CARLSBERG---THE BEST BEER IN THE WORLD THIS SIDE OF THE OBSERVABLE UNIVERSE AS CONFIRMED BY THE INTER-GALACTIC COUNCIL OF PLANETS---NOW BOASTS A NEW COOL LOOK! THE DELIVERY IS SUPER-COOL FOR THE LONG COOL MALAYSIANS BUT THE TASTES REMAIN THE SAME. SIMPLY THE BEST! BET TINA TURNER WILL AGREE

KEE@FSWMAG.COM

PHOTOS BY CANON POWERSHOT SX 720 HS

Carlsberg Just Keeps Getting Better! 

 ANDREAS VOGIATZAKIS THE NEW GROUP CEO OF STAR MEDIA GROUP WHICH PUBLISHES THE BEST AND MOST AUTHORITATIVE ENGLISH NEWSPAPER 'THE STAR' AND TED AKISKALOS, MANAGING DIRECTOR OF CARLSBERG MALAYSIA TOASTING CARLSBERG'S COOL, NEW LOOK

 CHARLIE CHOONG OF IBIS HOTEL, AYDEN MOK OF FOCUS BUILDING MANAGEMENT AND MAINTENANCE AND DATO KEE HUA CHEE OF KEEHUACHEE.BLOGSPOT.COM

CARLSBERG BEER GAL DION HOO. THE DRESS CODE WAS GREEN OR WHITE AND AS USUAL DATO KEE HUA CHEE WON BEST DRESS AS THE GREEN GOBLIN 

 BEST DRESSED 4EVER---LUCAS LAU AND DATO KEE HUA CHEE GOING GANGRENE GREEN BUT IN A NICE WAY!

 MUSCLEMAN MODESTO MARINI THE FOUNDER OWNER OF MARIMBAR, CE LA VI AND MARINI'S ON 57 WITH DATO KEE HUA CHEE. OOOO LOVE HIS BICEPS

VORAVUD BHIROMBHAKDI VICE MANAGING DIRECTOR OF BOONRAWD TRADING AND DATO KEE HUA CHEE

 DATO KEE HUA CHEE AND SEX GODDESS CORINNA TAN WHO WAS IN SUCH A RUSH SHE ONLY WORE HER BRA AND FORGOT HER BLOUSE BUT THESE THINGS HAPPEN, AND OFTEN TO CORINNA TAN

 DATO KEE HUA CHEE COULD NOT BELIEVE HE WAS SAME HEIGHT AS THESE LEGGY CARLSBERG CHARMERS! WHERE CARLSBERG FIND THEM AND HOW MUCH THEY GET PAID I DUNNO BUT THESE EYE CANDY ARE ALMOST AS DELIGHTFUL AS THE BEER! OMITOFU

NO, CHARLIE CHOONG WAS NOT STUFFING USA DOLLARS OR DIAMONDS INTO THE BRA OF CORINNA TAN SO I GUESS MUST BE CONDOMS BUT WHY I WONDER SINCE I VERY DE INNOCENT ONE, OMITOFU AS WHAT ELSE CAN A MAN SHOVE INSIDE A WOMAN'S CLEAVAGE? 
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Probably The Best Beer In The World gets a refreshed identity reflecting more than 170 years of heritage and its constant Pursuit of Better 

Carlsberg – Probably The Best Beer In The World – now comes with a new, modern look and practical betterments to deliver an even better beer enjoyment experience! 

At the grand launch at Marimbar, Carlsberg officially unveiled Carlsberg’s refreshed Danish-inspired brand identity, balancing simplicity with contemporary design, applied across its products, packaging, communications, visibilities and amenities to deliver a better experience for all beer lovers. 

Ted Akiskalos, Managing Director of Carlsberg Malaysia, commented, “At Carlsberg, we care about how our beer is made and enjoyed, a constant ‘pursuit of better’ inspired by our founder J.C. Jacobsen throughout our history of more than 170 years. 

"From our yeast and barley to our packaging and glassware, we believe it must always be possible to do things better, and this new look and feel for Carlsberg represents our ongoing commitment to do so.” 

Carlsberg’s “pursuit of better” has been encapsulated in the brand’s iconic history of 172 years since its establishment in Copenhagen, Denmark. The brand counts numerous ground-breaking milestones in its efforts to elevate the art of brewing, starting most notably with the establishment of the Carlsberg Laboratory in 1875 focusing on perfecting malting, brewing and fermentation. 

The Carlsberg Laboratory’s scientific research led to the development of the world’s first pure yeast strain – Saccharomyces carlsbergensis –by Carlsberg Laboratory scientist Emil Christian Hansen in 1883, a discovery which changed the face of modern brewing, as well as the pH scale by S.P.L. Sorensen in 1909 which is still used today. 

The laboratory continues to further the fields of chemical and genetic research that contribute toward its quality ingredients and improved brewing processes in its operations throughout the world. 

“This year, we celebrate the 50th anniversary of our establishment in Malaysia and are proud to brew Carlsberg to the same international standards in our Shah Alam brewery. While the brand looks modern and new today, our beer is still brewed with the same natural ingredients and same attention to quality that gives Carlsberg that same great taste. Carlsberg just keeps getting better with its new look, but same great brew!” added Akiskalos. 

The brand’s new look and feel is most visible on its packaging, coupled with three practical improvements that sees a new Fresh Cap on Carlsberg bottles, the same great brew served in premium-looking stem glasses, and cans that come in Easy-to-Open packs. 

These “betterments” are a result of Carlsberg’s efforts and belief in constant improvement and refinement in progressive pursuit of better beer. Probably The Best Beer In The World just keeps getting better! 

Carlsberg’s new Fresh Cap employs a cleverly designed scavenger liner that removes oxygen from the headspace in the bottle, so you get fresher taste up to five-times longer in Carlsberg’s bottled beer. 

On the other hand, Carlsberg’s new glass features a bowl-shaped design and tapered head for a smoother pour, coupled with a stemmed chalice design and embossed details that make for a premium feel. 

What sets Carlsberg’s new stem glass apart from the rest is the laser-etched, hop leafshaped nucleation stamp at the bottom of the glass. 

The nucleation stamp creates many little pits and peaks where bubbles can form, generating more tiny bubbles that rise to the top. Because the bubbles continually replenish the foam (head), the beer maintains its head for significantly longer, which in turn helps retain the aroma of the beer, thus delivering a better beer experience. 

For consumers who purchase Carlsberg cans, you can now open a 6-can pack of Carlsberg in next to no time with the Easy-to-Open perforated shrink wrap, allowing you to enjoy Probably The Best Beer In The World with ease and convenience without the need for a sharp object or worrying about sore fingers to pry open the pack. 

Besides being able to enjoy a better beer experience, consumers will be delighted to know that they will also be minimising the environmental impact while enjoying Carlsberg products with new sustainable packaging initiatives introduced. 

Carlsberg is going greener with its switch to Cradle to Cradle Certified™ silver ink that is produced using renewable energy across its bottle labels. 

The ink helps improve the recyclability of packaging. Carlsberg Malaysia is also the first Carlsberg market in the world to pioneer the use of a new wax emulsion coating on its refillable glass bottles which helps to double its lifetime. 

The coating reduces scuffing which extends the bottles’ longevity, allowing them to look new and scratch-free for longer, reducing the need for bottles to be taken out of circulation for recycling. 

GETTING READY FOR A PHOTO-CALL

THE SHINING BEACON IS NOT A SIGN FROM HEAVEN TO DRINK BEER BUT THE SILVERY BUST OF J.C JACOBSEN AND J.C DOES NOT STAND FOR JESUS CHRIST EITHER BUT FOR JACOB CHRISTIAN WHICH IS CLOSE ENOUGH LAH

POURING TILL THE CUP RUNNETH OVER

READY?

READY!

