THE SULTAN OF PAHANG, HIS ROYAL HIGHNESS SULTAN AHMAD SHAH AND HER ROYAL HIGHNESS SULTANAH KALSOM CONSENTED TO GRACE THE 6TH BRANDLAUREATE SME BEST BRANDS AWARDS 2012 AT ONEWORLD HOTEL.
Robert Loh and Mrs Lily Loh of Lord's Tailor, HRH the Sultan of Pahang holding his BrandLaureate Royal Grand Prix D'Excellence Award and HRH Sultanah Kalsom of Pahang
Her Royal Highness Sultanah Kalsom with Puan Seri Susan Cheah of Sunway Group(left) and Dato Anne Eu of Eu Yan Sang (next to HRH) and Puan Sri Cecilia Lim of Genting Group
Kee Hua Chee with seahorse crystal bling, Her Royal Highness Sultanah Kalsom of Pahang, Dato Ann Eu and Puan Sri Cecilia Lim
Her Royal Highness Sultanah Kalsom of Pahang and Winnie Loo of A Cut Above
Her Royal Highness Sultanah Kalsom of Pahang said to Richard Latsch of Amee Philips Fine Jewellery, "I like your diamond brooch," which left the poor chap speechless with awe as this was the first time he ever had the honour of shaking hands with a Sultanah!
This year's theme was 'Your Brand, the Catalyst of Growth. Growth to Greatness'.
Said Dr KK Johan in his welcome speech, "In today's intense competition, what is current may be outdated tomorrow. Brands that took years to build can lose their position overnight. To stay above the competition, you have to stand out and be noticed. Branding has never been so important! When you brand well, you rise above the clutter and consumers will differentiate you from your competitors."
A new category of award is The BrandLaureate SME Signature Awards was also launched on 22.01.13. This award recognises brands who have stamped their mark in the industry and are market leaders. The inaugural winners include Lord's Tailor, A Cut Above, Subway, Vitahealth, Inovar, Q-Dees, One World Hotel and Fire Fighter.
Her Royal Highness Sultanah Kalsom graciously consented to present the awards to the winners in the Signature Awards and Masters Awards.
Robert Loh, founder of Lord's Tailor which is now Malaysia's best menswear tailor, greeting Her Royal Highness Sultanah Kalsom of Pahang
Robert Loh receiving his BrandLaureate SME Signature Award for Fashion (Bespoke Suits)
Winnie Loo of A Cut Above receiving her BrandLaureate SME Signature Award for Services (Hair Industry)
Her Royal Highness Sultanah Kalsom congratulating Winnie Loo for being Malaysia's best hair stylist and a regional leader in the hair salon industry
Sultanah Kalsom presenting the BrandLaureate Signature Award for Food and Beverages (Sandwiches) to Dato Vincent Choo and Datin Cynthia Cheong
Dr KK Johan congratulating Dato Vincent Choo of Subway
Robert Loh and Lily Loh of Lord's Tailor the best menswear tailor in the region, His Royal Highness the Sultan of Pahang and Her Royal Highness the Sultanah of Pahang
Lily Loh of Lord's Tailor giving her business card to HRH Sultan Ahmad Shah of Pahang who asked if he would get a discount!
Robert Loh, Lily Loh and the Sultan of Pahang Sultan Ahmad Shah who commented on Dato Jimmy Choo's photo in Lord's Tailor full page advertisement in the souvenir magazine.
Laughter all round as HRH Sultan Ahmad Shah brought up the discount issue again by asking if it could be 20%!
HRH Sultanah Kalsom of Pahang looking resplendent in a golden gown and emerald jewels.
Her Royal Highness Sultanah Kalsom of Pahang and Winnie Loo of A Cut Above
Her Royal Highness Sultanah Kalsom with VIPs Puan Sri Susan Cheah, Dato Ann Eu and Puan Sri Cecilia Lim
The world's most beautiful Sultanah with friends!
The world's loveliest Sultanah with Dato Ann Eu and Puan Sri Cecilia Lim
Kee Hua Chee, HRH Sultanah Kalsom of Pahang, Dato Ann Eu and Puan Sri Cecilia Lim
Her Royal Highness Sultanah Kalsom with Richard Latsch of AmeePhilips Jewellery
Her Royal Highness Sultanah Kalsom of Pahang chatting with Winnie Loo of A Cut Above
Her Royal Highness Sultanah Kalsom of Pahang and Winnie Loo of A Cut Above
His Royal Highness the Sultan of Pahang and Her Royal Highness the Sultanah of Pahang with Ummi Hafilda and her husband Dr Zaman Khan
Their Royal Highnesses chatting with Ummi Hafilda and her husband Dr Zaman Khan
Dato Michael Wong, His Royal Highness the Sultan of Pahang and Datin Wong holding her trophy
His Royal Highness Sultan Ahmad Shah sportingly decided to carry his trophy all the way to his stretched Mercedes-Benz!
The Sultan of Pahang is an avid sportsman and is President of Football Association of Malaysia since 1984. Like all sportsmen, His Royal Highness likes the feel of a trophy!
Olivia Lim, Wilkins Leung and Kee Hua Chee. Notice the durian bag with 'KEE' spiked out!
Their Royal Highnesses being led out of OneWorld Hotel's Ballroom by Dr KK Johan
His Royal Highness was still holding his BrandLaureate Royal Grand Prix D'Excellence Award!
Their Royal Highnesses with this year's trophy for the winners inside the showcase
His Royal Highness the Sultan of Pahang being interviewed
The Sultan of Pahang paid the ultimate tribute to BrandLaureate by personally holding his BrandLaureate Royal Grand Prix D'Excellence trophy!
By a charming coincidence, the Pahang Sultan's trophy had one of its arm nestling in his purple kerchief!
His Royal Highness agreed to a group photo
Certainly a momentous occasion to remember!
So happy and honoured to be photographed with Their Royal Highnesses!
Their Royal Highnesses chatting to a friend
Lucky lady in green to be photographed with the Sultan and Sultanah of Pahang!
The Sultan of Pahang looking at the Icons Gallery
Dr KK Johan presenting a plaque of Datuk Michelle Yeoh to the Sultan of Pahang who said he knows her father
His Royal Highness never let go of his trophy!
What an immense honour to Brand Laureate!
Dr KK Johan presenting Datuk Michelle Yeoh's plaque to His Royal Highness the Sultan of Pahang
Finally the Sultan of Pahang made it to his royal vehicle outside the hotel but even here, more friends and admirers were waiting to chat with HRH!
The Sultan of Pahang is truly a People's Sultan as he took time and made strenuous effort to shake hands, chat and be photographed with commoners and well-wishers who thronged just to catch a glimpse of the Royal Couple
Still in animated conversation with Their Royal Highnesses
Everyone admired Sultanah Kalsom's yellow gown and regal grace
The Sultan of Pahang demonstrated his usual kindness and compassion when he pressed the shoulder of Tan Sri Mahadevan to ask him to sit in his presence even though the valiant Tan Sri Mahadevan forced himself to stand from his wheelchair as protocol dictates no one is allowed to sit in the presence of a Malay Ruler
I was wondering when His Royal Highness would pass his trophy to an aide! Finally just as the Pahang Sultan was about to enter his stretched Mercedes-Benz limousine, HRH passed the trophy!
Amazingly, while Sultanah Kalsom waited inside, the Sultan of Pahang continued to be beseiged by well-wishers who just wanted to greet and sembah His Royal Highness!
At long last, the Sultan of Pahang managed to take leave of the 6th BrandLaureate SME Best Brands Award ceremony. His Royal Highness took nearly an hour from his table to reach his car!
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