CHIVAS REGAL AND LE BARON

KEE@FSWMAG.COM


In Hong Kong, this sells for RM 184 at 7-Eleven stores! So cool!

BECOME THE HOST WITH THE MOST

CHIVAS REGAL LAUNCHES CHIVAS and LE BARON LIMITED EDITION

 Chivas Regal has joined forces with party maestros Andre and Lionel of Le Baron in Hong Kong to launch a gentleman’s guide to becoming the ultimate host at home.

‘The Art of Hosting’ will teach the tricks of the trade when it comes to pulling off a great party. From concocting simple cocktails certain to impress, to creating that perfect ambience, the Art of Hosting is an expert guide on everything required by the discerning gentleman who wants to entertain in style, inside.

A bespoke playlist created by the Le Baron duo with ‘home-tainment’ in mind is also available to download from www.chivas.com/artofhosting. And all the top tips can be accessed exclusively by those who buy the Chivas and Le Baron limited edition bottle.

André of Le Baron nightclub fame said: “Entertaining at home is so popular right now and we wanted to create a collection which would really inspire people to host their own parties with confidence and with style. With Chivas at the heart of the celebration, who can resist – let the party begin!”

Chivas & Le Baron limited edition, priced at HKD$368, will be available at Hong Kong 7-Eleven convenient stores from 12 Sep to 9 Oct 2012. Let’s have Chivas music to spice up your sizzling-hot home parties!

About Chivas Regal

§  Chivas Regal is the leading premium Scotch whisky, renowned for its smoothness and honeyed, rich taste. Chivas Regal was the first authentic luxury Scotch whisky launched in 1909 for the American market and re-launched in 2007 after disappearing through prohibition and the great depression. The Chivas Regal family includes Chivas Regal 12, 18 and 25 Year Old, selling over 4.5 million 9 litre cases in over 150 countries.

§  Chivas Regal 18 was created in 1997 as a unique blend of whiskies matured for a minimum of 18 years, hand-selected for exceptional richness. The result is a sophisticated, luxurious Scotch whisky in the Super Premium blended sector.

§  Chivas Regal 25 Year Old Original is a rare and exclusive blend of the finest Scotch whiskies available as a limited release, with each bottle individually numbered. Carefully crafted by the multi award-winning Master Blender Colin Scott, using the same traditions and techniques the legendary Charles Howard used for the original, every cask is hand-selected and individually nosed.

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard – the world’s co-leader in wine and spirits.  Chivas Brothers is the global leader in luxury Scotch whisky with a portfolio that includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport.