling  "Models: Joan Yeoh, Eileen Gan Luwee, Bkay Nair, Christine Yong, Renee Tang, Michelle Koong, Mikasa Chong, Neesa Sodirman, Danial Tsu Muse: Audris Kok, Geraldine S. Bigar, Bkay Nair& Michelle Koong  Skincare: BloomSkin by Amy Chiew  Lipstick: LAFIO & NED by Fanny Foo  Jewellery: Shinju Pearls by Christina Toh Accessories with Hand Bag: First time Around by Ab Ghani Salleh  Supporting by Video: Amber Chia & Sayang-Sayang DSV  Our show of "Fashion Is In The Air" with helicopter was successfully held at Palace of the Golden Horses.  This launching of new collection of batik for Men and Women  will be ready for online sale from 27th August 2018.

FASHION IS IN THE AIR ON SUNDAY 19 AUGUST 2018:

A Farel Mikhail’s first

Forget about the typical fashion show on the runway. How about arriving in style from the air and catch a glimpse of beautiful tropical floral fashion show like never before?

“Fashion is in the air” is an innovative fashion show that defines new creative trend’s and a departure from the usual fashion runway. A rare showcase of fashion and beauties at the Grand Palace of the Golden Horses on August 19, the show is helmed by rising star in the fashion industry, Farel Mikhail International.

The designers will arrive by helicopter and flanked by the models, comprising members of Styleicon Prestige and other professional models. Apart from collaboration with Urban Box, Farel Mikhail also collaborate with Shinju Pearls for accessories, BloomSkin for Skin Care, NottingHeels for footwear and First Time Around for handbags.

Making a bold fashion statement

“We want to promote Malaysia as a fashion hub for batik through this fashion show which features tropical flowers in modern kebaya-inspired designs. And this is the first time we do a fashion show with a grand appearance from the helicopter.,” says Farel Mikhail.

“We want to create a new Trend for Malaysia with using batik concept as one of our local tradisional wear. This Fashion Show with helicopter is one of the first time ever in Malaysia.” says Jonathan.

The entire show will be elegant and colourful with catwalk on the runway of the hotel lobby rather than the ballroom. The hotel guests together with over 100 invited guests will be able to catch a glimpse of this show.

Farel adds, “Fashion beneath the wings” is not just another fashion show as it has a powerful message of love for nature and Malaysia. We want the world to know Malaysia has its own unique and exotic designs, especially our floral batik. Remember Bette Midler’s song “Wings beneath my wings”? Our “Fashion beneath the wings” will surely be an inspiring ground-breaking fashion show.”

Farel Mikhail is a Malaysian fashion brand for over eight years. The founder, Farel himself is an award-winning designer, well-recognised in the fashion community. The brand made headlines in many fashion events, namely, Malaysia Fashion Week, Islamic Fashion Festival, KL International Hijab Fair, KL Fashion Week and many more.

This is much attributed to his strong marketing partner, Jonathan, founder of Urban Box.

It looks like Malaysia is set to soar in the fashion scene with more rising fashion designers who are risk-taker and think out-of-the-box.

About Farel Mikhail International Sdn Bhd

Farel Mikhail is Malaysia’s homegrown brand set to make waves in the international fashion scene. The brand made its debut in 2010 with menswear and soon, the founder, Farel Mikhail himself was awarded Best Menswear during Anugerah Bintang Popular Berita Harian 2012. With the increasing demands for urban stylish ladieswear and Muslimah fashion, Farel Mikhail forays into the women’s fashion with his trademark fashion of more curves for women of the new millennium. Since then, the brand has made headlines in Malaysia Fashion Week, Islamic Fashion Festival, KL International Hijab Fair, KL Fashion Week, Batik Fashion Show and many others. Farel also boosts his career with the support of the Government especially Matrade by organising his own fashion show such as Aidilfitri Fashion Week – Syawalista KL, featuring the latest Hari Raya collection.

About Urban Box

Urban Box is starting from last year 2017, which business nature is event management with charity, ladies couture one stop solutions, and also a mobile apps for Fashion and Lifestyle which expecting to launching next year 2019.   

The Founder of Urban Box name (Jonathan), who is Managing Director of JK Prestige and also Co-Founder of Farel Mikhail Malaysia is creating this company Urban Box due to inspired by a Fashion and also to support empowerment women.

This company also take a part to become Co-organizer with Farel Mikhail Malaysia, which the event name “Syawalista Fashion Week KL 2017”.   

The owner of this Urban Box believed that will bring this apps store into international market future.    

MAGNIFICENT AND SWEEPING STAIRCASE AT PALACE OF GOLDEN HORSES IS IDEAL FOR FASHION SHOWS AND GRAND ENTRANCES 

START OF FAREL MIKHAIL SUMMER SHOW 2018!

IN CHRONOLOGICAL ORDER