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Empire by Zouk brings hip hop
up to the clouds at Resorts World Genting
The club is set to be the
hottest spot in town with cutting-edge lighting, sounds and artwork
When you mention clubbing to anyone in Malaysia, the Zouk brand
immediately comes to mind. This is the standard set by Zouk which
originated in Singapore and was voted third best club in the world in the DJ
Mag Top 100 Clubs DJ Ranking.
The clubbing experience in Malaysia has just got bigger and better than ever with Zouk Atrium which encompasses the
main club Zouk, Empire by Zouk, RedTail by Zouk, RedTail Karaoke as well as a
RedTail BBQ outlet and Fuhu a new vibe dining restaurant in 2019, all in one
trendsetting space.
Empire is one of Zouk Genting’s two club outlets, and
one of the newest concepts introduced under the Zouk umbrella. The idea
behind Empire stems from a hip-hop themed, dual club-lounge reminiscent of upscale, private lounges in New York.
Empire by Zouk opened
its doors on 21st November to invite all lovers of hip hop, fashion
and anyone who simply loves to party.
“Resorts World
Genting was a natural fit since it is the pioneer integrated resort of our
parent company,” said Andrew Li, Executive Director & Chief Executive
Officer Zouk Group. “With the
introduction of Zouk, it is our hope to expand its market segment, enhance and
diversify the lifestyle experiences in the resort. I’m excited for guests to
experience the music and vibe at Empire.
"Deliberately apparent with its
references and swanky design language, the space to me, is captivating with an
old-school charm that is further amplified by music that will be played. Zouk
has always been loved for being a multi-concept complex and we are looking to
create that experience to the guests at Resorts World Genting.
"With the rising
popularity and appreciation of hip-hop culture, we thought it’d be an opportune
moment to introduce a brand new hip-hop angled concept.”
“We’re looking
to redefine the clubbing experience yet again and I believe we’ve achieved that
at Empire by Zouk,” said Joseph Ryan, Project Director of Zouk Genting.
“When
we started creating the space, we wanted a place that visitors would feel as if
they have stepped into an alternate universe. We’ve paid attention to each
detail and worked with experts in their own field in terms of lighting, the
sound system and the art that is the focal point of the club to create the best
club in Malaysia.”
Spanning 5,000
square feet inside Zouk Atrium of over 40,000 square feet, Empire will
seamlessly have an urban blend of art, fashion and music. Designed in homage to
the global cultural reach of the genre, Empire drops with swagger from the Bronx-inspired
graffiti to Compton-infused flows.
At 6,000 feet above sea level at Resorts
World Genting, Empire will be the new hip-hop central of Malaysia, bringing
street beats and urban vibes. In true Zouk fashion of having separate areas to
cater for different tastes, Empire is dedicated to hip hop.
It is perfect for a private party for anyone looking to throw a blowout for up to
500 people with a bar and 20 tables. A 20 feet long LED screen takes centre
stage to illuminate the club behind the DJ console to host the best DJs
in the world including guest DJs from Zouk Singapore.
Global leaders LEDs Control who have played a
part in clubs worldwide created the massive piece to make the club a visual
feast.
The artwork that
decks the walls looks like something out of a European Art Gallery with a funky
modern twist. Curated by Singaporean art consultants The Artling, the artwork
was actually exclusively created for the space at Empire by Malaysian artist
Umibaizurah Mahir Ismail whose works are collected by various
institutions and private collectors including the National Art Gallery Malaysia
and the Asia Arts Network in Seoul, South Korea.
Using her distinct style of
collage and mixed media, Ismail created a set of five works which has playful
tongue-in-cheek narratives by juxtaposing the old and the new with notions of
satire thrown into the mix.
More artwork is extended to the restroom with two
pieces by Najzil Layin from Indonesia who created two pieces that incorporated
the spirited characteristics of the club with a playful nod to Banksy’s ‘Rage,
The Flower Thrower’.
Whilst food is
not always the focus at clubs, Zouk Genting is looking to change that. “With
the upcoming launch of Fuhu, we are looking to continue building our
F&B portfolio,” shared Chef Steven Chou, Culinary Director of Zouk Group.
"At Zouk Genting, I will be focusing on incorporating delicious
tastes, matched with theatrical presentation, exciting surrounding atmosphere
and friendly yet finessed service from the moment you arrive to the minute you
leave. The end goal is to contribute to building Zouk’s
establishments as the ultimate hotspot for wine, dine and play.”
If one club is not enough, keep the party
going all night long by heading to the main club Zouk, opening 31st
December 2018 with a special New Year’s Eve party. DJ Che Molly from one
of Zouk Singapore’s repertoire of resident DJs will be on hand to usher in 2019.
Chosen to be the club’s first female resident for her versatility and
adaptability, Che’Molly is well versed in multiple genres of dance music
ranging from commercial EDM, to her personal favourite, the underground sounds
of House and Techno. Entry is RM50 including one drink.
Adjacent to the
clubs is RedTail by Zouk, a social gaming lounge decked out in eclectic art
that is perfect as a pre-drinking spot with a huge variety of games such as
Giant Beer Pong, Giant Jenga, fusball and even electronic games machines.
If
you’re a keen songbird looking to blow off some steam with friends, RedTail
karaoke is the place for you with six rooms adorned with fun mascots such as
Steve the drum-playing gorilla, Eddy the saxophone-playing panda and Joe the
break dancing flamingo.
Visitors can expect fresh new experiences with
different themes across Reggae, K-pop, EDM, Rock and the Classics to explore. Visitors
can then end the night by staying at one of the seven hotels spread throughout
Resorts World Genting.
Empire by Zouk opens from 11.00pm to 3.00am and at the Zouk Atrium, Level G
of SkyAvenue, Resorts World Genting. For more information, call +603 2718 1118
or visit www.rwgenting.com
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