SK-II NEW MEN'S RANGE!

KEE@FSWMAG.COM


AT LONG, LONG, VERY LONG LAST, THE NEW SK-II SKINCARE RANGE FOR MEN IS NOW IN MALAYSIA! AVAILABLE EXCLUSIVELY AT PARKSON GRAND.


AT LEAST IT WILL BE FROM 1 AUGUST 2012 WHICH IS 6 MORE DAYS AND MINE IS THE FIRST BLOG TO REVEAL THIS EXCITING NEWS!

Men, this 3some is all you need for crystal clear skin!

As proof, just oogle and sigh over SK-II ambassador Godfrey Gao's complexion! He looks divine though he should have shaved as chinks and chin hair don't go well.




Of course SK-II has long been secretly used by men quietly and without fanfare. However ALL their ambassadors were women so some men are fearful of being labelled sissy, gay, feminine or pondan if they get caught slathering SK-II onto their skin.


Pitera, the natural and powerful ingredient found in all SK-II products, work on male as well as female skin since it cannot tell the difference. The same way a perfume smells nice regardless whether it is sprayed on men or women's skin.


As we all know, this is all due to shameless marketing so a product is purposely positioned as a 'women's product' or 'men's product'. I mean, if you pour acid on your face, your face will be eaten and corroded away, regardless whether you are a guy or girl or transvestite.


But now, to the relief of all straight men, SK-II offers a resolutely MALE range of skincare so there is no 'if', 'but' or 'maybe'.


The same effect SK-II has had on women can now be enjoyed on male skin so allocate RM 300 or more for a crystal clear skin. Just because you are a man does not mean your skin must look and feel like sandpaper, OK?

SK-II MEN MAKES LONG-AWAITED DEBUT IN MALAYSIA!

Asia’s first male supermodel Godfrey Gao is the SK-II MEN ambassador to mark this historic milestone

Prestige skincare leader, SK-II announces the arrival of its very first men’s prestige skincare range, SK-II MEN in Malaysia, marking the brand’s expansion into the dynamic and fast-growing arena of male grooming and skincare in the Southeast Asia and South Asia region.

The iconic Facial Treatment Essence specially designed for men will transform skin to vibrant clear in just 14 days.  Featuring over 90 per cent Pitera™, the unique power of SK-II MEN Facial Treatment Essence lies in its ability to transform skin across five dimensions that affect the vibrancy and clarity of men’s skin: texture, radiance, spots control, wrinkle resilience and firmness.  Accompanying SK-II MEN Facial Treatment Essence in the new line-up is SK-II MEN Moisturizing Cleanser and Age Revitalize Moisturizer.

In tandem with this historic milestone, SK-II also announces Taiwanese-Canadian actor and model, Godfrey Gao, as the face for the game-changing line-up.

Inspiration Rooted in SK-II’s Heritage

The inspiration behind the new SK-II MEN range is rooted in Pitera^TM’s discovery story when a chance observation of the youthful hands of aged male Toji workers was the catalyst for its discovery.  With the launch of SK-II MEN, SK-II has come full circle in placing the miracle of Pitera^TM in the hands of men.

“For more than 30 years, SK-II has been bringing the gift of crystal clear skin through the miracle ingredient Pitera^TM that is at the heart of the SK-II brand.  After years of research into the characteristics and inner workings of men’s epidermal skin, we are proud to now bring the gift of vibrant clear skin with SK-II MEN.   We believe that skin truly is the new measure of a man.  It goes beyond the obvious status symbols and speaks to his attention to every detail in his life,” said Mr. Samuel Kim, Vice President, ASEAN and Asia Development Markets, Procter & Gamble Asia.

Skin: The New Measure of a Man

From the power of Pitera^TM, SK-II scientists turned to research into the men’s skin and a deep-dive into women’s perception of men’s skin, uncovering that skin is indeed the new measure of a man.  A landmark study of 200 women unveiled that 9 in 10 are attracted to men with good skin and more than 8 in 10 agree that successful men are taking care of their skin behind closed doors.

Reflecting the deep research that went into the development of SK-II MEN, one of the key highlights at the launch event was a specially-created “Men’s Universe According to Skin” lounge, with breakout areas themed “Skin at Work”, “Skin at Play” and “Skin in Love”.  Guests had a preview of how skin played a critical part in each area of a man’s life, with interactive content and multimedia displays of SK-II’s latest research about men’s skin.

New SK-II MEN Ambassador, Godfrey Gao, Speaks Up on SK-II MEN

Underscoring this new philosophy that skin is the new measure of a man is Asia’s first male supermodel, Godfrey Gao, whose skin and life transformation personifies the very core of SK-II MEN.

A household name in Taiwan, Godfrey is known for his stellar performances in popular Taiwanese dramas such as Volleyball Lover (2010) and Momo Love (2009) and rose to international stardom after being selected to front Louis Vuitton’s Spring/Summer 2011 Ready-to-Wear campaign, joining an elite group of Asian models who are making waves on the global fashion scene.  Today, he has added one more accolade to his portfolio with his newest role as the SK-II MEN ambassador, empowering both men and women around the world with his unique relationship with SK-II.

“Before SK-II MEN, good grooming was always part of my career because I knew the difference it made to my line of work.  But after my experience with SK-II MEN, I found that my skin achieved a level of vibrancy and clarity that I had never seen before. SK-II MEN has not only transformed my skin, it has also given me a new confidence at work and in my social and personal life,” says Godfrey when interviewed on his experience with SK-II MEN.

Fellow ambassador and supermodel Sheila Sim shares her perspective of skin as the new measure of a man from a woman’s perspective.  “Having modeled for over a decade, I am well aware of how important clear skin is.  But even for a male model, clear skin is necessary because it shows up much better on camera and it also makes it more enjoyable for female models to work with him,” she observes.

SK-II MEN Facial Treatment Essence, SK-II MEN Moisturizing Cleanser and SK-II MEN Age Revitalize Moisturizer will be available in Malaysia exclusively at SK-II counters at *Parkson  from 1 August 2012. The entire line-up will thereafter be available at **selected SK-II counters nationwide from 1 October 2012 onwards.

*At Bandar Utama, KLCC, Pavilion, Subang Parade, Mahkota Parade, Gurney Plaza, Sg Wang Plaza, Sunway Pyramid, East Coast Mall Kuantan, One Borneo KK and Ipoh Parade.

** At Isetan KLCC, Aeon Mid Valley, Metro Mid Valley, Aeon Tebrau, Aeon Bandar Utama, Sogo KL, Isetan Garden, Aeon  Taman Maluri, Aeon Ipoh, Metro The Curve, Aeon Bukit Tinggi, Isetan Lot 10 and  Isetan Bandar Utama.

About SK-II

For more than 30 years, SK-II has touched the lives of millions of women around the world by helping them to “Live Clear” through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands.  These hands were in constant contact with the sake fermentation process.  It took years of research for scientists to isolate the miracle ingredient Pitera^TM, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera^TM has become a special secret shared by celebrities such as Cate Blanchett, Lee Sinje, FauziahLatiff and women around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity.  A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, Skin Signature and Cellumination Essence. For the latest news and in-depth information about SK-II, please visit http://www.sk2.com