THE FEMININE SIDE OF MB&F. THE NEW MB&F WATCHES FOR WOMEN AR E SO ASTONISHING AND SEXY I BET MANY MEN WILL BE WEARING THEM! AND WHY NOT SINCE DIAMONDS ALONE DO NOT A WOMAN MAKETH! THE TRIO STARTS FROM RM 450,000 FOR DIAMOND BEZEL, RM 720,000 FOR FULL ROUND DIAMOND AND RM 1.4 MILLION FOR FULL BAGUETTE!

KEE@FSWMAG.COM

When Maximilian Büsser started MB&F, his emotions ranged from passion and relief to strong anger. Anger against himself – he had sold out and become a marketer – and anger towards the watchmaking industry, which was selling its soul for double-digit growth. 

He started the rebellion called MB&F and created fiercely unconventional timepieces in a totally personal and selfish way: mechanical sculptures which only he needed to believe in.

After 14 years of creating Machines for himself, it was finally time to create for someone else. Max realised that during all those years, his entire family had been exclusively women: his mother, his wife and his two daughters. It was time to create a piece for the women in his life.

This was challenging. Not only had Max completely lost any reflexes as to how to create for anyone else, but he had to admit that he had no idea what a woman wants… there was no way he could create a piece trying to put himself in her shoes. He had to take a different approach and decided to integrate into this creation everything he loves in the women of his life. 

Most essentially, this boiled down to a surprising mix of energy on one hand, and elegance on the other... and of course, it had to remain a three-dimensional mechanical sculpture.

Today we present the Legacy Machine FlyingT: our very first piece dedicated to women. Under a high-domed sapphire crystal and towering above a central pillar symbolising energy, a 60-second flying tourbillon, which gives the piece its name. At 7 o’clock and at 50 degrees, a delicate sub-dial with serpentine hands offers the time, but only to the wearer; a very intimate indication of the time. 

Underneath the slender 18K white gold case, the energy source of the 280-component automatic movement: a winding rotor in the shape of a sun, offering a generous 100 hours of power reserve.

The LM FlyingT launches in three 18K white gold versions:

1; DIAMOND BEZEL AND DIAMOND SET CASE

Diamond-set case with black lacquer dial plate (CHF 108,000 / EUR 100,000 / USD 115,000 + VAT);

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FULL ROUND DIAMOND SET CASE AND DIAL

Fully diamond-set case and dial plate (CH 135,000 / EUR 125,000 / USD 145,000 + VAT);

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FULL BAGUETTE DIAMOND SET CASE AND DIAL

Fully baguette diamond-set case and dial plate (CHF 298,000 / EUR 278,000 / USD 315,000 + VAT).