Kee Hua Chee Live!: SUPER MODEL UNIVERSE MALAYSIA 2020 TO BE HELD ON 13 SEPTEMBER 2020 AT ROYAL CHULAN DAMANSARA AT 6.00 P,M.

DATOKEEHUACHEE@GMAIL.COM

PAGEANT ORGANISER AMMETTA MALHOTRA

The finalists of Super Model Universe Malaysia 2020 were officially revealed at a press conference held at the Netverk Restaurant in Oval Damansara.

The grand final of Super Model Universe 2020 will take place at the Royale Chulan Damansara from 6.00 pm on Sunday, 13^th September 2020 and will feature some of the top fashion designers in Malaysia in an explosive and extravagant finale.

The prestigious and highly regarded internationally branded modelling competition is organised jointly by Target Fitness PJ and Yinzi Event & Marketing. The two-hour announcement event was attended by VVIP guests, sponsors and members of the press.

Main sponsors to the competition are XES Shoes and Evo. Key sponsors include TBC Elektrik, Sweet Royal Cheeks, Body Breakfast and Diamonia Jewellery. Other sponsors include Bookd, Gold Tree Orchard, LaMode and Musica Academy. Rentak Sejuta is the official media partner for the competition, with InFrame and Universal Media as supporting media partners.

The well acknowledged Super Model Universe competiton originates from Sophia, Bulgaria and is part of the internationally renown Mrs Universe Ltd franchise.

According to Super Model Universe Malaysia’s license holder and national director Ammetta Malhotra, “Super Model Universe was established with a vision and mission to discover, nuture and assist budding young models and commercial talents with the aim to expose and create opportunities for them in the modelling, fashion and beauty industries”.

Malhotra was awarded the license by the brand principals to organise the local edition of the prestigious modelling competition in Malaysia after placing in the top 3 at the Mrs Universe Classic pageant in Sophia, Bulgaria in 2019.

DIAMONIA JEWELS

Malaysia's 2019 female winner Thalia Thin Yi En did our nation proud by winning the prestigious Super Model Universe 2019 world title in the female category when she competed in the international final in Sofia, Bulgaria last year.

MAYA UBRANI COLLECTION

Due to Thalia’s overwhelming international win, Malaysia was awarded the right to stage the international finals this year but due to the pandemic, it had to be postponed to 2021, once global travel restrictions are lifted. However, the local final will still be staged again this year but under strict SOPs, after the easing up of the Movement Control Order by the Government.

This year's Malaysian finals will also see kid/teen models competing for honours, alongside the adult male and female categories. There will be 12 finalists in the female model category, 13 in the male model category and 9 in the kid/teen model category.

Open auditions for the Malaysian edition of the competition was held at the Palace of The Golden Horses early this year on 1^st March 2020, but due to the escalation of the pandemic globally and the resulting Movement Control Order enforced in Malaysia, the finals of the pageant was postponed.

The shortlisted finalists were selected by a large panel of judges made up of industry professionals from various disciplines including fashion, modelling, events, branding, business, education, media and also key sponsors.

Despite the movement contral restrictions the contestants were kept busy with various online challenges for sponsors such as XES, Evo, Diamonia. TBC and Body Breakfast, among others.

As the trend continued towards virtual engagements and activities, Malhotra felt that it was best to position the contestants as influencers and focused on developing their confidence and skills in order to represent the Super Model Universe brand adequately.

“I thank all my sponsors for having faith in our organisation and returning again this year to give us their full support once more ”, Malhotra expressed during her welcome address. “Brands like Evo who came in as a main sponsor, are leading homegrown timepiece makers, distributors and retailers with outlets nationwide.”, Malhotra added. She also thanked leading homegrown footwear brand and retailer XES for their loyal and continuous support during this difficult pandemic period and for coming in once again as their main sponsor. “The well known brand will be picking some of the finalists as their brand ambassadors”, Malhotra beamed with pride.

Another homegrown brand Diamonia Jewelry is sponsoring all finalists with diamond earings. Shingary, the founder of Diamonia announced Ammetta Malhotra as the brand’s Royal Queen Ambassador during the event. The brand will also be picking one of the the finalists as their brand ambassador during the finals.

Key titles up for grabs at the finals will include Super Model Universe Borneo, Super Model Universe Malaysia and Super Model Universe International. Among the subsidiary titles that will be awarded at the finals will include Best Physique, which comes with a cash prize of RM 1,000 each for both the male and female winners. It will be sponsored by Target Fitness PJ.

As a prelude to the grand finals, invited guests, sponsors and media members were treated to an exciting fashion preview by several well known designers during the press announcement. Designers that were featured include Maya Ubrani, Qif Alvarez, Faridz Salleh, Adryana Dvora, Zuridah and Azmi. Also showcased was an impressive collection of diamond jewellery from Diamonia Jewellery, a couture mask show by Sweet Royal Cheeks and elegant timepieces by Evo.

Tickets for the grand final are already available for sale. Purchasers can contact +60 12-238 7900 or +60 16-2724858 for both table and theatre seating. Due to strict SOPs only 287 seats are available for sale.

Tags: #SuperModelUniverseMalaysia #SMUM2020 #SMUM #TargetFitnessPJ #YinziEvents #TBCElektrik #XES #Diamonia #BodyBreakfast #Evo #LaMode #SweetRoyalCheeks #Bookd #GoldTreeOrchard #Musica Academy #RentakSejuta #INFrame #UniversalMedia

FINALISTS

Female finalists: