UNIQLO announces its special collaboration with six
local Malaysians for its LifeWear Spring Summer 2014, AIRism Campaign, a
campaign that features these individuals and their passion in life. These
individuals are Pop Punk Band BunkFace; Entrepreneur and Travel Blogger Kenny
Sia; Yoga Instructor Ninie Ahmad; Chef Celina Khor; Photographer Annas Easkey;
and Dancer Cecelia Yong. The campaign sees activities specially arranged for
UNIQLO fans to try out AIRism such as yoga lessons, jamming session, cooking lessons
and dance lessons from these individuals.
This campaign also aims to provide an avenue for
Malaysians to experience the unlimited comfort with AIRism. UNIQLO is also
giving out AIRism samples for UNIQLO fans to try out.
To receive an AIRism sample, go to www.airism.com.my to
register. An email will be sent to you if you are selected to try out a
complimentary AIRism from UNIQLO.
Sign up dates are as follows:
|
Activities
|
Date
|
|
Sign up for Yoga Class
and Jamming Session with Ninie Ahmad and BunkFace
|
9th April
|
|
Sign up for Dance Class
and Cooking Class with Cecelia Yong and Celina Khor
|
14th April
|
|
Sign up for AIRism
giveaway
|
22nd April
|
Those who shared their experience with AIRism on their
Facebook, Twitter or Instagram accounts may also receive a RM 50 Voucher from
UNIQLO
For more information on the campaign and full press
release, kindly click the link below.
UNIQLO Launches AIRism Campaign with Six Malaysians
Offers
opportunity to win free samples of this revolutionary innerwear
9 April 2014, Kuala Lumpur - UNIQLO
today announces in Malaysia its collaboration with local Malaysians for its
LifeWear Spring Summer 2014, AIRism campaign.
Themed ‘My AIRism’, the campaign features six
different Malaysians from all walks of life. They are: Pop Punk Band BunkFace;
Entrepreneur and Travel Blogger Kenny Sia; Yoga Instructor Ninie Ahmad; Chef
Celina Khor; Photographer Annas Easkey; and Dancer Cecelia Yong.
Starting
9 April, UNIQLO will host a microsite at http://airism.com.my/,
following them in their daily lives with AIRism. UNIQLO fans can join the
AIRism journey by participating in a series of activities, such as yoga classes
with Ninie, jamming sessions with BunkFace, dance classes with Cecelia, and
cooking classes with Celina.
UNIQLO
is also giving away AIRism to allow people in Malaysia to try the innovative
innerwear - from 22 April, at the same site. UNIQLO fans can share their AIRism
story with the #UNIQLOMYAIRism hashtag on Facebook, Twitter, Instagram and
Youtube, to stand a chance to win RM50 UNIQLO vouchers throughout the campaign.
The
sign up schedule follows:
|
Activities
|
Date
|
|
Sign up for Yoga Class
and Jamming Session with Ninie Ahmad and BunkFace
|
9th April
|
|
Sign up for Dance Class
and Cooking Class with Cecelia Yong and Celina Khor
|
14th April
|
|
Sign up for AIRism
giveaway
|
22nd April
|
Satoshi
Onoguchi, Managing Director of UNIQLO (Malaysia) Sdn. Bhd. and UNIQLO
(Singapore) Pte. Ltd., said: “We are proud to collaborate with these six
Malaysians, and be a part of their daily lives through our products. We hope
AIRism will enable them to comfortably live their passion, and become an
extension of their lifestyle.”
Speaking
on AIRism, members of pop punk band, BunkFace said, “When we perform on stage,
jumping and interacting with the crowd, we’re always drenched with sweat.
However, we love the fact that with AIRism, we don’t need to worry. Plus, we
get to meet the fans right away after performing, as it dries a lot faster,
keeping us comfortable throughout.”
About
AIRism
Developed
in Japan, this innovative innerwear’s technologically advanced fibers deliver a
brand new level of comfort, for all seasons. It delivers next-generation
functionality that captivates people even not used to wearing innerwear. AIRism
is the ultimate everyday innerwear.
###
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese
retail holding company that designs, manufactures and sells clothing under
seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse
tam.tam, Theory, and UNIQLO. With global sales of approximately 1.14 trillion
yen for the 2013 fiscal year ending August 31, 2013 (US $11.62 billion,
calculated in yen using the end of August 2013 rate of $1 = 98.36 yen), Fast
Retailing is one of the world’s largest apparel retail companies, and UNIQLO is
Japan’s leading specialty retailer.
UNIQLO continues to open large-scale stores in some of the world's most
important cities and locations, as part of its ongoing efforts to solidify its
status as a truly global brand. Today the company has a total of more than
1,200 stores in 14 markets worldwide including Japan, China, France, Hong Kong,
Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Taiwan,
Thailand, U.K. and U.S. In addition, Grameen UNIQLO, a social business
established in Bangladesh in September 2010, opened its two first stores in
Dhaka in July 2013. UNIQLO operates an integrated business model under which it
designs, manufactures, markets and sells high-quality, casual apparel. The
company believes that truly great clothes should be supremely comfortable,
feature universal designs, are of high quality and offer a superb fit to
everyone who wears them.
With a corporate statement committed to changing clothes, changing
conventional wisdom and change the world, Fast Retailing is dedicated to
creating great clothing with new and unique value to enrich the lives of people
everywhere. For more information about UNIQLO and Fast Retailing, please visit www.uniqlo.com
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