PHOTOS BY CANON POWERSHOT SX 720 HS
VISIT WWW.HALALHOLIDAY.COM
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Matta Speech by Dato KL Tan, President of Malaysian Association of Tour and Travel Agents
DATO KL TAN
"First of all, it is an honor to be here with you today. You are the
elite, the top 5 percent of players in this industry. 2 weeks ago, Mr. Rahman
called me to come for this big event and I was quite reluctant to do so, but
after he briefs me on the overview that this is one of the very best times to
be working in this travel industry, and I agree.
And I would like to thank Mr. Rahman my fellow Matta committee exco
(when -when) for inviting me to this big day of his company launching. Mr.
Rahman has contributed so much for Matta during his terms and appreciates his
effort more to come.
For many years in Matta, I’m going to share with you some of the
most important information that has ever been discovered in this travel
industry. You are really going to enjoy the time we spend together this
afternoon.
My recent statement on the Malaysia Tourism Industry is facing a
challenging time and urgent needs to make a comeback.
Years to come, there will be many changes, more competition, and
plenty of opportunities in the travel industry than ever before. And 90 percent
of the players in our local travel industry will be doing something different
within the next two years if they do not rapidly adapt to these changes.”
One of our Malaysia low-cost carrier (AirAsia) just announced to
disrupt the online travel agency and looking to put a place in the world map.
In this thriving age of e-commerce and digitalization, the time has
come for the traditional travel business to be transformed to precision digital
business models across the globe. Yet Malaysia tourism related industry is in
the infancy stage or makes no move on the proliferation rise of a new era to
disrupt the entire travel industry to be more productive and agile.
Most
business leaders agree that digitalization will eventually culminate in the
optimization of the travel industry. How can we not stay on top of such rapid
radical changes in digitalization? Why wait?
Matta focuses on helping the tourism players embrace the
hyper-connectivity and interoperability between travel-related industries and
the digital world for the better business outcome.
Travel agent owner needs to take market positioning and stay away
from swept out of the market share, sale managers and leaders who are
responsible for driving innovation and company growth.
The conventional travel agency that relies on experience and
instinct is not good enough, Comprehensive understanding of trends in the
digital marketing landscape and allows strategically align data-driven
performance business goal by staying industry relevant.
Malaysia Travel Agent Market
According to recent research, there is less than 1% out of the 5,000
travel agencies that actually do online booking.
Less than 40% have a digital presence
less 10% somehow do digital marketing,
less than 5% invest in a digital team
Both offline and online presence is important, for instance
You have staff answering calls from weekday Mon to Sat during
operating hours
And what about after operating hours?
Your loyal customer just finished work, had dinner, spend times with
family and left with little time to search for their dream holiday, flight or
hotel. Either they book in other online travel platform and you just lost a
customer that you have built for more than 5 years.
Think of 7-11 taking over the traditional grocery store being 24
hours operated.
Now think of 7-11 going online. Your customer could browse and do
valuable research on all your products and make booking offline or online.
Minus all the phone calling and emailing thus save on human power. Digital
technology has changed the way we connect with guests, creating a 24/7
relationship in and out.
Needs to make sure customers can be served in a seamless way through
whatever channel they wish, for those prefer personal touch on offline, you are
there to serve and those prefer digital, you make a sale instantly. Either way,
you never lose a customer again.
Invest in digital allows you to understand and keep your customers'
relationship better and take precision and prescriptive in your products and
marketing
That’s good news for the all offline agent industry that yet to go
digital and certainly, there is huge opportunity to gain in the vast market.
I do have a little request for our industry players when you achieve
success. Please share your thoughts and inspire other younger agency. Our
Malaysia agency industry desperately needs mentorship and collaboration within
the travel industry.
I wish everyone great success in your continued business endeavors."
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PAPUH President Speech by DATO SRI HAJI RAZALI MOHD SHAM
Bismillahirrahmaanirrahiim.
