KEE@FSWMAG.COM
IT HAS ONLY BEEN 2 MONTHS SINCE GUCCI LAUNCHED ITS NEW PERFUME 'PREMIERE' WITH ACTRESS BLAKE LIVELY (WHAT A LIVELY NAME!) AND IT HAS BEEN AN INTERNATIONAL HIT.
Blake Lively, the epitome of classic Hollywood glamour with blonde tresses and ruby red lips with Nicholas Winding Refn during the filming of the print and visual campaign
The bottle is a collector's item as it reeks of 1920s Hollywood glamour with its Art Deco design that is at once Golden Age of Hollywood Glamour and 21st century Contemporary Chic.
As for the smell, it makes me feel like an Academy Award actor!
And it sure does look great reposing in solitary splendour on my side console as it looks so sculptural!
GUCCI
ANNOUNCES BLAKE LIVELY AS FACE OF NEW FRAGRANCE WITH CAMPAIGN FILM DIRECTED BY
NICOLAS WINDING REFN
Gucci announced actress Blake Lively as the face of Gucci Premiere, the House's latest female fragrance, for which Nicolas Winding Refn directed a short film.
Frida Giannini, Gucci Creative Director, commented, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way."
Blake Lively replied in kind, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."
The print campaign for the new fragrance was shot by Mert and Marcus, and the commercial film was directed by Nicolas Winding Refn, awarded best director for the thriller Drive at the Cannes Film Festival 2011. The short film was presented at a special event during the Venice Film Festival on September 1st, 2012, at 8.00 pm CET.
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci's fragrances.
Gucci Première was launched worldwide from July 2012.
Gucci announced actress Blake Lively as the face of Gucci Premiere, the House's latest female fragrance, for which Nicolas Winding Refn directed a short film.
Frida Giannini, Gucci Creative Director, commented, “In conceiving this fragrance I was inspired by timeless Hollywood glamour and the iconic leading ladies of Hollywood's golden era. Blake's unique style and charisma brings that allure to life in a very contemporary way."
Blake Lively replied in kind, “It is a pleasure to collaborate with Frida Giannini. I admire the qualities of the Gucci Première woman and feel honored to represent the fragrance."
The print campaign for the new fragrance was shot by Mert and Marcus, and the commercial film was directed by Nicolas Winding Refn, awarded best director for the thriller Drive at the Cannes Film Festival 2011. The short film was presented at a special event during the Venice Film Festival on September 1st, 2012, at 8.00 pm CET.
Lively joins Evan Rachel Wood, Chris Evans and James Franco in representing Gucci's fragrances.
Gucci Première was launched worldwide from July 2012.
Gucci Première Eau de Parfum will be available in Malaysia as of September
2012 in:
Eau de Parfum 30ml RM244
Eau de Parfum 50ml RM321
Eau de Parfum 75ml RM417
Body Lotion 200ml RM166
Shower Gel 200ml RM143
Deo Spray 100ml RM143
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