DATOKEEHUACHEE@GMAIL.CO
A Tribute by LFC Fans in Malaysia to the Premier League
Champions
Carlsberg enables local
Liverpool FC fans to co-create an anthemic
tribute to the new Premier League Champions
If you’re a Liverpool FC fan who wanted to
celebrate the Reds’ historic Premier League win with fellow fans but couldn’t
due to Covid-19 social distancing, you’re not alone. At least, not anymore!
In solidarity with Reds supporters everywhere, 500
Malaysian fans paid tribute to the team and other fans around the world by
singing the Liverpool FC fan anthem – You’ll Never Walk Alone. The
videos were recorded separately wherever fans were and then put together in a
single video tribute placing the fans in a virtual stadium in celebration of
the champions’ trophy lifting.
Featuring congratulatory quotes from fans in
Peninsular Malaysia, Sabah and Sarawak, the resulting chorus of previously
individual voices resounding soulfully within the virtual stadium is especially
poignant, given Liverpool FC’s long-awaited trophy presentation at Anfield’s
hallowed pitch was a bittersweet affair to an almost-empty stadium due to the
global Covid-19 pandemic.
The video by Red fans in Malaysia was made
possible by Carlsberg – Liverpool FC’s longest-standing corporate partner for
27 consecutive seasons – in the spirit of celebrating the Reds’ record-breaking
run together even while physically apart and pledging support to make the next
season even better. [Watch the video here: https://bit.ly/LFCVirtualStadium]
Stefano Clini, Managing Director of Carlsberg
Malaysia, said, “It has been an unprecedented honour to share in the inspirational
outpouring of support and celebration from fans of Liverpool FC throughout
Malaysia even during these very challenging times. Last year, we went all red
for The Reds with the limited run of Carlsberg Red Barley and this year, we’re
taking it one notch higher by painting the town red with the Champions livery
across all our Carlsberg Danish Pilsner and Carlsberg Smooth Draught bottles
and cans.”
“As a brand, Carlsberg has stood beside the
Reds through thick and thin over 27 seasons with more to come. We have and will
continue to do the same with our consumers, customers and business partners in
anticipation of making the next shared success and celebration even better,”
Clini added.
The
green metal locker kits come with two Champions edition cans of Carlsberg
Danish Pilsner and Carlsberg Smooth Draught and a special-edition Carlsberg
stem glass with the Liverpool FC crest, but also a commemorative Carlsberg
coaster featuring the champion team’s signatures. Inside, the collectibles sit
on a representation of Anfield’s turf surrounded by pictures of cheering fans
throughout the club’s history.
The Liverpool FC Champions locker kits join the
line-up of Carlsberg memorabilia celebrating the occasion, including the
limited-edition Champions Set and personally-signed
player jerseys offered through Carlsberg “Buy,
Scan & Win” consumer promotions. Consumers stand to
win simply through purchases at hypermarkets, supermarkets, convenience stores,
bars, restaurants, coffee shops, and participating online stores.
Fans will have even yet another chance to win
the Liverpool FC Champions Set on an easy-to-participate online contest on
Carlsberg Malaysia’s Facebook page between 1 to 7 September.
Visit the Carlsberg MY Facebook page at www.facebook.com/CarlsbergMY to view the video tribute and to look out for a chance to win the
limited-edition Liverpool FC Champions lockers and Champions sets. For more
information on the promotions, visit www.probablythebest.com.my.
1 comment:
Is it possible to by a locker
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