The representative of Minister of Tourism,
Arts & Culture of Malaysia,
Datuk Tan Kok Liang, President of Malaysian Association of Tour &
Travel Agents, MATTA,
Mr. Uzaidi bin Udani, President of Malaysian Inbound Tourism
Association, MITA, who is also the Chairman of Malaysia Tourism Council, MTC,
Datuk K. Tangavelu, President of Malaysian Indian Tour & Travel
Association, MITA,
Mr. Ab Rahman Mohd Ali, Chief Executive Officer of HalalHoliday,
Tan Sris, Toh Puans, Datuk Sris, Datin Sris, Datuks, Datins,
Distinguished guests, ladies & gentlemen.
Assalamu’alaikum WBT & Good Day to you.
Thank you to the launching committee members of the World’s 1st
Muslim Friendly Online Travel Marketplace, HalalHoliday for giving me the
opportunity to deliver my speech in this fine afternoon.
Ladies & Gentlemen,
In the current world that is increasing and rapidly growing with
technological advancement, the tourism industry is also swept along with the
flow, as shown with the development of Online Travel Agents, or OTAs. It began
with the hotel sector, the towards the reservation & ticketing sector, now
has started to spread towards other aspects of tourism, including Umrah &
Hajj.
It is with the blessings of The Almighty that Umrah & Hajj sector
are not left behind in the flow of technology development in the industry. The
announcement made by the Saudi Government earlier this year, to create e- visa
system for Umrah & Hajj pilgrims, is a very excellent effort to facilitate
the pilgrims in their journey of worship & faith. This initiative will also
help raise the overall number of pilgrims all around the world, in their quest
to perform Umrah & Hajj.
This initiative will also provide opportunities for tour & travel
agencies, known for their efficiency and management excellence in Umrah &
Hajj, to widen their network of services to the whole world, and not subjected
to Malaysian pilgrims only. This will also help to boost the country’s economy
to a higher level than before.
The process of digitalization of tourism industry, too, will help the
Ministry in their effort to eradicate frauds in Umrah & Hajj, which plagues
the country, done by irresponsible parties & individuals. Through the
screening process outlined by the Ministry in the implementation of Lesen Khas
Umrah, or LKU, the OTA entrepreneurs could help in this effort by allowing only
registered and qualified agents to do online businesses with their portal.
For Muslim travellers around the world, the launching of Halal Holiday
is also a blessing and brilliant initiative, allowing them to travel and
perform Umrah & Hajj without hesitation and worry regarding Halal food and
their prayers.
This initiative will also help the Muslim- friendly tourism sector to
grow even more. According to the report from The New York Times, Muslim tourist
numbers have increased by 30% since 2016, and it is estimated that this sector
will contribute USD300 billion from USD 180 billion for the world’s economy
within the next decade.
Congratulations to POTO Travel & Tours, RAFA Travel & Tour,
MUSFITS, and HWH International Corporation for this brilliant initiative.
Hopefully, with this launch, it will further boost the country’s economy
through the tourism sector, as well as Umrah & Hajj.
Thank You.
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WHHM CEO Speech by ABDUL RAHMAN MOHD ALI
Hello, everyone. Thank you for having me.
My name is Ab Rahman, and I am the CEO of HalalHoliday.
First, I would like to thank you MOTAC our
Minister of Tourism – Dato Mohammadin Ketapi to have you officially to support
this event of ours and align with Visit Malaysia 2020 vision to joint effort
to attract 30 millions visitors for the year 2020.
I see many familiar faces today that
supported this launching event, there are people from the tourism industry –
ITC, Tourism Malaysia, Matta, Papuh, friends from the Airlines industry
(Turkish Airlines, Oman Air, Etihad Airways, Emirates), Genting Cruise Lines,
GDS, tourism board, Travel providers, NGO, Mybha Hotel association, so many
Bankers, partners, friends and people all over the world that flown over to
KL. We have China, HK, Vietnam, Indonesia, Singapore, Saudi and all over
Malaysia
To begin, I would like to run an exercise
with everyone, an exercise that is so important because that how and why we
started Halalholiday.com. It’s called Imagination.
