SK-II MEN FACIAL TREATMENT ESSENCE COMING TO MALAYSIA AT PARKSON GRAND

KEE@FSWMAG.COM

SKIN IS THE NEW MEASURE OF MAN:

SK-II MEN FACIAL TREATMENT ESSENCE SETS A NEW BAR IN THE MALE UNIVERSE

WITH VIBRANT CLEAR SKIN IN 14 DAYS   

Scientists discover Pitera™’s efficacy in improving the five skin dimensions

that affect vibrant clear skin in men

The measure of a real man is no longer defined by his personal attributes or even status symbols. In fact, according to women, skin has become the latest benchmark.  

Inspired by this new insight, SK-II has embarked on extensive and in-depth studies that have led SK-II to discover the five critical dimensions that affect the vibrancy and clarity of men’s skin and the development of a new skincare product for men – SK-II MEN Facial Treatment Essence.

Skin as the new measure of a man

A new SK-II study which polled 200 Korean women aged between 20 to 49 has revealed that women are drawn to men with good skin complexions.

The study found that 9 in 10 women are attracted to men with good skin and want their partners to maintain good skin whilst nearly the same number have been disappointed with a man’s bad skin condition in spite of how well-dressed he is. In addition, more than 8 in 10 also agree that successful men are taking care of their skin behind closed doors.

These new insights are set to change the conventional male perspective on skincare, with vibrant clear skin becoming the gold standard and a macho pursuit in the male universe.   

A deep dive into the male skin universe: The 5 dimensions of vibrant clear skin

Inspired by the latest insights on women’s perspective on men’s skin, SK-II scientists embarked on an important in-depth research[1] to precisely understand the biological behavior and the inner workings of men’s skin that give rise to the physical differences on the skin surface. 

The study, which compared men’s skin with women’s skin, found that men have:   

• Higher sebum secretion levels that contribute to oilier skin and make skin prone to clogged pores, breakouts and the onset of ageing signs. Their sebum secretion levels typically start increasing from their 30s and continue to do so throughout their lifespan.
• Significantly lower skin hydration and hence, their skin tends to be less moisturized.
• Significantly duller skin tone. This is caused by coarser facial hair and environmental pollutants like UV rays.

The study also revealed that men tend to have a rougher skin texture caused by daily facial shaving. 

Based on SK-II’s holistic skin tracking study spanning a decade, SK-II scientists have also successfully mapped out the properties of skin to identify the visible components that define skin’s ideal state at any age. By combining these new findings with the insights on men’s skin, SK-II has unearthed the five critical dimensions that affect the vibrancy and clarity of men’s skin: texture, radiance, spots control, wrinkle resilience and firmness.

“SK-II’s extensive research has allowed us to gain a profound understanding of the key properties that affect men’s skin and how they can be addressed to bring men closer to realizing vibrant clear skin,” said DrKukizo Miyamoto, Principal Scientist, Research and Development, P&G Beauty, Japan.  “Defining the ideal skin by the five dimensions presents a tangible way to track the skin improvements that lead to vibrant clear skin.”

Pitera™: Transforming the 5 dimensions 

The latest research on defining the five dimensions of vibrant clear skin, coupled with 35 years of research in SK-II’s signature ingredient, Pitera™, has shed new light on how this naturally-derived ingredient can work at skin’s fundamentals to improve vibrant clear skin across the five key dimensions.

The key to Pitera™’s efficacy lies in its rich diversity of skin nutrients that delivers a comprehensive range of skin benefits to improve skin quality across the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience.  Sharing a similar composition of vitamins, amino acids, minerals and organic acids that is similar to skin’s Natural Moisturizing Factors, Pitera™ also stimulates skin renewal to achieve vibrant clear skin.

In clinical studies, this one-of-its-kind ingredient has shown to improve the skin’s barrier function, resulting in moisturized skin even in daily-shaven areas.

“Pitera™ has been scientifically proven to be so versatile and powerful that it can address the unique demands and characteristics of men’s skin.  By helping skin function at its optimum, Pitera™ can improve skin’s appearance along the five dimensions to achieve vibrant clear skin in men,” said Professor Akira Kawada, Department of Dermatology, Kinki University School of Medicine.

Measure up with vibrant clear skin with SK-II MEN Facial Treatment Essence

SK-II introduces its first Facial Treatment Essence for men’s skin. With over 90 per cent Pitera™, SK-II MEN Facial Treatment Essence transforms skin to vibrant clear to help men measure up in the male universe. In fact, it has proven to show noticeable skin transformation across all 5 dimensions of vibrant clear in just 14 days.

The SK-II MEN Facial Treatment Essence includes a unique refreshing ingredient specially designed for men which provides a mild cooling sensation that lasts long after application. Penetrating deep into skin, the essence moisturizes on the spot and remains non-sticky and non-greasy to the touch.

With SK-II MEN Facial Treatment Essence, skin becomes significantly more moisturized after 3 days. Within 7 days of use, skin becomes less oily with a great reduction in sebum secretion levels.  And after 14 days, skin tone becomes brighter and more radiant, giving you vibrant clear skin. 

Clinical tests have proven the efficacy of SK-II MEN Facial Treatment Essence, with 8 in 10 users registering visible improvements in overall skin complexion – and even dermatologists[2] attesting to its efficacy. 

Accompanying SK-II MEN Facial Treatment Essence in the new line-up is SK-II MEN Moisturizing Cleanser and Age Revitalize Moisturizer.

Availability & pricing

SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing Cleanser and SK-II MEN Age Revitalize Moisturizer will be available in Malaysia exclusively at SK-II counters at *Parkson  from 1 August 2012. The entire line-up will thereafter be available at **selected SK-II counters nationwide from 1 October 2012 onwards.

*At Bandar Utama, KLCC, Pavilion, Subang Parade, Mahkota Parade, Gurney Plaza, Sg Wang Plaza, Sunway Pyramid, East Coast Mall Kuantan, One Borneo KK and Ipoh Parade.

** At Isetan KLCC, Aeon Mid Valley, Metro Mid Valley, Aeon Tebrau, Aeon Bandar Utama, Sogo KL, Isetan Garden, Aeon  Taman Maluri, Aeon Ipoh, Metro The Curve, Aeon Bukit Tinggi, Isetan Lot 10 and  Isetan Bandar Utama.

 

SK-II MEN Facial Treatment Essence (75ml)                             RM219

SK-II MEN Facial Treatment Essence (150ml)                            RM409

SK-II MEN Age Revitalize Moisturizer (50g)                               RM349

SK-II MEN Moisturizing Cleanser (120g)                                               RM219

If you want your skin to glow as healthily as Godfrey Gao, use SK-II for Men! 




About SK-II

For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands.  These hands were in constant contact with the sake fermentation process.  It took years of research for scientists to isolate the miracle ingredient Pitera^TM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera^TM has become a special secret shared by celebrities such as Cate Blanchett, Lee Sinje, FauziahLatiff and women around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity.  A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, Skin Signature and Cellumination Essence. For the latest news and in-depth information about SK-II, please visit http://www.sk2.com