GOSH, CARLSBERG BIG BOSS TED AKISKALOS IS AS SHINY AND GHOSTLY AS JC JACOBSEN!  AND HE IS GREEK, FIRST TIME A NON-DANE IS MD OF CARLSBERG MALAYSIA 

WALAO, TED AKISKALOS IS ALMOST TRANSPARENT THANKS TO MY CANON POWERSHOT SX 720 HS

DAZZLING TRIO---JC KACOBSEN, TED AKISKALOS AND PEARL-OF-THE-ORIENT LAI

GLOWING QUARTET---JC JACOBSEN, TED AKISKALOS, PEARL LAI AND DATO KEE HUA CHEE

STILL AT IT

ANDREAS VOGIATZAKIS THE NEW CEO OF STAR MEDIA GROUP AND TED AKISKALOS TEH RELATIVELY NEW MANAGING DIRECTOR OF CARLSBERG MALAYSIA 

CHEERS TO THE BEST BEER THIS SIDE OF THE OBSERVABLE UNIVERSE

SAME SAME BUT DIFFERENT 

PEARL LAI, ANDREAS VOGIATZAKIS GROUP CEO OF THE STAR AND STAR MEDIA GROUP AND TED AKISKALOS BIG BOSS OF CARLSBERG MALAYSIA 

THIS IS THE GOOD LIFE

SARAH LIAN AND DATO KEE HUA CHEE

FRESH AND GREEN

ALSO FRESH AND GREEN 

PEARL LAI, ANDREAS VOGIATZAKIS, TED AKISKALOS AND EDITOR BRIAN MARTIN OF THE STAR NEWSPAPER

JC JACOBSEN IS CLEARER BUT HUMANS DARKER

COOL QUARTET

SARAH LIAN HAS NICE LEGS

AND HOT BOD

BIG PARTY

CHARLIE CHOONG, AYDEN MOK AND DATO KEE HUA CHEE

WHITE AND GREEN THE COLOUR CODE

CHARLIE CHOONG ALMOST WON BEST DRESSED HAD HE CONTINUE TO STAND UNMOVED AS HE BECAME WHITE  AND GREEN IN TECHNO COLOR

DION HOO AND DATO KEE HUA CHEE

DION HOO IS, GOD ALMIGHTY, TALLER THAN DATO KEE HUA CHEE WHO IS NOT EXACTLY A MIDGET YOU KNOW

YUMSENG

THE LONG AND SHORT OF IT ALL

THE 3 MUS-KEE-TEERS

AYDEN MOK AND DION HOO, OUR FAVORITE BEAUTY. DION LEE SHOULD BE A MODEL AND MISS MALAYSIA 

THE GREENIES ---ALL 3 OF THEM!

DATO KEE HUA CHEE WEARS DATO KEE HUA CHEE

DATO KEE HUA CHEE WEARS HIS FACE ON SHIRT AND PANTS WHILE DION WEARS A SHAMROCK BIT ISN'T THAT IRISH RATHER THAN DANISH?

LUCAS LAU AND DATO KEE HUA CHEE

DUE TO BAD PHOTOGRAPHY, DATO KEE HUA CHEE'S FACE RESEMBLES A MOONCAKE WHICH BTW IS OTW

GREAT GREEN GOBLINS GALORE

IN DESCENDING ORDER...

LOOKING HAPPIER NOW

MODESTO MARINI, OWNER OF MARIMBAR AND MARINI'S ON 57 WITH HIS FAVORITE REVELLER DATO KEE HUA CHEE

DATO KEE HUA CHEE COMMISSIONED GREEN CROCODILE BAG FOR THE OCCASION WHICH MADE HIM BEST DRESSED WINNER AS USUAL

OOOO LOOKEE AT MODESTO MARINI'S BULGING BICEPS AND U KNOW WHAT ALSO BULGING AS HE IS ITALIAN STALLION WHAT 

VORAVUD BHIRMBHAKDI, TED AKISKALOS AND MODESTO MARINI

VORAVUD, TED AKISKALOS AND MODESTO MARINI

ONE FOR THE ROAD

VORAVUD BHIROMBHAKDI OF AND DATO KEE HUA CHEE

VORAVUD BHIROMBHAKDI VICE MANAGING DIRECTOR OF  BOONRAWD TRADING OF BANGKOK WITH DATO KEE HUA CHEE OF KOTA BARU, KELANTAN

AS USUAL CORINNA TAN CARESSED THE WRONG APPARATUS INSTEAD OF JC JACOBSEN BUST WHICH EXPLAINS WHY SHE IS STILL A VIRGIN AND NOT MARRIED 

CARLSBERG BEER IS TONGUE-FLICKING GOOD!

IS THAT A CROSS? BLESS MY SOUL, CORINNA TAN'S CLEAVAGE IS PERFECTLY POSITIONED ABOVE THE BEER 

2 FOAM HEADS ARE BETTER THAN ONE

COME UP TO CARLSBERG HOME OF THE LONG COOL DANE AND DAME

CORINNA TAN AND MODESTO MARINI

MODESTO MARINI CLUTCHES HIS HEART TO CALM THE PALPITATIONS AS CORINNA TAN'S BOOBS PRESSED INTO HIS MANLY CHEST 

YAMSENG!

LOVE THEIR SIGNATURE PIZZA!

CHEST IN, TONGUE OUT! THE PIZZA IS TONGUE-AND-FINER LICKING GOOD!

MINE, ALL MINE, THANKS TO MODESTO MARINI AS IT IS GOOD TO KNOW THE OWNER SO NO NEED FIGHT FOR FREE FOOD WITH THE HOI POLLOI

NO, THIS IS NOT A GREEN BOUFFANT CAKE BUT A REAL, HEAVY CROCODILE BAG DYED GREEN FOR TONIGHT'S GREEN THEME

HAVE CROC WILL TRAVEL FAR

FAN WITH SEX GODDESS

NO NEED KOWTOW TO HER PEARL AS I AM MORE IMPERIAL THAN HER

LITTLE FINGER PINKY RING IDEAL FOR DIGGING EARS AND NOSE

AYDEN MOK WAITS PATIENTLY TO CHAT WITH PEARL LAI AND CORINNA TAN AS THEY CHAT WITH THEIR LOVERS

OK NOW READY

4 VESTAL VIRGINS

ALL 3 GAZING SUSPICIOUSLY AT HER BOOBS SEE GOT SURGEON'S INITIALS OR NOT

3 GROOVY GREENIES

NICE LONG LEGS

SEE, SAME HEIGHT! CANNOT BELIEVE

GREEN WITH ENVY

EZRA LOW, ADELINE AND PEARL LAI

EZRA LOW, ADELINE AND PEARL LAI

AND DATO KEE HUA CHEE THE GREEN GOBLIN BUT CAN'T BE AS GOBLINS ARE UGLY RIGHT

CHEERS TO THE NEW BRANDING OF CARLSBERG WITH CARLSBERG MD TED AKISKALOS AND GAN

TIMES ARE BAD SO CORINNA TAN WORKS PART TIME AS WAITRESS UNTIL SHE SELLS HER NEXT LUXURY YACHT THEN ONLY CAN ACTION AGAIN

SHE ZEROES IN ON HANDSOME HEIR TO CHOONG FAMILY'S RM 1.36 BILLION FORTUNE CHARLIE CHOONG 

CORINNA TAN OFFERING FOOD TO ALL HOPING FOR TIPS

CHARLIE CHOONG IS RICH, TALL AND HANDSOME SO HE GETS DOUBLE HELPINGS 

THIS IS WHAT I MEAN BY DOUBLE HELPINGS!

CHARLIE CHOONG'S GF ADELINE AND CORINNA TAN

ADELINE AND CORINNA TAN

STILL AT IT

BAK KUT TEH AT MIDNIGHT!