Slide 1
Imagine you are in front of your computer
or mobile phone and searching for your favorite holiday destination. You look
at your dream holiday or pilgrimage, it could be your personal trip, faith
trip, trips with purpose, weekend trips, soulmate trip, honeymoon, family trip
or business cum holiday. All your smiling face and Dopamine runs through your
whole body until something is not right.
Slide 2
The price does not match your requirement
or the date you wanted is fully booked or you wanted to upgrade your hotel
rooms and it does not allow or the choice of hotels is not allowed to change
or whatever other reasons everyone’s desire. Is so frustrating isn’t it?
Slide 3
How differently would you like to have a
personalize and flexible travel marketplace to allow you to book for your
dream holiday.
Slide 4
Who
we are?
I have been in the tourism industry for
more than 30 years and been operating as offline travel agent all these years
and those are the same issues & problems we are facing every day. I
believe we have many related tourism industry players here today whom will
agree to what I just said.
Why
OTA
We ask ourselves where we will be in the
next 5 or perhaps 10 years from now. Still doing the same routine and allowing
our market share to shrink? What need to be change and we took the opportunity
to enter to this hypercompetitive OTAs massive industry where the giants are
spending billions in their investment in technology and A&P every year.
Slide 5
There are thousands of OTAs in the world
today, mainly western OTAs started 20++ years ago whereby Asia do have a
handful recently. I do not want to name them, but I believe everyone knows who
they are.
Slide 6
So, we keep asking ourselves – How, How and
we got the answer. It’s to do what we are really good at and we have been
doing it right and for a long time to understand the needs of the Muslim
market
Slide 7
We got offline covered and an emerging
online trend to explore, yes, we hear this industry is fully penetrated. But
we took the calculated risk and to have fun. Isn’t the journey of the travel
itself to have fun? Isn’t Chef Wan having fun and passion to run this place?
Slide 8
HalalHoliday.com - Muslim Friendly Online
Travel Marketplace – not just a booking website for travelers.
But a personalised and flexible online
marketplace for universal travelers & Muslim travelers
Slide 9
Slide 10
Our Mission - Halal Holiday mission is to
empower Muslim pilgrims or leisure traveler a vehemently desire to confidently
experience travel destinations anywhere in the world while still adhering to
their faith-based needs.
Our Values – Your Travel Our Assurance
Slide 11
We are working closely with MUSFITS – Muslim
Friendly International Travel Standard.
- Providing
guidance and training on Halal Food for travelers & suppliers alike
- Educate DMCs (Destination Management Company)
on Solat & prayer time compliance and suitable locations for Muslims
to perform their faith
- Educate
travelers and DMCs on the importance and suitable locations for Muslims
to do their ablutions
- Assist DMCs to ensure their clients feel safe from
Islamophobics, while being worry- free from any form of frauds and
cheating.
Slide 12
What
We Offer?
To Best
Capitalize on Market Opportunities, we are Focusing our Operations in 6 Core
Commercial Areas
Flight - 500++ airlines connected thru GDS
providing instant online booking
Hotel - 600,000 hotels over 180 countries
providing best available rate online
Cruise – Genting Cruise as our cruise
partner that provides Halal Meals
Slide 13
Holiday Tour – Outbound Holiday tour in
more than 60 destination and counting
Malaysia
Truly Asia – Our proud Inbound tour to explore Malaysia exclusive Borneo
Adventure, Muslim Trail, Native Tribe, Colored Cultural and beyond thrilled
local experience products.
Umrah – Group Umrah and Planned
Umrah. Most common package in the market. Fixed date, Fixed number of days,
fixed hotel and so on. All fixed, well it’s good for first timer pilgrims.
However, there are pilgrims that are
demanding better package
Allow
me to introduce Our dynamic package – We want to allow the pilgrims to have
privilege to personalize their faith journey and having Flexibility in Choice
of Staying Period, Destination Choices
Hotel Category, Room Type Choices
and Means of Transport Arrangement.
Today is our big day to launch our
HalalHoliday beta version, we know we are not perfect, but we are improving
everyday and with the support of everyone. We believe we can achieve our
vision.
Our beta version only Truly
Malaysia, Holiday Tours, & Umrah is open for online book right now.
However, our hotels & flights, will be available in September 2019. For
cruise, we are waiting for the live API with Genting Cruise Lines.
Slide
14
Where
is the market
What
is the Total Addressable Market
What
is the Total Serviceable Market
What
is the Total Obtainable Market
Slide
15
World Muslim Population
Total Addressable Market - 1.8 billion
Total Serviceable Market - 1 billion
Total Obtainable Market (Malaysia
& Indonesia) - 250 million
World
Muslim Travel
Total Addressable Market - USD 140 million
Total Serviceable Market in Asia - USD 18 million
Total Obtainable Market (Malaysia
& Indonesia) - USD 9 million
Slide 16
World
Haj & Umrah Travel
Total Addressable Market - 19 million
Total Serviceable Market in Asia - 6.5 million
Total Obtainable Market (Malaysia
& Indonesia) - 1.5 million
Average
Revenue Per User
Travel ARPU - USD 420
Mobility ARPU - USD 325
Umrah ARPU - USD 1,300
Slide 17
Malaysia
e-Travel Market 2018
e-travel User - 5.4m
e-Travel ARPU - USD
$304
e-Travel Total Revenue - USD $3 Billion
e-travel Penetration Rate - 14.3%
e-Travel CAGR - 12.6%
Global Revenue Ranking - 34
Source: Statista, SA Ministry of Hajj &
Umrah and Mastercard-Crescent Rating Global Muslim Travel Index 2018.
Slide 18
Based on
the data, We believe that the offline-to-online opportunity is significant,
the truth is as long as our online experience is good, swift in comparing travel
options, travelers will accept and trust to book online and we were able to
capture the huge opportunity from the geographic market among the young
travelers.
Slide 19
Second, to have more exclusive and
exciting products
Third, Easy & friendly booking
platform
Having a proactive and successful formula
will allow Halal Holiday to achieve company vision and sustain us in the hyper
connectivity OTAs market
Conclusion
Slide
20
This is
history – we are here to create history and only distinctive people take
action to make a better life for others.
Through great endeavor from different efforts and contribution
throughout many peoples of all nations with common purpose to achieve. One goal - Halal Holiday
I would like to thank you to my team, my
partners, my contender, those who contributed or supported whether directly or
indirectly, more to collaborate in the future and lastly to my sponsors (IBC Assets Berhad, Travelport, Turkish Airlines, Oman Air)
to make this day happen.
If I miss out any names, please forgive me. Aiya, I have to remember to thank Sara our
robot, she is a quite a bit of character if I miss to thank her. Ha-ha
Thank you everyone.
SPEECH ON BEHALF OF YB DATUK MOHAMADDIN BIN
KETAPI
MINISTER OF TOURISM, ARTS AND
CULTURE MALAYSIA
LAUNCHING OF
HALALHOLIDAY.COM AT
DE. WAN 1958 BY CHEF WAN,
KUALA LUMPUR
11 JULY
2019 (THURSDAY)
Bismillahir
Rahmanir Raheem
In the
name of Allah the Most Compassionate the Most Merciful
A Very
Good Evening to:
1) Mr. Abdul Rahman Mohd Ali
CEO of POTO Leisure Group
-Salutations-
Distinguished
Guests,
Members
of the Media,
Ladies
and Gentlemen.
The
Honourable Minister of Tourism, Arts & Culture, YB Datuk Mohamaddin Ketapi
is unable to join us this afternoon due to urgent matters that he needed to attend.
The Honourable Minister sends his sincere apologies and wishes for today’s
programme to be a success.
In
this light, he has given me – as my capacity of Director General of the Islamic
Tourism Centre, the mandate to convey his speech to everyone in attendance
which I will now recite:
Assalamu’alaIkum
warahmatullahi wabarakatuh
1. It is most pleasurable for me to welcome
you all to both Malaysia and Kuala Lumpur.
