Friday, May 9, 2014

CHOPARD HOTEL---CHOPARD PURCHASES THE HISTORIC, ICONIC VENDOME HOTEL WHERE ITS FLAGSHIP BOUTIQUE IN PARIS IS LOCATED ON THE ROAD LEVEL! PERFECT OR WHAT?

KEE@FSWMAG.COM

A new investment for the Chopard Group:
Hôtel de Vendôme in Paris
 CHOPARD BOUTIQUE HAS BEEN LOCATED HERE AT ROAD LEVEL OF VENDOME HOTEL FOR 10 YEARS AND NOW IT HAS BOUGHT THE ENTIRE BUILDING WHICH HOUSES VENDOME HOTEL! PERFECT MATCH!

 Chopard acquires UHP (Union Hôtelière Parisienne), the company owning the Hôtel de Vendôme in Paris. This transaction ensures a key location for Chopards’ own Boutique network and also kicks off a diversification project for the group.

Chopard, a family company, whose luxury watch and jewelry collections enjoy a worldwide reputation, takes over the Hôtel de Vendôme. Situated at number
1, Place Vendôme, the building erected in 1723 by Pierre Perrin, houses a 5 star establishment. Ideally situated in the heart of Paris, it comprises 29 rooms, including 10 suites and forms the gateway to one of the most famous squares in the world.

Located on the ground floor is Chopard’s flagship Boutique. The restaurant, on the first floor, enjoys a very good reputation, and possibilities of synergies between the two worlds are numerous. The Geneva based group also plans some future investments.

France, where Chopard runs 7 Boutiques altogether, represents a significant market for the brand. Present at Place Vendôme for over 10 years, the firm looks forward to further developing this gem of Parisian hotels.





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