ROLLS-ROYCE
HOSTS A BLACK BADGE WEEKEND AT
PUTERI HARBOUR,
JOHOR
EXECUTIVE DIRECTOR OF ROLLS-ROYCE MOTOR CARS KUALA LUMPUR ANAS ZAWAWI KHALID WITH HIS HIGHNESS TUNKU TEMENGGONG JOHORE TUNKU IDRIS ISKANDAR IBNI SULTAN IBRAHIM ISKANDAR
CHAIRMAN OF STYLO GENTLEMEN WEEKEND ROLV REISSIGER, 2 VIPS, ANAS ZAWAWI KHALID, HIS HIGHNESS TUNKU TEMENGGONG JOHORE TUNKU IDRIS SULTAN IBRAHIM ISKANDAR, DATO MICHAEL ONG, DATO PROFESSOR JIMMY CHOO AND DATO NANCY YEOH PRESIDENT FOUNDER OF STYLO INTERNATIONAL
HIS HIGHNESS TUNKU TEMENGGONG JOHORE TUNKU IDRIS SULTAN IBRAHIM ISKANDAR DEPARTING FOR SPICE GRILL DINNER HOSTED BY ROLLS-ROYCE ASIA-PACIFIC
HYPNOTIC AND MAGICALLY MESMERISING!
A rare trio of Rolls-Royce Black Badge motor cars: (left) Wraith
Black Badge in Ensign Red; (centre) Wraith Black Badge in Dark Indigo and (right)
Ghost Black Badge in Black
EACH COSTS AROUND RM 2.3 TO RM 3 MILLION
*******************************
For the first time, the super luxury brand Rolls-Royce Motor
Cars presented a showcase of Black Badge cars at a specially prepared Pavilion
located in Puteri Harbour, Johor.
Executives from Rolls-Royce Motor Cars Kuala Lumpur, the sole
authorised dealership for Malaysia, the brand’s Asia Pacific regional office
and Malaysian industry attended an event to launch the range in the country.
Rolls-Royce Black
Badge Debut for Malaysia
On public display for the first time in Malaysia was a rarely
seen trio of Black Badge cars comprising two Wraith Black Badge cars (fastback
coupe) – the most powerful Rolls-Royce ever built – and Ghost Black Badge
(saloon). Both models are powered by 6.6 Litre V12 twin turbo engines producing
effortless power (624hp/603 hp respectively) and performance (0-100km/h in 4.5
and 4.8 seconds). The presence of the
Ensign Red car was a reminder that Black Badge cars need not be black.
The introduction to Malaysia by Rolls-Royce Motor Cars Kuala
Lumpur of a permanent Bespoke family of motor cars called Black Badge is in
response to the differing lifestyle requirements of an increasingly younger,
more dynamic patron of luxury in the country.
The Black Badge cars differ from
standard models with a bolder styling, use of contemporary materials such as
carbon fibre and subtle engineering enhancements, providing added performance. Customers
can order from over 44,000 different colours.
“We are confident of a positive response to Black Badge, as Malaysia
offers good driving conditions and a growing customer base of successful people
who are younger and dynamic.
"Malaysia has a vibrant luxury and car culture. The
development of Johor’s luxury ‘hot spots’ such as Puteri Harbour and the
Iskandar region, along with interest from potential customers, contributed to
our decision to launch this exclusive range of cars here for the first time in
Malaysia,” said Anas Zawawi Khalid, Director, Quill Motorcars Sdn Bhd.
A Black Badge
Weekend at Puteri Harbour
The Rolls-Royce Pavilion is the hub of attention this weekend
in Johor for many who are new to the brand. The event is an opportunity for
enthusiasts to view some highly exclusive super-luxury cars. The Rolls-Royce
Motor Cars Kuala Lumpur team is hosting select test drives for potential
customers.
About
Rolls-Royce Motor Cars
A subsidiary of the BMW Group, Rolls-Royce Motor Cars is
totally separate from Rolls-Royce plc. More than 1800 skilled men and women are
employed at the Home of Rolls-Royce in the United Kingdom, a fivefold increase
since the company was launched in 2003.
The company’s super-luxury motor cars are commissioned by
customers in almost 50 countries around the world. Its flagship, the eighth
generation Phantom has been consistently confirmed by media as “the best car in
the world”. The company also produces
Wraith, Ghost and Dawn, as well as a new pinnacle SUV called Cullinan, due for its
Malaysia launch in the near future.
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The Black Badge
story
Since it was launched, Black Badge has become the most
commanding presence on the super-luxury landscape. Its authentic Bespoke
engineering and design approach has answered the demands of those customers who
have said “Build us a Rolls-Royce like no other”.
Black Badge is Rolls-Royce’s response to a small and select
group of clients who have asked the marque for motor cars with specific,
focused characteristics that reflect their different take on life, success and
the luxury they consume. These people choose to define themselves differently
from their wider social group; a subset within a subset.
For over a century such individuals, possessed of a dark and
restless spirit, have been drawn to Rolls-Royce’s unique allure. Luminaries including Sir Malcolm Campbell, Howard
Hughes and Muhammed Ali have all shared the marque’s founding philosophy; an
uncompromising refusal to accept the status quo and a constant yearn to innovate, create and advance.
Their restless spirit was also shared by the marque’s
co-founder; himself one of the great disrupters of his day. The Honourable C.S.
Rolls was a man in a hurry. Not satisfied with fundamentally altering the
road-car landscape, he sought more and pursued his appetite for advancement and
adventure in the air; a passion that would ultimately lead to his untimely
demise aged just 33.
It is this indomitable spirit that, since the launch of Black
Badge, has captivated so many of today’s young owners, who are drawn to
Rolls-Royce in the knowledge that no other luxury house is possessed of the
vision and flexibility to meet their demands both in design and engineering
terms. Indeed, Black Badge serves to amplify the inherent characteristics that
have driven so many new, younger patrons of luxury to the marque.
BELOW--- SPEECH BY ANAS KHALID OF ROLLS-ROYCE MOTOR CARS KUALA LUMPUR
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