2. Alhamdulillah we are blessed to be given the
opportunity to gather here this afternoon to witness the launching of the new
Muslim Friendly Online Travel Marketplace, Halalholiday.com
3. This online market place will enable us to welcome
the world in general, the Muslim traveller market in particular to our shores,
as we gear up for Visit Malaysia 2020.
Ladies
and Gentlemen,
4. The tourism industry played a vital role
this year for the Malaysian economy. Over 6.7 million visitors were registered
in this first quarter of the year with a positive growth of 16.9 percent in
terms of expenditure.
5. As the general Malaysian tourism industry
keeps its momentum going, The Islamic tourism sector / Muslim Friendly tourism
segment could further enhance visitor arrivals, contribute to economic growth
and help drive investments.
Last year in 2018, Malaysia received 5.2 million
Muslim tourists to Malaysia, making up 20.1% from the overall tourist arrivals
to Malaysia (Total
tourist arrivals to Malaysia in 2018: 25.8 million). An
increase of the numbers annually will assist us in achieving 30 million tourist
arrivals for the year 2020.
Ladies
and Gentlemen,
6. The core role of tourism is nothing new.
Throughout the years, the flexibility to travel has lain at the heart of a
country’s evolution. It has perpetually been connected to business and growth,
as well as experiencing country’s unique cultural offers.
7. Change is one of the constant matters in
travel. There are numerous of obscurity which happened last ten years where the
market size and the nature of tourism have transformed beyond recognition.
8. In 2007, Malaysia barely crossed 20 million
tourist arrival mark, with RM53 billion receipts recorded. Fast forward to 2018
Malaysia received 26 million tourist arrivals, with RM84 billion receipts.
9. Those figures remind us that this industry
does not stand still, and hence tourism is not something we can take for
granted. The world is a much more accessible place.
10. Nowadays, travellers are even more
adventurous, markets are more diverse, and the global race is even more
competitive.
11. With cheaper flights and more flexibility
opened up by digital technology, the number of global travellers has soared to
1.3 billion a year, giving us all greater economic opportunities than ever
before.
12. Our economies and societies are undergoing
tremendous changes at the moment. Many of these changes are fuelled by the new
technologies and innovative ways to do business and interactions. The travel
digital revolution is sweeping aside barriers of geography and distance with
massive impacts around the world.
13. The digital revolution has already started,
new ideas and technologies will deeply affect the lives of peoples and companies,
both big and small.
14. Digital Transformation will bring synergies,
efficiency and productivity gains. The combination use of digital technologies
with travel related products brings out new and innovative business models,
generates competiveness, jobs, growth and providing benefits for consumers and
entrepreneurs.
15. We see Halalholiday,com – the aforementioned
Muslim Friendly Online Travel Marketplace, can cater to the influx of a new
breed of young Muslim travellers with a burning desire to explore the world
confidentially while still adhering to their faith-based needs. Younger travellers
and family oriented prefer greater choices, unique experiences and constant
connectivity.
This can be seen with the growth of Muslim lifestyle segments
such as halal delicacies and fun which link perfectly with the travel market.
The future of Muslim travel is clearly sustainable and scalable. It is indeed a
global mega-trend that will have a huge impact on us. It brings tremendous
opportunities that we should seize.
Ladies
and Gentlemen,
16. We’re now seeing a thousand-fold in the great
emerging markets of Muslim Travellers. According to a joint research conducted
by MasterCard and Crescentrating entitled the Global Muslim Travel Index, there
were an estimated of 140 million international Muslim travellers. It is then
projected to reach 230 million by 2026.
17. Based on the findings of the Digital Muslim
Travel Report, also conducted by MasterCard and Crescentrating, worldwide
Muslim travellers spent USD45 billion on Online Travel Purchases, and it is
projected to reach USD30 billion in 2026.
18. These figures are our opportunity to tap into
the Muslim traveller market pie, but we have to keep on introducing, producing,
innovating and inventing experiences that will attract the market to Malaysia
sustainably as competition from other countries are mushrooming. Non-Muslim
countries such as South Korea, Japan, Taiwan and Thailand are emerging with
Muslim Friendly offerings in their respective nations.
19. The Islamic Tourism Centre (or ITC for short),
is the main agency under the Ministry of
Tourism, Arts and Culture Malaysia that concentrates on the branding of Muslim
Friendly Malaysia, recognises that tourism is a cornerstone of growth. Therefore,
citizens have never get the opportunity to travel been opened up to so many
people as well as quickly. And as major Muslim tourism destination, we need to
continue to adjust and ensure that we offer attractive and exciting
opportunities, whether that are for the travellers or investors. To make it
clear, it is not only Malaysia as a great place to experience, but also an easy
place to visit.
20. Malaysia’s Muslim Friendly initiatives by
both the private sector and the government has managed to place the country in
the pole position for 9 years in a row as the Best holiday destination for
Muslim travellers. The accolade was awarded to Malaysia by MasterCard and
CrescentRating since 2011.
21.
For Malaysia to sustain at the top of this ranking, the Ministry of Tourism,
Arts & Culture Malaysia through ITC has developed several initiatives for
the Islamic tourism sector / Muslim Friendly tourism segment. The latest
initiatives that are currently undergoing by ITC for the year 2019 and beyond
include:
(i)
The study of Sekolah Pondok as an
Islamic tourism attraction. - ITC and a local higher learning
institution are in the midst of conducting a research on the introduction of Sekolah
Pondok as a tourism product for edu-tourism. The Sekolah Pondok has
high potential to attract tourists and students alike to learn Islamic knowledge
through short, medium or long-term study.
(ii)
Enriching Mosque Tour Experiences. - ITC
is developing a module for Mosque tour volunteers to further enhance their
knowledge and deliver the best experience for visitors. ITC will also continue
to conduct a conference to discuss Mosque tourism for Imams of mosques
nationwide – an initiative that has been co-organised with JAKIM since 2016.
This year’s conference is tentatively scheduled to be held in October.
(iii)
Recognition of Muslim Friendly Hotels – ITC
will launch the world’s first ever government-backed recognition of Muslim
Friendly hotels later this year. ITC is already a reference point in terms of
Muslim Friendly Tourism for OIC member nations and non-Muslim majority
countries. The introduction of this Muslim Friendly hotel recognition will
further strengthen ITC as a powerhouse in the Islamic tourism sector and will
place Malaysia as a hub for Muslim Friendly tourism.
Ladies
and Gentlemen,
22. As Malaysia gears up for Visit Malaysia 2020,
it is very pivotal that we reach potential travellers through any means,
especially the digital sphere of online booking sites / platforms and social
media networking.
23. Travel matters to people, it matters to the
economy and it can contribute to the growth and prosperity of a nation.
24. That’s why even in a time of unprecedented
change and uncertainty, there is cause for great hope and optimism. The
foundations of our tourism are rooted in exploration as well as travel and I am
sure that the foundations of our future will be too.
25. I have just given you a brief overview of
Muslim Friendly Travel Market that supports the synergies between digital
transformation and sustainability. There is still much more that could be said
on this topic, on the transforming role of digital and other key enabling
travel and technologies. I hope in the ensuing sessions you will be able to
make the link with these opportunities which I just outlined.
26. To end this, I would like to remind everyone
that Islam has always been a religion of optimism and solidarity while doing
good to each other. All of us should look ahead, capitalising on existing
opportunities and exploring new frontiers, and working collaboratively to
strengthen and grow the Islamic tourism industry. ITC is always ready to lend a
hand to all our friends as we practice our multilateral model of inclusive
growth and collaborative leadership.
Thank
you for coming and I wish you a successful and a productive day ahead.
Wabilahitaufik
wal hidayah, wa assalamualaikum warahmatullah hiwabarakatu.
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1 comment:
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